Why Did Google Inc Implicate Itself In The Movie “The Internship”?

Must Read

Google Just Got Super Smart: Launches The Knowledge Graph

If there is one product on the Internet that has had absolutely no competition whatsoever, it is Google Search....

What Everyone Ought To Know About Social Bookmarking

As a marketer, you might be wearing different hats in your startup. Strategizing content, Executing SEO activities, drawing a social media...

E-Commerce Industry In India Worth $13.5 Billion In 2014: Will Cross $16 Billion In 2015

According to the latest report by IAMAI and IMRB International, the eCommerce industry in India reached a value of INR 81,525...

The internshipThe Internship” it’s a movie about two salesmen whose careers have been crushed by the digital age and how they find their way into an envied internship at Google Inc (GOOG), where they have to compete with a group of young Tech-Savvy geniuses for a shot at employment.

Benefits For Google

The idea of Hollywood making a movie about a big Tech company is not new, as people have already seen “The Social Network” based on Facebook Inc (FB). But when compared Facebook was not involved with the making of “The Social Network” in any way. In one of the Google’s developer conference, its CEO Larry Page said that the movie would be a great vehicle to showcase computer engineers.

Google is a well-known enough company, the company didn’t need to take part in the movie but, it did it take an advantage of a great opportunity.

Advertisements

The opportunity here is Google, can build a strong brand. The strength of a powerful brand is not just about the money they make from the sales, it’s about building significant business efficiency; it’s about retaining the best employees. Larry Page also accepted the fact that computer science has a marketing problem.

So may be the movie will help Google in attracting a bigger audience and help in portraying a human face to Google.

Google’s Internship

Google has its own internship program which has been admired by thousands of applicants each year as they pay well, offer good fringe benefits and when completed, it looks good on ones resumes and this movie helps Google to showcase its culture and intern program and attract new minds i.e. new and capable employees.

Google Highlights

Google used the movie to highlight or advertise its Google glasses, and even the interview conducted was by using Google Plus and the showcase of Google’s very own idea, driver-less car and also the new phone by Motorola mobility. Google also made some sparks from its legendary free snack supplies, its “nap pods” for resting and on-campus beach volleyball games, all of which makes people envy the employees at Google.

Evolve or Extinct

The mantra of Google, Evolve or Get Extinct, it’s an ugly truth. Today the technology has evolved so much that it has become very important to stay updated all the time, it looks like Google is trying to convey a message to the audience to embrace the new technology and stay updated all the time and Google also tries to show how its evolving day by day to achieve the perfection.

Advertisements

All- in-all the movie is a win-win for audience as well as for the company.

[youtube http://www.youtube.com/watch?v=712JPHER0uY]

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Jio Free Talk Time Offer: Enjoy 300 Minutes Per Month Without Recharge!

The Jio free talk time offer is much appreciated at the time when companies and individuals are doing their...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This