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From Convenience to Questionable: 10-Minute Food Delivery Dilemma in India

When someone asks if you want food delivered in 10 minutes, the first thing that crosses your mind is: how long ago was the...

TRAI’s OTP Delay Debate: A Double-Edged for Indian Digital Ecosystem and Consumers?

In a digital-first economy like India, One-Time Passwords (OTPs) are critical in securing transactions and online activities. With over 1.6 billion OTPs generated daily,...

Swiggy IPO: Will It Reflect Zomato’s Magic or Paytm’s Struggle?

On July 14, 2021, the stage was set, and excitement was high when Zomato launched its IPO. At ₹72–76 per share and a size...

Samsung India in Troubling Waters: Will It Meet The Same Fate As LG?

Samsung has long been a household name, celebrated for its diverse range of smartphones and other electronic items catering to budget-conscious and premium consumers....

The Mad Rush: The Rising Wave of Smartwatches Among Indian Consumers

A few months ago, a 36-year-old named Adam Croft, residing in Flitwick, Bedfordshire, had a startling experience. One evening, he woke up feeling slightly...

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