What Facebook Wants To Achieve By Stealing Twitter’s Hashtag?

Must Read

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Facebook Inc (FB) has recently launched Twitter’s Hashtag feature which had always been an exclusive Twitter feature. At present, Facebook is on Twitter’s footsteps by launching Facebook Verified pages and now Hashtag feature but what actually is Facebook trying to achieve? This social media giant is planning to cut down its 13 ad units to increase its advertisement revenue and satisfy its growing Smartphone user base.

Facebook Hashtag

Facebook Is Pushing So Hard For Its Mobile Users

Facebook is now more concerned about monetization on its growing mobile user base as 192.8 million users access Facebook through their Android and 147.2 through their iPhone. Facebook’s 85% of revenue comes through advertising and its mobile advertising is estimated to reach $7.29 billion in 2013. Almost 30% of Facebook’s advertising revenue is coming from mobile platforms about $375 million of Facebook’s $1.25 billion comes from company’s new mobile apps and installed ads.

Facebook had always worked keeping in mind its desktop users but now it has to load up as it has 136.7 million Smartphone users in US alone. This Social Media Giant is now wide awake and adopting feature for its small screen users on the other hand Twitter is losing its users and seeing drastic fall as 45% of Australians stopped using it past year and in US, Google+ has snatched its 2nd position.

Advertisements

Facebook Wants Twitter’s Hashtag Feature

In last 6 months Facebook has lost 9 million monthly visitors in US, 2 million in UK, 3.34 million in Japan and 20% in Australia hence, Facebook has launched Hashtag and verified pages to keep Facebook entertaining for its users. Hashtag has given enormous popularity to twitter by generating conversations and assisting users to acquaint themselves with what is trending.

Effects On Brands By Implementing Hashtag:

Brands implement Hashtag to create awareness on Twitter and initiate conversations which in turn upgrade their sales. Since the arrival of Twitter’s hashtag there have been more than 163 billion tweets and 175 million tweets were sent everyday in 2012. Hashtags lead to outstanding mobile marketing as 70% users who clicked on the TV ads through hashtags ended up watching the commercials all the way through which proves that it drives mobile marketing. 43% of respondents find Hashtags useful and 51% would share hashtags more often if they get sponsored discounts in return.

Revealing Facebook’s Hidden Motives:

Is Facebook trying to steal Twitter’s User Base by providing the users with entertainment, hashtag feature and Facebook verified pages? This social media giant is not easy to beat and is taking every intelligent step to remain unbeatable in Social Media world.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This