The Kharagpur Data Analytics Group, a student-driven research society at IIT Kharagpur, proudly presents the 5th edition of the Kharagpur Data Science Hackathon, KDSH 2025 - one of the most sought-after events that have carved its niche as India's...
In today’s highly competitive Direct-to-Consumer (D2C) landscape, retaining customers and keeping them engaged has become an uphill task for brands in India. The rapidly shrinking attention span time has made the task even more difficult, with studies indicating they...
As technology advances, businesses have access to more opportunities to scale and streamline their operations. However, it isn’t all upside, and as we move forward as a civilisation, we expose ourselves to greater risks and threats.
The cybersecurity landscape is...
The festive season in India is more than just lights and sweets; it’s the best time of the year when people finally make those long-awaited purchases, drawn by jaw-dropping discounts and other offers. This year, e-commerce platforms such as...
With over 5.6 billion unique mobile subscribers globally, the surge in spam calls and messages has reached unprecedented levels. As technology advances, so do the tactics of cybercriminals, who use sophisticated methods to infiltrate users' data, accessing personal and...
Imagine watching your favourite content creator on YouTube showcasing a stunning dress, a must-have gadget, or a life-changing beauty product, and with just one click, it's on its way to your doorstep. This seamless shopping experience is finally becoming...
The global smartphone market has experienced its fair share of ups and downs over the past two years. After consistent declines in the first three quarters of 2023, the market rebounded in the fourth quarter and has shown steady,...
When your company's success hinges on the fortunes of the film industry, the ups and downs can be quite pronounced. PVR Inox, India’s largest multiplex chain, recently revealed its financial results for Q2 FY25, the three months ending September...
The increasing number of AI app downloads in India has caught the attention of companies like NVidia and Microsoft, leaving no stone unturned to cement their domination in this space.
The year 2024 has been witnessing a digital revolution as...
AI has been widely recognized for its potential, especially in improving customer relationships. According to a recent survey, 64% of business owners believe AI-powered solutions can strengthen these interactions.Â
However, achieving this requires a solid understanding of how to blend...