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hello orkut

Orkut Says ‘Hello’ To India Once Again

Orkut was dead or it was in exile, for now, let's just say it was in a dormant state and finding a way to get its foot in the door. 'Hello', founded by Orkut Büyükkökten who was also the...
growth of social messaging

Social Messaging: Catalysing The Next Wave of Digital Revolution In Communication

Social messaging is fast coming to the fore today. According to the Harvard Business Review, of the top ten global applications, six are social messaging-centric ones, used by 1.4 billion people worldwide. As per industry experts, the revenue generated...
rise-of-social-media-politics

With Over 2 Billion Users, How Social Media Has Affected Politics

With 49% population penetration, the number of internet users worldwide is estimated to clock 3.7 billion in 2017. Over 2 billion of these internet users are active on social media networks worldwide. As the penetration of internet users is...
social media drive traffic to your website

Decoding Content Virality On Social Media That Generates Traffic to Your Website

Blogs on your business website play a key role in attracting traffic. If you want to harness the complete potential of your website content, you should promote your post on social media. Every successful business knows how to pay...
microsoft shutting down socl

Microsoft Is Shutting Down Its Social Network Socl

Despite the growing number of internet users worldwide, Microsoft Corporation (NASDAQ:MSFT) has not been able to taste the success with any of its internet venture so far. Adding to the list is Microsoft's very own social network Socl (pronounced Social),...
social media advertising

Advertisers Are More Bullish on Instagram Than Facebook, Twitter And LinkedIn [REPORT]

Social Media advertising is growing at a tremendous rate as brands have been spending more fortunes on digital ads with each passing year. In few of the developed markets, such as US, Digital ad spends is expected to surpass the TV...
social media marketing effectiveness

Why Social Media Marketing Is So Effective For Brands?

Life without smartphones is just not possible. Instant messaging has replaced handwritten letters, phone calls and SMS for that matter. Meeting and connecting with people majorly refers to connecting over social media platforms.As the mode of communication evolves, businesses...
social-media-marketing-best-platforms

LinkedIn Is More Effective Marketing Platform Than Facebook, Twitter [REPORT]

Businesses are harnessing the power of social networking platforms for a personalised lead nurturing process. Almost 86% B2B marketers rely on social media platforms for higher conversion rates, and most of these marketers can be found active on Facebook. However,...
facebook-new-reaction-growth-from-may-to-june

Reaction Over Facebook’s New Reactions: 22.4% Increased From May To June 2016 [STUDY]

Emoticons have become an integral part of our conversations. They are not just 'symbols' but a direct reflection of our emotions. Hence, it is not surprising that the social media giant Facebook launched Reactions, an extension of the Like...
Social-Media-leadership@2x

Social Media Creates New Demands and Opportunities for Businesses

With more than 2.2 billion users, Social Media Industry has become one of the most lucrative platforms for brands and marketers. Many businesses nowadays are finding that the ever-increasing repertoire of tools available through social will allow them to...
social media roles

Social Media Marketing in 2016: The Success Measures, Budget And Challenges [REPORT]

About 2.2 billion internet users worldwide have already boarded social media platforms. This figure is expected to increase to 2.5 billion by the end of 2018. This makes social media as the most effective communication channel for brands as...
instagram-userbase-growth

Instagram User Base Growth: 500 Mn MAUs, 80% From Outside the US

The leading photo and video sharing app, Instagram has joined the elite league of social media apps like Facebook, WeChat, Facebook Messenger and WhatsApp. Recently, the five and a half years old company surpassed 500 million monthly active users....
Microsoft LinkedIn acquisition

Does Microsoft’s $26.2 Billion Splurge On LinkedIn Make Sense? A Tear Down Analysis !

The tech world as of late has been rife with news of mergers and acquisitions. While some like the $67 billion Dell-EMC merger has been desperate bids to survive in a rapidly evolving industry, others like Facebook's $19 billion...
Microsoft buys LinkedIn

Reading Into The Microsoft Acquisition of LinkedIn !

The software giant Microsoft yesterday announced its decision to buy LinkedIn, the world’s leading professional networking site, for $26.2 billion, or $196 per share, in cash. The acquisition which has already been approved by the boards of both the...
social media marketing

Facebook And Twitter Marketing Is Not About Sharing Links Anymore: Wake Up Call for...

Content creators and marketers including all major publishers who rely upon social media for engaging their audiences, need to rework on their strategies as the old ones are beginning to fall flat. At present, nearly 100,000 brands battle it...
social media marketing mistakes

3 Most Common Mistakes Social Media Marketers Are Committing In 2016

In their quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what social media has evolved into. A game-changer in the field of marketing is social media that brought in groundbreaking changes...

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Will The Rising Popularity of Online Smartphone Sales In India Kill...

The online smartphone sales in India is growing at a phenomenal pace. While smartphone OEMs have left no stone unturned to grab a sizable...

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