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Meet Quasar IV: World’s Most Secure And Un-hackable Smartphone Coming Soon !

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An ambitious statement was made by Steve Chao, founder and CEO of Quasi-Stellar Alpha Inc., earlier in July that the company will start manufacturing “unhackable” phones. Quasi-Stellar Alpha (also called QSAlpha) is a three year old San-Francisco based mobile cloud security company that protects communications between mobile devices by assigning a unique encrypted digital identity to every mobile user making mobile data transfer virtually unhackable.

Recent revelations by Edward Snowden about digital spying on ordinary citizens by government intelligence agencies have sparked controversies and concerns about online privacy all around the globe. Several firms refused to use cloud services offered by US firms in the wake of Snowden’s revelations. Fifty-nine percent of people recently surveyed by the Pew Research Center agreed that they should be able to use the Internet completely anonymously, and 86 percent have attempted to cover their Internet tracks. Chao said people are now more concerned about their online and mobile privacy and QSAlpha is aimed at making data transfers secure.

“We have government surveillance. We have hackers. Every time we send a message out there, Internet hackers are all trying to crack our phones.” – expressed Chao.

A recent e-mail to Ars Technica from QSAlpha confirmed that the company has started development of its ‘unhackable superphones’ and promises to provide “perfect” security. This ‘super’-phone, dubbed as ‘Quasar IV’, will be their first offering and based on Android 4.3, with various modifications to improve security, the Quasar will use a hardware-level encryption module. The contents of the phone are encrypted, and communication with other users of Quasar IV phones are encrypted as well using public and private keys. Android phones can already be encrypted using a standard setting, but Chao says Quasar does it better. A draft of the Kickstarter page and an accompanying video shared with Ars Technica calls it the “world’s most secure smartphone,” featuring “unprecedented security with a military-grade encryption.”

While general descriptions of its technology may sound reasonable, claims of being ‘un-hackable’ might attract a lot of skeptics and curious code-breakers wanting to give it a shot. Researcher, Steve Thomas and Jean-Phillippe Aumasson, principal cryptographer at Kudelsky Security (Switzerland) stated that claims like “unprecedented security” without detailed technical explanations do not inspire confidence.

Aumasson wrote (to Ars Technica):

Overall, the tone and content of this [Kickstarter] page suggest that it hasn’t involved credible security experts.

That said, the idea of a “crypto phone” with a hardware root of trust is good, and would bring better security compared to software-only solutions (things like Silent Circle).

However at this point “Quasar IV” does not provide sufficient technical details to rigorously assess its security, and the marketing tone and FUD on that page suggest that it’s unlikely to be a reliable technology, in my opinion.

For example, they write: “Both algorithms [RSA and Diffie-Hellman] are on the verge of being ‘cracked’ (proven to be vulnerable to attack) by academic mathematicians, according to researchers who presented at the Black Hat security conference in Las Vegas in August.”

This is plain wrong, and shows that the authors do not know what they are talking about.

Chao calls his encryption technique “Quatrix”. Besides encrypting phones, QSAlpha says it plans its own app library where developers will be able distribute applications signed by Quatrix. Chao also said that Quatrix uses both AES-256 and ECC (elliptic curve cryptography), which is similar to BlackBerry’s.

“More often crypto fails due to a poor combination and usage of good building blocks, than because of ‘weak’ algorithms”: stated Aumasson, unimpressed by the use of AES-256 and ECC.

The above ad was published by QSAlpha in the New York Times using their own encryption system and the fact that no one has been able to decrypt it proves Quasar IV’s effectiveness.

QSAlpha also claimed that it has roped in the world’s largest phone manufacturer to bring the product to the market. “We have also fully validated every single component in the Quasar IV and teamed up with a reputable component procurement company to ensure timely delivery to the manufacturer for final assembly,” the company wrote.

The company provided the following specs of the Quasar IV, which do sound appealing:

QSAlpha is seeking $2.1 million to build the Quasar IV. Pledges starting at $395 would reserve backers a phone estimated for an April 2014 delivery, which indicates that the phone may come at a premium price and not everyone will be able to afford “perfect security”. But if it does come at a premium price range, it may emerge as a competitor to Apple Inc. In order to compete with the existing smartphones QSAlpha will have to expand production so as to lower per-unit cost.

A preview of the Kickstarter link was temporarily live but is offline currently. QSAlpha was planning to start the crowdfunding campaign this week, but said because of a backlog at Kickstarter it’s been delayed until September 12.

Source: Ars Technica

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Apple Inc. (AAPL) Is Working On Bigger Screen iPhone 6 And iPhone Phablet !

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While the whole world is excited about the upcoming Apple Inc. (NASDAQ:AAPL) iPhone 5S and iPhone 5C, schedules for next week, Apple has started working on next upgrade of iPhone, and this time its going to be much bigger. As we told you earlier also Apple is reportedly working on 4.8 inch iPhone 6 that could be unveiled in April next year. But, that’s not all; this time company is also exploring possibilities of debuting in Phablet segment with upto 5.7 inch screen size iPhone Phablet.

Undoubtedly, that’s going to be a sizable jump for Apple, who was once skeptical about the demand for bigger screen size smartphone. As iPhone 5S launch is right at the next corner, rumors about the bigger screen iPhone 5S is fading off. Leaked videos of iPhone 5S components state that Apple has not made any changes in the screen size of iPhone 5S and the device would largely be upgraded on the aspects of software, camera and internal components.

Apple iPhone 6 rumors

All such strategies clearly indicates that Apple will have to explore more options to counter saturating market of smartphone in developed nations and constantly intensifying competition from Samsung. The Korean giant has taken a big leap in the market by launching array of smartphones sporting 3.5 inch to 6.3 inch. Samsung is placing its bet on every quarter inch with the versatile devices fit for different class of people having different size of pockets.

Besides 4.8 inch iPhone, purported as iPhone 6, Apple is also working on constantly growing Phablet market. The much lucrative market is yet to be flooded with offerings and Samsung dominates this market unanimously with Note and Mega series. Recently, Samsung introduced Note III that sports giant 5.7 inch super AMOLED screen. By the end of 2013 the market will witness 60.4 million handsets sales, a record yearly growth of 136%. And the growth of Phablet is poised to continue in next few years. Considering all such facts, it makes all sense for Apple to explore opportunity in much lucrative bigger-screen market.

This shouldn’t be though for Apple; in next few days, company is going to test the water from low-price Smartphone market first time. The decision to introduce iPhone 5C in developing market is primarily because traditional Smartphone market has become too crowded; in countries like USA, more than 70% subscribers are already using Smartphone – iPhone, to be more precise. And, in developing countries penetration of low-price smartphone is high; thanks to emergence of local players that are offering Android powered low-margin devices.

Apple is monitoring such industry shifts; the demand and supply need to be balanced and the iPhone maker would definitely tap the market, the only question is when and how.

Via: WSJ

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Worldwide PC Shipments 2013 – 2017: Smartphones And Tablets Threaten PC Sales [REPORT]

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It’s a PC lover’s nightmare!

The growing popularity of new and compact devices like smartphones and tablets among the masses since the past couple of years has gravely affected the PC market lately. The industry had been losing sales in mature markets steadily since the dawn of smartphones and majority of its sales came from emerging markets. Analysts had forecast that the PC industry could sustain a few more years due to continued growth figures in emerging markets. In the first quarter of 2013 (1Q13), PCs witnessed a tragic decline in sales by 13.9% after selling 76.3 million units worldwide, followed by 75.6 million units in the next quarter (2Q13).

Worldwide PC shipments will continue to decline and are expected to fall by -9.7% by the end of 2013, according to a new forecast by International Data Corporation (IDC). The forecast not only reflects the continued expansion of mobile device options at the cost of PCs but also marked the discontinuance of growth in emerging markets worldwide although some countries like India reported positive growth in PC sales. According to the source, the worldwide PC market will decline through at least 2014, followed by modest single-digit growth from 2015 onwards, but will never regain the peak volumes last seen in 2011.

“The days where one can assume tablet disruptions are purely a First World problem is over. Advances in PC hardware, such as improvements in the power efficiency of x86 processors remain encouraging, and Windows 8.1 is also expected to address a number of well-documented concerns. However, the current PC usage experience falls short of meeting changing usage patterns that are spreading through all regions, especially as tablet price and performance become ever more attractive” – said Jay Chou, Senior Research Analyst, Worldwide Quarterly PC Trackers, IDC.

PC Shipment By Region

The graph above shows how the growth pattern declined: In 2012, there was a decline of -4.0%, and this figure will almost double itself in 2013, with -9.7% growth, followed by a -2.0% growth in 2014, but is expected to rebound slowly with an increased 1.0% growth in 2015.

What could have led to such a decrease in PC sales? Well, first of all, buying a PC is more like a long-term investment and recent improvements in technology has lengthened the life-cycle of PC in recent years, so the need to replace a PC with another had decreased. Most businesses still preferred using Windows XP even after the launch of newer versions. The recent change in this scenario where businesses are taking a first serious look beyond the hugely dependable Windows XP and the more recent Windows 7 combined with lukewarm replacements will result in a rebound in the sales of PCs beyond 2014, although marginally.

The industry has been lying dormant lately in terms of enhancing consumer engagement, perhaps due to the lack of compelling applications. We haven’t seen any major improvement in PCs apart from the continued VLSI and added networking capabilities. There is an immediate need for reinventing the personal computer.

“The second quarter of 2013 was the third consecutive quarter where the U.S. market came through stronger than the worldwide market. This was largely due to some recovery in the overall economy and channel inventory replenishment, following the stronger than expected 2Q13, we expect the second half of 2013 to restore some volume momentum driven largely by better channel involvement of top vendors and industry restructuring/alignment. We also anticipate operating system migration (Window XP to 7) will drive some volume in the commercial segment. Entry-level ultraslim systems and lower-priced convertibles will also be bright spots in an otherwise still troubled consumer market”, said Rajani Singh, Research Analyst, Client Computing.

Is it the end of PCs then? Will children in the future complete their school home-works and assignments on tablets? Will the emergence of gaming consoles (mobile and otherwise) endanger the PC gaming community, as game manufacturers choose to release console versions of games prior to PC versions? I, for one, hope not! Businesses will still continue to use PCs, due to their dependability, security and ease of use and of course, PCs cost less to repair and maintain. Gamers will still use PCs due to the option of adding extra hardware or changing the OS whenever needed. Programmers will still use PCs, just for the fun of hearing the click of a mouse and the sound of keys pressed on a keyboard!

Source: IDC

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Apple Inc. (AAPL) Is Apparently Working On 13 Inch MacBook-Cum-iPad?

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Apple Inc. (NASDAQ:AAPL) is reportedly developing a 17-watt power adapter for a mysterious product. The reported adopter is 50% more powerful than 12-watt adapter – used in iPad. Though the product is at very early stage and Apple has just started the procurement of the components required to develop 17-watt adopter, rumors mills have started throwing different speculations about the mysterious products, the adopter is meant for.

There are many who are strong believer of 13-inc Tablet that Apple could launch in late 2014. However, such a giant screen iPad doesn’t make much of the sense in the ‘context of a standalone product’. Defiantly, the new adapter is not meant for any upgrade of existing line of products and, considering Apple’s history, the ‘mysterious’ product may never come into in existence too. But, something is really cooking at Apple’s innovation center and most probably Apple is exploring its chances in multi-functional-tablet device industry that needs such power hogging adopters and components.

Apple mysterious device

The best bet, inline to 17-watt adopter, could be a ‘Macbook-cum-iPad’ device with a detachable screen – a 13-inch iPad to be more precise. We can’t rule out the possibilities as other players in mobile devices industry, likes of Lenovo and HP, have already kept similar products on the shelf. And, smart devices market leader Samsung is considering to launch similar product too in near future.

The justification behind 13-inch MacBook Cum iPad stays due to the fact that people are slowly feeling bugged up by carrying multiple mobile devices all together; Smartphone, Tablet, Laptop and now Smartwatch to increase the woes. Therefore, companies are testing consumers’ pulse with multi-functional mobile devices as Phablet that provides a mix environment of Smartphone and small-screen Tablet device, but till a certain limit. Users have also shown warm response to Phablet, which is resulting in an 60.4 million estimated sales by end of 2013, a jump of 136% compare to last year.

The chances of non-touch 13-inch Macbook-Cum-iPad device couldn’t be ruled out also. John Gruber of Daring Fireball, who is also a well-connected insider, said in a post back in May that he doesn’t expect Apple will ever release a touchscreen MacBook. Having said that, he seems to be quite optimistic about an iOS notebook – that could justify 13-inch screen.

The so-called mysterious product could be anything but it may never come into an existence. Apple’s development labs have got multiple products under prototype phase, concept phase and even at testing phase but many potential devices are never shown to public.

Only time will tell what is being cooked under the leadership of Cook. The wait could be little longer, probably another 12 months.

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Apple Inc. (AAPL) iPad 5 And iPad Mini 2 Coming In Q4 2013 !

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While Apple Inc. (NASDAQ:AAPL) is busy to set the stage for its next generation iPhone 5S and low-price iPhone 5C launch scheduled for September 10, a new repot claims that iPad 5 and iPhone Mini 2 would also debut in Q4 this year. Interestingly, the report continues to claim that Apple is apparently working on a ‘less-expensive’ iPad Mini that will be introduced in 2014.

According to AppleInsider, suppliers to Apple will start shipping the parts for both next generation iPad and iPad Mini by the end of third quarter. This will result in mass production and immediate release of new iPads. The delay in iPad 5 is mainly due to the last minute design change which is influenced with iPad Mini.

Apple iPad shipment forceast

The report seems to have some authentication; yesterday we showcased a video of leaked parts of iPad 5 comparing it with current iPad (iPad 4). The launch of iPad Mini 2, however, along with iPad 5 indicates that Apple has is parallel gearing up for ‘upgraded version’ of iPad Mini (for reference we will address as iPad Mini 3) with significant changes; something that could cut down the price of iPad Mini little further.

According to Ming-Chi Kuo, well connected KGI Analyst, Apple is planning to keep its Retina and Non-Retina display iPad in the market to compete with tons of Android powered different screen sizes tablets including Galaxy Tabs.

According to few earlier rumors, Apple would launch bigger screen iPhone 6 in April 2014 and we wont be surprised to see the roll out of another variant of iPad Mini along to tap flourishing market of small screen tablets. Apple is already facing the heat in Tablet market; in Q2, 2013 company’s market share dived down to 40.1% from 60.3% in earlier quarter. Smaller screen tablets ( 7 to 8 inches) are forecasted to control atleast 50% of total tablet market and Apple’s is trying to grab the biggest pie of the market by constantly increasing its product variants with reduced price strategy.

Source: AppleInsider

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Smartphone Shipments 2013-2017: Microsoft (MSFT) Windows Will Grow At The Cost Of Android

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A recent forecast by International Data Corporation (IDC) states that the worldwide mobile phone will grow 7.3% year over year (YoY) in 2013. Last year the market experienced a poor growth of 1.2%. Strong gains in the emerging markets in the first half of the year and the availability of smartphones for less than $200 in some markets have led to this overall growth in the mobile phone market. Vendors are now forecast to ship more than 1.8 billion mobile phones this year, growing to over 2.3 billion mobile phones in 2017.

Smartphone shipments are forecast to grow 40% YoY to more than 1 billion units this year, thanks to the strong demand for smartphones across all regions. The growing number of sub-$200 smartphones provided mostly by local and Chinese vendors and other factors such as – steep device subsidies from carriers, especially in the mature economic nations, can be cited to be the reasons for this substantial demand for smartphones. Total smartphone shipments are forecast to reach 1.7 billion units in 2017.

This figure is a gigantic leap when compared to two years back, when the worldwide smartphone market could only boast of 500 million units. To be able to double that figure in just two years highlights the market penetration that smartphones have achieved.

The smartphone has gone from being a cutting-edge communications tool to becoming an essential component in the everyday lives of billions of consumers: Ramon Llamas, Research Manager with IDC’s Mobile Phone team

Smartphones will represent virtually all of the mobile phone market in many of the world’s most developed economies by the end of 2017: Kevin Restivo, Senior Research Analyst with IDC’s Worldwide Mobile Phone Tracker program.

And such a penetration, where almost all phones shipped to developed markets will be smartphones, will be made possible by the falling prices of smartphones, aggressive carrier subsidies, higher consumer awareness, and the availability of a vast array of devices. IDC also forecast that the volume of smartphones shipped will still be dominated by emerging markets like China, even though the smartphone-feature phone ratio won’t be as high as local vendors will continue to sell feature-phones along with locally manufactured low-priced smartphones that are likely to outsell international vendors. International vendors will find it difficult to compete with these local manufacturers as they will only be popular among the existing users. Moreover, the presence of firms like Lenovo Group Limited (ADR) (OTCMKTS:LNVGY) and ZTE Corporation (SHE:000063) who have made their presence global will pose a threat to other international vendors as international vendors from China currently hold 23% market share in Asia/Pacific [excluding Japan] region.

Smartphone market share 2013-2017

 

The Battle For Top Mobile OS Continues

With the strengthening of the smartphone market, the market for operating systems will continually evolve too but the possibility of a new operating system making its entry into the mobile market is very bleak. Android and iOS will most likely remain in first and second spot, respectively. It’d be interesting to see how Windows Phone and BlackBerry’s futures will play-out as both the firms have undergone major strategic and structural changes recently.

Android:

Currently the largest market share holder, Android will continue to dominate the smartphone operating system for quite some time as markets mature and competition solidifies. Google Inc’s (NASDAQ:GOOG)growing app library, combined with the number of vendors and devices and the wide range of price points will provide solid foothold for the company to be able to maintain its position. The closest Android vendor for Google-Samsung Electronics Co., Ltd. (KRX:005930) remains the top-seller of Android smartphones. Contribution also came from brands like LG Display Co Ltd. (ADR) (NYSE:LPL) and Sony Corporation (ADR) (NYSE:SNE) who have benefitted from adopting the Android platform have also contributed to the success of Android with their own devices.

iOS:

iOS will defend its position at the second place. The expected launch of lower-cost iPhone may open up a wider addressable market. iOS share gains will be tempered by the relatively high price points of the iPhone, which will make for a lower share ceiling.

Windows Phone:

Windows Phone is expected to solidify its position as the number three mobile operating system. With the acquisition of Nokia Corporation’s (ADR) (NYSE:NOK) devices and services unit, Microsoft Corporation (NASDAQ:MSFT) will need to push its share gains by itself as OEM support is expected to shrink now that the company is set to become a full-fledged hardware maker. To ensure share gains in high-growth emerging markets, Microsoft will need to manufacture more low-cost smartphones.

BlackBerry OS:

The recent OS version released by BlackBerry Ltd (NASDAQ:BBRY) failed to create the expected buzz among customers and owing to the ever-tightening competition, the company will continue to lose shares markedly. BlackBerry volume will remain flat as the market will continue to expand around it thanks to enterprises with security or other specialized needs that continue to purchase devices from the company.

Source: IDC

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Microsoft (MSFT) Windows 8 Joins The Medley Of Top Song With 7.41% Market Share ! [Report]

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Windows 8 the completely overdone and much invested, researched OS of Microsoft Corporation (NASDAQ:MSFT) is regaining the lost pride for the company after much criticism from the user circles complaining about lack of innovation in Microsoft’s new products. The new user interface and integration of many web applications along with an App market have won many accolades. Weaving all the cloud, gaming, storage, Email and social networking applications together under a single window have left users happy. By June 2013, Windows 8 accounted for 7.41% desktop OS worldwide surpassed Windows Vista (4.11%) and also out shined all the versions of Apple’s OS X combined by August. The following graph shows how quickly windows 8 penetrated into the market within one year from its launch in Oct 2012.

Windows 8 has grown considerably by penetrating 2.01% of global desktop OS market share just in the month of August, simultaneously Windows XP has lost 3.53% of its market share. People who still use XP are swiftly upgrading to new features and fast processors and even the Microsoft is also keen on stopping security and general updates. Once the support stops it will still remain in the market for quite some time, which will be a good option for spammers to exploit.

Desktop Browser OS: IE Rules

If we look at the global picture of desktop browser market, IE continues to be the world leader.

There is a clear unbeatable margin between Internet Explorer and other browsers. This is accounted mainly due to the fact that it is a default browser in Windows OS and cannot be uninstalled and many users opt for it by default. Of late there was a lot of criticism on Internet explorer from geeky circles for its slow speed and dull UI. Active user base who spend most of their time on the web, prefer Google chrome and Firefox over Internet Explorer. Chrome and Firefox are second in line in terms of market share. These browsers were innovative enough to integrate the new features like bookmark management, download management, password managing, search engine tool bar, privacy mode and auto update more efficiently than IE. Some other features like tabbed browsing, incremental search, and Ad filtering were better dealt in the former ones. But latest versions of the Internet Explorer like IE8 and IE9 are up to date and competitive. IE has moved up by 0.99%  because windows  has fought back well ,simultaneously Firefox was up by 059% and safari by 0.17% but Chrome was down by 1.79%. If we compare the browsers on the basis of versions the 21-30 versions of chrome and 15-22 versions of Firefox are equally divided in term of number of users but the IE7 and 8 engage more users than earlier versions .

Global Mobile Browser: A Upside Down Story

The scenario is way different in world wide Mobile browser market share .

Safari takes up the position of IE in mobile segment and IE is at the bottom. This trend even though is studied only from a year similar segmentation’s reappear if we take more time into consideration. Even though Android has a market share of approximately 80% but its browser still remains an underdog in the mobile browser segment. Apart from Android browser and chrome all the other browsers have lost market share or remained flat.

Windows clearly remains a market leader due to its collaborations with PC manufacturers and cheaper cost comparatively.so until and unless other competitors come up with an extra ordinary OS Microsoft regime continues!!.

Graph Source:  arstechnica.com

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Sony Corporation (ADR)(SNE) Beats Microsoft Corporation (MSFT) To Console Launch Race

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Sony Corporation (ADR) (NYSE:SNE) have got a head start over Microsoft Corporation (NASDAQ:MSFT) when it comes to the launch of the next generation console. The PS4 will enter the market exactly one week before the Xbox One.

Microsoft have finally announced the launch of the Xbox One on November 22, which is exactly a week after Sony’s PS4 launch. This begs the question, couldn’t they have launched a week before? After all, a one week head start could prove costly to Xbox One sales, just in case the PS4 lives up to its billing and demolishes all previous generation first week console sales records. To make matters worst for Microsoft, the PS4 is also priced a good $100 less than the Xbox One.

Sony
The PS4 at E3.

The stakes have never been higher in the multi-billion dollar game console market. While both parties have had massive media coverage over the past year or so, the build up to the launch of the two most anticipated consoles ever has turned ugly. Microsoft have had their share of DRM troubles (as usual) and when they announced the Xbox One prices and features at E3 earlier this year, Sony cashed in on all the negative PR they generated by announcing the restrictions on used games and didn’t mind taking potshots at Microsoft. In fact they went one step better, by pricing the PS4 exactly a $100 less than the Xbox One.

The Xbox One is priced $499 at launch while the PS4 is priced $399 at launch.

The Xbox One supporters continue to justify the higher price by saying that Microsoft’s console comes bundled with the motion sensing camera and Sony’s doesn’t. That is a valid point but the fact remains that gamers are more concerned about games than features such as a motion sensor. Perhaps, the people looking for a complete home entertainment system might be more interested in checking out Microsoft’s motion sensing technology.

sony
The Xbox One.

But let’s not forget the other side of the coin. Microsoft might actually gain from launching the Xbox One, a week later. What happens if the early reviews for the PS4 aren’t as exciting as expected? If Sony blink in the first week, the Xbox One sales might head for the clouds, simply because the word of the mouth is the most powerful medium in this social media age.

Microsoft could have capitalized on the launch of Activision Blizzard’s Call of Duty: Ghosts, which is simply put – the biggest game release of the season. The game releases on November 5, and if the Xbox One was around, it could have definitely cashed in. But all is not lost for Microsoft because the Xbox One will be coming just in time for the holidays.

Nintendo Co., Ltd (ADR) (OTCMKTS:NTDOY) which tried to beat Microsoft and Sony at their own game by launching the Nintendo Wii U, a year earlier than its rival consoles, and have suffered from the lack of third party publisher support for the Wii U, are also looking to launch a number of titles this holiday season. Just last week they resorted to a dramatic price cut strategy for the Wii U and announced the launch of the Nintendo 2DS, a strange looking console for the eight year old gamer.
sony
The Nintendo Wii U has few takers right now.
The Wii U is now priced at $299, which means a $100 less than the Sony console and a cool $200 less than the Microsoft offering. But the fact remains that Nintendo are not competing with either Sony or Microsoft, rather they just want to achieve a reasonable degree of sales before the two console gaming behemoths storm the market.
At the moment Sony seems to have played all its cards right and is best placed among all three to tilt the consumer interest towards itself, to cut the long story short Sony start as favorites.
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Is US Losing Control Over The Reins Of App Market Domination? [Report]

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After prolonged controlled domination over the App market by the United States, there seems to be a change in the dynamics over App market. US had nearly dominated in all aspects including number of new apps developed, user interaction time, revenue generated and exporting generic apps to users of other countries. By 2008 65% of the PC units sold in the world were manufactured in US. And applications have changed the functioning of the industry to greater extent only within a period of five years. But now Apps from various parts of the world with a different appearance , thought , and functionality are popping out and leading the way.

The number of apps being produced in the United States has dropped from 45% to 36% with two years from 2011, but still remains the majority contributor. This trend is deemed to follow as the apps developed by Asian and European countries are growing .In the next graph the average user engagement and active apps production is compared.

Even though the share is slipping for US the app usage time and user numbers which gives the user engagement is very high. The changes in this quantity are minimal due to various reasons. US being a mother market for Apps , the number of effective apps are more . Number of people using Apps is more in US than any other country. And other English speaking countries use Apps developed in US, which are usually delivered with few changes suitable to the local markets. Being the first in market they dominate over other App markets in terms of innovation, regular updates  and reliability and cost effectiveness due to competition.

If we look at the users using Apps developed locally, China is the clear leader. The government initiatives in China to promote Local Economy and cultural roots remains a major reason for the transition. The number in US (59%) is close enough to China (64%) but the time span in which china has grown is very small. If we look at other countries Apps developed in other countries are mostly used in UK and Brazil .The penetration of US Apps is various countries is more than Apps developed locally or from other countries. The contribution of other countries is more on the whole but if compared individually US is the major exporter.

Globalizing the APPS

Countries such as Finland, Denmark, Bulgaria, and Slovenia are rigorously taking the opportunity to globalize and reach global markets.

“The impact of app developers in a given country by taking the total percentage of time users worldwide spend in apps developed in that country and dividing it by the total percentage of apps developed in that country.”

The number is at around 8 on a scale of 10 for Finland and it in between 1-2 for US, Denmark, Bulgaria, Slovenia, and China. Low cost involved in the App development should allow Companies in all over the world to explore global markets.

Source Flurry.com

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Is The Smartphone Growth Over In the U.S.? 50% Subscriptions On Non-Smartphone [Report]

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The US mobile data market now contributes to 46% of the revenue in US mobile industry. It has grown 4% QoQ and 14% YoY and is now a 21$ Billion industry, which is expected to reach 90$ Billion by end of 2013. Technically, mobile data is pegged to Smartphone and the adoption of mobile internet, network upgrades and new smartphone connections derive the growth of mobile data.

Smartphone industry in the US is largely penetrated by Apple iPhone, followed by Android-powered Samsung devices. In 2012, the situation was upside down and Samsung dominated the US Smartphone market. However, if we pay close attention on trends of first half of the year, Apple has leapfrogged Samsung. And, the trend is going to continue if ever Apple decides to introduce its low-price iPhone, purported as iPhone 5C scheduled for Sep 10 launch, in US market.

Smartphone Sales by OEMs in US 1H 2013

The number of new connections in the second quarter have been lowest in history and decreased by 95% over quarter to 139K. U.S. market has 240M subscribers maintaining 335 million subscriptions. Out of 240 million Subscribers, 145M are supposedly using smart phones. Besides, if we fish out the number of subscribers who falls under the age group (0 -5 years), many newborn gets iPhone as welcome gift, the left over number of subscriptions remain 293 million. So it’s a clear fact that more than 50% of mobile subscriptions are active on non-smartphone devices, indicating that market is healthy and speculations complaining about the growth of smart phone sales can brushed aside.

The ARPU (Average Revenue Per User) is decreasing due to latest technology and tough competition, predominantly most of the ARPU was from calls but now ARPU from data is fast growing. We can see the trend and comparison between ARPU from Calls and Data

We can see how gradually the Call usage is decreasing drastically, Usage of internet, VoIP, Social Networking, Faster Data Speeds all have significantly contributed to this change. The overall ARPU has declined by 0.57$, call ARPU by 1.17$ and data ARPU grew by 0.61$ this quarter. And according to the graph the Data ARPU is expected to dominate Call ARPU by the end of this year.

Verizon and AT&T still continue to be the market leaders accounting to 71% of the revenues generated by mobile data services and 65% of the subscription base. This quarter has been really good for T-Mobile ,experiencing positive growth for the first time after 12 quarters and more over for the first time in 6 years T- Mobile has come out to be the leader in Net-adds beating Verizon by a small margin. AT&T continues to lead the connected device segment with 48% of the market share.

AT&T and Verizon have launched shared data plans which gave positive results. This service enables the user to subscribe to a particular data plan from mobile phone and use that data simultaneously by laptop , tablet , home Hotspot , Wireless Home phone . Families with multiple devices are greatly benefited by this service and many American families are opting out for this choice.

The report calls for a need of Fourth wave services to capture the next Trillion dollars from the smart phone Industry.  A structure frame work is required to generate more revenues. And integration of mobiles and data to more activities like digital life and home security solutions and similar such integrations can bring new dimensions to the industry. The mobile Market in US is still thirsty and can absorb more than speculated, coming to global market the scenario is still fertile and enormous amounts of growth potential exists.

Source:  Mobile Future Forward.

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Microsoft Corp (MSFT) Claims It’ll Earn $40 Per Phone Post Nokia Acquisition !

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Just as Nokia Corporation (ADR) (NYSE:NOK) was seeing positive growth in some markets, Microsoft Corporation (NASDAQ:MSFT) announced its plans to acquire the Finnish giant. The company revealed its plans on Monday to acquire Nokia’s devices and services for $7.2 billion. Microsoft claimed that this buyout will improve and expand the potential of the Windows Phone market.

While Microsoft is pleased that Windows Phone is now sitting in the number 3 spot when it comes to mobile operating systems, the company says that it will continue to provide solutions for both iOS and Android, but can’t afford to rely heavily on either of the platforms in case Apple Inc. (NASDAQ:AAPL) or Google Inc. (NASDAQ:GOOG) make changes to their solutions that lock Microsoft out in the future. The company said that having its own hardware and software could be a potentially important situation for Microsoft to be in. The company also said that owing to the competition, it needs to offer a top class alternative to Android or iOS, and controlling the hardware is one of the ways to do that. Microsoft has also promised to take additional steps to promote its own Windows Phone app ecosystem.

Microsoft considers Nokia’s embedded mapping technology to be a key “high-value service” and this acquisition will allow the service to be integrated within Microsoft’s other services. Microsoft believes that an effective alternative to Google’s mapping technology is required in order to give consumers more than “one digital map of the world.”

Nokia’s main challenge now is finding an efficient and effective way to unite the myriad of services and brands – Windows, Nokia, Live, Bing, Surface, Xbox and others – into one cohesive experience that will command and strengthen customer loyalty.

According to Microsoft, the Windows Phone currently hold a 10% market share in nine countries, and outsells BlackBerry models in 34 markets – equating to a 78% YoY growth. Nokia alone accounted for 81.6 percent of all the Windows-operated smartphones shipment during the second quarter of 2013. Microsoft makes less than $10 per Windows Phone shipped, but expects this to rise to over $40 after the deal is finalized. Microsoft believes that taking over Nokia’s unit will provide entry into key growth markets.Nokia Windows Phone Shipments By Quarter

The company’s predictions as to how the deal will affect the Microsoft’s balance sheet in the near future are below:

 Microsoft expected earnings from Nokia phone

 

But will this move be the right choice for Microsoft to compete with iOS and Android? The firm says buying Nokia’s unit will accelerate innovation and reduce friction going forward, boost the pace of innovation and improve marketing efficiency. The firm says that going beyond software and the shrinking PC market and creating a family of first-rate devices will make sure greater success in the smartphone market. Since Nokia’s feature phones are still popular in many developing nations where smartphone users are growing rapidly, Microsoft can target this emerging market and use Nokia’s brand image to set a strong foothold, but in order to do so, it has to gain customers in mature markets too, so as to facilitate its entry into such markets. Integration is the key here; if the companies are able to integrate well, only then will they stand a chance against iOS and Android.

Source: Microsoft

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Apple Inc. (AAPL) Next Generation iPad 5 Case Parts Leaked In Video: Smaller, Thinner And Lighter iPad 5 Under Production !

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The next generation iPad from Apple Inc. (NASDAQ:AAPL) is yet to get any launch date rumors, but a new video from Unbox Therapy has surfaced showing iPad case cover, purported as back cover of iPad 5. If we go as per the part displayed in the video, it’s clearly visible that iPad 5 is already under production and the design is largely influenced by iPad Mini, as reported earlier.

Reportedly, Apple’s iPad5 is scheduled for launch sometime in October; the new iPad design looks to shave atleast 15mm off of the existing model in terms of width. It also looks much thinner and lighter compare to its predecessor.

Apple Inc iPad 5 video

The HD video compares the new leaked component of upcoming iPad with current one and the saving in terms of width come from a smaller bezel surrounding the 9.7 inch screen, something which is again influenced from iPad Mini.

The video clearly highlights the differences between the upcoming iPad and current model of iPad; a mirrored logo on the back, dual speakers port at the bottom, separated buttons for volume and tapered edges are the few aspects highlights in the video.

Interestingly, Apple has tried to address the biggest challenge by far in the upcoming iPad; to accommodate bigger battery size for Retina Display, Apple had to stretch the size a bit in current model. With the smaller size iPad that sports Retina display and powerful battery, definitely it would be a commendable achievement for the company.

Apple is already holding an event on September 10 and, most probably, the company will unveil much awaited iPhone 5S and low-price iPhone 5C on the very day. The official invite, sent by Apple to media houses yesterday, also indicates the launch of multiple color iPhone 5S and iPhone 5C. However, Apple could soon throw another event in sometime October to showcase its initiatives in Tablet space and may reveal iPad 5 and iPad Mini 2.

Video Source: Unbox Therapy

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Why Google Inc. (GOOG) Opted “KitKat”, Not “Key Lime Pie” For Android 4.4 ?

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In a Google Plus post by Sundar Pinchai yesterday, he announced that Android has now been activated on more than 1 billion devices. Google Inc. (NASDAQ:GOOG) had announced earlier in May that their OS had touched the 900 million mark and will cross the 1 billion mark by October this year. Andy Ruben, Google vice-president told that 1.3 million devices were activated per day, and with this pace it’s not a surprise to see them reach the 1 billion mark way before the predicted date. As we mentioned in our earlier post, the Chinese market perhaps is the major contributor to Android’s recent success as it accounts for one-third of the entire market share of Android. Moreover, Samsung (KRX:005930)- the biggest Android vendor played a significant role in the prevalence of the OS across the world with its hugely popular Galaxy and Note series of smartphones and phablets.

 

A Well-Deserved KitKat Break

Android chief Sundar Pichai revealed that the next version of Google Inc.’s Android software will be named ‘KitKat’ – the popular chocolate bar from confectionary manufacturer Nestle. This unique partnership between Google and Nestle was confirmed yesterday by Nestle in a tweet yesterday. Although no money has been exchanged between the two companies, the long-term investment will probably pay dividends to both the companies, according to BBC.

Every iteration of Android – the six year old mobile operating system, was always named after a sweet treat of some kind, namely Cupcake, Éclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean but this is the first time the company will use a name which is an actual brand name. John Lagerling, director of Android global partnerships, said that the idea was to do something “fun and unexpected”.

Why ‘KitKat’ and not ‘Key Lime Pie’?

Although the forthcoming version was referred to as ‘Key Lime Pie’ by developers in internal documents, Mr. Lagerling said the team decided late last year to opt for the chocolate bar.

Lagerling : We realised that very few people actually know the taste of a key lime pie.

“One of the snacks that we keep in our kitchen for late-night coding is KitKats. And someone said: ‘Hey, why don’t we call the release KitKat?’”

Mr. Lagerling said he made a call to Nestle’s UK advertising agency at the end of November 2012, to propose the tie-up. The Swiss firm invited him to take part in a conference call the next day and 24 hour later, the deal was confirmed.

To promote the alliance, Nestle now plans to deliver more than 50 million chocolate bars featuring the Android mascot to shops in 19 markets, including the UK, US, Brazil, India, Japan and Russia.

The packaging had to be produced in advance over the past two months. But despite the scale of the operation, the two firms managed to keep the story a secret.

Who’ll Benefit More?

The bigger issue is to understand the risks of such partnerships and how they might affect the brands. In this instance, the Android-KitKat partnership sure looks creative and clever. Almost all the consumers worldwide know what a KitKat bar is and may have a good perception about the brand.

“The risk however is that should one of these two brands (Android and KitKat) has a recall or scandal, it will taint the other”- said Alyson Stewart-Allen, Director, International Marketing Partners, BBC.

Furthermore, the use of the KitKat name, may only end up promoting Nestle as referring to the OS as ‘Android KitKat’ may sound cumbersome, so when everyone talks about the latest version of Android, it’ll become synonymous with KitKat.

The release date of Android 4.4(KitKat) is not official yet and there is no official news about new features that KitKat will offer to smartphone users. Android’s developer dashboard shows a majority of Android users are using Ice Cream Sandwich or Jelly Bean, the two most recent versions – which defy the claims some people have been making that Android updates are slow.

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Facebook Inc. (FB) Hashtags Versus Twitter Hashtags : The Complete Story

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Hashtags by Facebook Inc. (NASDAQ:FB) were rolled out earlier this year in June. They were an obvious attempt to allow its users to discover shared and similar content of interest, just as people do on Twitter. Unfortunately for Facebook, this has so far turned out to be a total dud.

The hashtag on Twitter is the modern day equivalent of the Associated Press during the World Wars. Today, news literally breaks on Twitter and the general public consume it through Twitter before heading anywhere else. They do it through the use of the hashtag associated with that news. The hashtags are simply the fastest way to consume news and discover an ocean of shared content on social media.

hashtags
The Hashtags have revolutionized content discovery and news consumption.

So when Facebook thought they will introduce the hashtag and cash in on its popularity, they were sincerely mistaken. The problem with the hashtag on facebook is that – nobody on facebook knows how to use it.

I have been wanting to write this piece for a while now. I just can not watch marketers use stupid hashtags and assume their content is going viral due to the reach that hashtag supposedly creates. Sorry, but it doesn’t. First, let me tell you the concept behind the hashtag.

Hashtags Are About Discovery

The original concept behind the hashtag was to enable the users to discover stories of their interests. For example on Twitter, a hashtag that reads #EvanWilliams, accumulates every story related to Evan Williams available on Twitter and lists it in the newest-first order of tweets. So, everyone who wants to read or talk about Evan Williams can just click on the hashtag and boom – they find ample information related to Twitter’s co-founder using that hashtag.

And just in case a story about Evan starts trending on Twitter, let’s say he receives the OBE from the queen, the hashtag #EvanWilliams becomes even more relevant and now serves as the fastest and most interesting source of news about Evan any where on the web. Because everyone from the Associated Press to David Beckham, my geek friends to their geek girlfriends are now talking about Evan. This is when news becomes Viral, collaborative, opinionated and easy to find.

Hashtags Are For Brands

The hashtags aren’t just for the news savvy internet dwellers, they are very much an asset for brands. An asset brands can use to optimize and leverage their social media reach. They can use it to take their products to the billions of people who might just buy them. So far brands on Twitter have been the only ones to utilize the hashtags to a great degree of success. Others have not been able to use it with similar success.

Enter Hashtags For Facebook

Facebook had these exact points in mind when they introduced the feature to their multi billion social population. From the looks of it, a lot of people have adopted the hashtags on facebook. Everyone from major brands to small businesses try to leverage upon the hashtag phenomenon by using them in their facebook updates. But the problem is most people use the hashtag on facebook like they do it on Twitter, and those brands which aren’t on Twitter (for reasons best known to them), use them in even more ineffective ways.

The Hashtags Report By EdgeRank Checker

EdgeRank Checker has released the results from its recent study about how the hashtags have been doing on facebook. The results might shock a few marketers, but they don’t shock me or anyone with an understanding of the Facebook NewsFeed, the Twitter timeline and the hashtag variants of the two social networking behemoths.

After examining more than 35,000 posts from 500 pages in July, EdgeRank found that the posts which used hashtags actually had less viral reach than posts without hashtags. What that means is there was no additional exposure to brand pages which used hashtags in their posts. Surprised? Keep reading.

Here is EdgeRank’s assumption for the research:

If people see an object in the news feed with a hashtag they’re interested in, they will click the hashtag to discover more interesting content related to the particular hashtag. Brands that talk about trending hashtags may receive additional exposure due to other Pages using hashtags because their Page may show up unexpectedly.

I clicked on a hashtag on our Dazeinfo facebook page – #Apple and this is what pops up.

hashtags
The Hashtags story.

As the image above depicts, EdgeRank’s assumption is right, as it ought to be. When I click the #Apple hashtag, it shows me stories from three different sources using the same hashtag. So what I did here is – I just added a +1 Viral Person Reach to these three posts, which means in all I contributed a +3 Viral Person Reach to the hashtag #Apple.

But as the data from EdgeRank’s research results indicates below, despite this method in place, viral reach still isn’t happening on facebook.

hashtags
Posts with hashtags have less Viral Reach than posts without hashtags.(Credit:EdgeRankChecker)

But why is that so?

According to EdgeRank, hashtags aren’t achieving any degree of success on Facebook because quite simply, very few people actually click on a hashtag on Facebook. Hashtags are meant to give the posts a viral reach, hashtags weren’t meant for organic reach, the more people click on a hashtag, the more the content will go viral. On the other hand irrespective of how many important looking hashtags you use in your content, if nobody clicks on those hashtags, your posts end up going no where.

The exact opposite occurs on Twitter.

According to me, when it comes to news discovery or the search for something of common interest, people use hashtags on Twitter to first choose a tweet of their liking. That tweet is reached by clicking on the appropriate hashtag and then choosing a tweet which might contain a photo or a  link of interest, which takes the user to the desired content.

Twitter’s timeline shows text which people must read and then decide whether they want to click on the hashtag or simply Retweet the tweet to share it to their friends. Another big advantage with Twitter is that the Retweets are a method of making the posts go viral, hence every Retweet also contributes to the content’s virality.

hashtags
Twitter’s RTs help in Viral reach.

Facebook posts suffer from the distraction factor. Everyone knows that photos are among the top viral content on Facebook and are used by brands to drive engagement to their pages. But EdgeRank’s study revealed that using hashtags with a photo also gave no additional exposure to brands.

One disturbing information revealed by the study shows that using a hashtag was currently proving to be detrimental to brand’s campaigns. This is because campaigns by nature are promotional, therefore they are more likely to drive less engagement, which means less clicks, and eventually less reach.

hashtags
Viral reach per size for hashtags.

Whether the Facebook hashtags match up to its Twitter variant remains to be seen, but chances of it becoming the driving force of news delivery and content discovery remain slim. This is because of the nature of the media that Facebook offers.

Let’s face it, when you write a 50 word update bundled with an image and a link to your website or service and use 3 hashtags, all in the same post, the chances of the consumer clicking one of those hashtags to find content of similar interests seem bleak.

Make no mistake about it, Facebook hashtags will only succeed when brands learn to use them properly. Also the content discovery mechanism for the regular user needs some looking into by team Facebook.

 

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Leaked Video Displays BBM Running On Android Smartphone [VIDEO]

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Few weeks back we informed that how BlackBerry Ltd. (NASDAQ:BBRYis setting up a separate unit for its much-appreciated Blackberry Messenger, also known as BBM. In fact, last week the download page of BBM on Android and iOS platform also went live by mistake. And now, a leaked video showing how exactly BBM works on Android smartphone has stated creating buzz all over Internet.

If you have been waiting to see how exactly BBM is going to work on Android, you could find yourself lucky as the latest leaked video showcases BBM functionalities in details on Android OS. The app, though, has not been a secret for Android and iOS but till date it was kept under tight beta test to avoid any post-launch embarrassments for Blackberry.

BBM on Android video

BBM on Android pretty much looks similar as it does on Blackberry 10 devices. It apparently gels well with Android platform and have all the basic features as it has on Blackberry, including NFC. The interface and controls look quite decent and similar to BBM on Blackberry though, it has been tweaked slightly on Android platform.

Blackberry has stated that the company is targeting the end of summer to release Android and iOS version of BBM. So, it’s quite exciting to know that the work is in last stage and soon we would see the most acclaimed mobile messaging app running on world’s top smartphone OSs.

In the video BBM is running on HTC First, which is a low-end device. But the smooth navigation and touch clearly states how easily it would run on high-end smartphones likes of Samsung Galaxy or Apple iPhone.

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