Social News

Over the past several years social media has grown to become a weapon of choice for many marketers. Current industry paradigms have done nothing to halt that trend, instead, dominant marketing strategies have only made social media more and...

Currently, Social Media connects over 2 billion people of the overall global population. In spite of being the only digital medium that interconnects such a humongous number of people, Social Media Marketing accounts only 9.9% of overall digital marketing...

The debate as to whether social media is a passing fad or a necessary marketing venture has been resolved, as statistical analysis places increasing importance on social platforms and mobile users. Moreover, social media is proving to be one...

If you’re enrolled for an MBA program from a reputed institute with an aim of getting hired at an MNC firm during campus interviews, you must know that most of the companies hire only a portion of their interns...

Employers do not realize that allowing employees to engage on the social media is actually beneficial to the business rather than being harmful. While many employers are fearful of their reputation would be damaged by employees, researchers talks the...

Social Media is developing into a virtual world of a kind that reflects our own real life image digitally on the web for the world to observe, review and interact. With such an influence of social media in our...

Social Media has evolved as one of the main components of our current lifestyle. Businesses across all industries have already identified the power of interactions and public conversations online. Hence, these businesses have already invested hugely on Social Media...

The Social media advertising market is growing very fast. According to a recent report from eMarketer, advertisers worldwide will be spending a whopping $23 billion on social media in 2015 to reach their consumers, a 33.5% increase from 2014. The report also indicates...

Brands today have to make data from social media inevitably a part of the marketing strategy. Every brand is aware that social listening is key to their success and profitability. Hence, brands are always listening social media and processing...

Over the last couple of years, Social Media as we know it has undergone a paradigm transformation, and apparently there is no single favorite. Like the old saying goes, “one size does not fit all”, and so is the...

We are living in an era of social networking. The addiction of 'sharing' everything via online social platforms has been fuelling the rapid growth of social media industry. A recent report from Strategy Analytics cites that the figure of total social media users...

We are well and truly into the digital age, and the number proves it - 3 billion internet users and over 2 billion social media users. The web is awash with tips and techniques on SEO, mobile strategy, becoming...

The world’s online population continues to indulge into social media sites. There is no slowing down with the way social media is becoming an integral part of our daily lives. GlobalWebIndex (GWI) have been minutely putting down figures, quarter after...

There is no doubt that online businesses are turning to social media sites in order to increase followers and retain them. Marketing Donut Contributor recently released an infographic showing how social media can be used to leverage the B2B...

Social media marketing spend in India has been growing considerably at around 68% CAGR over previous two financial years. In the FY 2014, social media constituted 18% of overall online promotion spend, which stood at INR 495 crore.Given this...

Today morning at ongoing Mobile World Congress, Sunder Pichai, Android Head – Google Inc. (NASDAQ:GOOGL), made an announcement that widely reveals the fate of Google’s social networking aspirations vehicle, Google+. And, it’s definitely not a good sign for the Google+ active...