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US Digital Ad Industry 2017 – 2019: Google And Facebook Continue to Dominate At...

The latest data from eMarketer emphasizes what many of already know; Google and Facebook Inc. (NASDAQ:FB) are the kings of the US digital ad industry. Together, the two tech giants will account for 63.1% of the investment in digital...
Emoji Reactions

What Emoji Reactions Tell Us About the Future of Social Media

Emoji reactions are here, whether you like it or not. And if current user feedback is any suggestion, there’s about a 50 percent chance you’ll land on either side. Some users have taken to the feature with excitement, believing...
number of instagram users

Instagram Marketing: Brands Must Focus More on Video Content Than Image For Greater Engagement

The exploded popularity of Instagram, especially among teens, has caught the eyeballs of content marketers. In the last four years, the number of Instagram users has gone up by seven folds. Brands are actively campaigning on Instagram to lure...
social media bots

How Kenya’s New Telegram Bots Will Keep Voters Updated Through the Election

Days before the upcoming elections in Kenya, an entrepreneur took a wise step to keep the nation informed. We’re talking about an app that is about to revolutionize the information systems and how voters get news from and follow the...

Google Taking Inspiration From Snapchat To Combat Facebook’s Growing Influence

There are some companies in the world today that have become more than mere corporate organizations; some companies, like Google, have become global institutions in their own right. For the past two decades, Google has been a mainstay of...
reddit funding

Reddit To Take on Facebook And Twitter After Securing $200 Mn In Funding

Over the past decade, the Internet has seen many websites come and go. In Facebook-Instagram-Google-Youtube-Snapchat dominated world, Reddit, the front page of the Internet, is looking to make a comeback, and in style.Reddit, a social news aggregation and a community...
whatsapp users 1 billion

How WhatsApp Conquered The Instant Messaging Space With 1 Billion Daily Active Users

Facebook Inc. (NASDAQ:FB) recently revealed their financial results for Q2 2017 which was extremely positive across Facebook's substantial network of apps and services. However, the star of the show was undoubtedly WhatsApp, which has gone from strength to strength to consolidate...
rise-of-social-media-politics

With Over 2 Billion Users, How Social Media Has Affected Politics

With 49% population penetration, the number of internet users worldwide is estimated to clock 3.7 billion in 2017. Over 2 billion of these internet users are active on social media networks worldwide. As the penetration of internet users is...
Oculus VR Headset

Competition In VR Market Heating Up: Facebook To Challenge Samsung With Its Wireless Oculus...

2017 looks to be shaping out to be a defining year for VR, as reports have emerged that Facebook Inc. (NASDAQ:FB) owned Oculus is planning to release a wireless mobile virtual reality headset. The new headset will reportedly not need to...
Facebook mobile video

Facebook Reveals How Emerging Tech Is Influencing Users Action

In the era of internet and smartphone, people like to stay connect & engage with as many people as possible, but with the least investment of their time. Emerging technologies and improved network infrastructure are playing a vital role...

Can Youtube VR180 Format Revolutionise Virtual Reality Market, The Way It Did For Video...

Youtube has reinforced its commitment to VR by announcing their new virtual reality format - VR 180 at VidCon. The new VR format, along with its cameras will reportedly allow users to capture only what's directly in front of...
social media marketing

Decoding Content Virality on Social Media That Generates Traffic to Your Website

Blogs on your business website play a key role in attracting traffic. If you want to harness the complete potential of your website content, you should promote your post on social media. Every successful business knows how to pay...
social-media-impact-on-ecommerce

The Rise of Social Media and its Unprecedented Impact on E-Commerce

In recent years, social media has become popular worldwide, and its popularity has influenced several industries in due course. With more than 2 billion users, social media has emerged as the decisive influencing platform for consumers of all industries....

Facebook Attempts To Endear Themselves To Indian Audiences As Snapchat Fatlers

Social media giants Facebook Inc. (NASDAQ:FB) recently held their "A Place To Connect" event in New Delhi. The event was mainly headlined by Facebook showcasing their family of products and apps. It was primarily a community engagement exercise, however,...
facebook page group sharing

Will Facebook’s New Feature of Page Increase Spam?

It seems like Facebook Inc. (NASDAQ:FB) will soon roll out an updated version of Facebook Groups where Pages will be allowed to post in Groups. The online social networking major is testing a new feature that will allow Page owners...
trending-storylines-post-image

LinkedIn is Betting Big on Content by Introducing Trending Storylines

LinkedIn Corp (NYSE:LNKD) announced on Wednesday, on their official blog, the launch of Trending Storylines. This new LinkedIn feature is where "daily curated interest-based feeds about the most important developing stories in your industry" will cluster and be accessible to...

Participate & Win Amazon Gift Cards

What Are You Expecting From Your Next Smartphone? [Survey]

Don't pay for a smartphone with features offered by manufacturers, let manufacturers offer the features you are willing to pay for! Smartphone - A need,...

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