Smartphone Market Asia-Pacific: Micromax and Lenovo Outpaced Apple [REPORT]

Must Read

Happy B’Day Gordon Moore: One Of The Founding Fathers Of Silicon Valley

Gordon Earle Moore co-founded the paramount Intel Corporation (NASDAQ: INTC) with Robert Noyce in July 1968, which is worth $204.16...

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Apple Inc. (NASDAQ:AAPL) could be the second largest smartphone manufacturer at the global level, but scenario becomes upside down in world’s two biggest mobile markets – China and India. A latest report claims that Apple fell out of top five mobile vendors in Asia/Pacific (without Japan) region in Q2 2013; thanks to stiff competition from local vendors from India and China. The region (APEJ) recorded 225 million mobile phone units shipments in Q2, 2013 and Smartphone contributed 53% of this market, outstripping feature phone first time. up 10% quarter over quarter and 7% year on year.

The growth of Smartphone market continued in the region resulted in 119 million units shipments in Q2 2013 against 109 million feature phones .

Apple Market Share in Asia Plunged

Samsung maintained its dominance in the region – like everywhere else – and remained the only global brand in the list of top 5 smartphone vendors in APEJ followed by Chinese players Lenovo, Coolpad, Huawei and ZTE.


Besides the brands like Huawei and ZTE – that also ship their mobile phones to many other countries, local vendors comprised 38% of APEJ smartphone market in Q2, 2013. The growth of these local vendors remained commendable as they nearly doubled their market share from 20% in Q2, 2012.

While the smartphone shipments recorded 12% decline in matured market, shipments grew by 13% in emerging market. Smartphones with 4 inch screen or above drove the maximum shipments while phablets with screen 5 -6 inch is becoming more popular in both China and India.

“In emerging markets like China and India, IDC has seen many local competitors spring up, but only in the last few quarters have we seen them aggressively scale up, competitive on both price and hardware specs like bigger screens. We are now hitting a place where there are smartphones for every price point, where the masses will benefit from the slew of players bringing in more options.” says Melissa Chau, Senior Research Manager with IDC AP’s Client Devices team.

The scenario of Smartphone market in India is no different as local vendor Micromax leapfrogged Apple to gain 3rd spot.

The below infographic presents the overall demographic of Smartphone market in ASIA/Pacific (without Japan) market:

Smartphone Market APAC 2013

Source: IDC



Please enter your comment!
Please enter your name here

Latest News

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

After Ola and Uber, Now Swiggy And Flipkart Under Probe For Tax Evasion: What’s Brewing?

A few days ago, reports emerged about Ola and Uber coming under the scanner of Directorate General of Goods and Services Tax...

India’s Biggest IT Firms Reported Sharp Jump in Employee Hiring In FY Q3 2021

India's IT sector has been on a steady rise after the turbulence the first half of 2020 caused. On Wednesday, major IT...

Amazon Follows Netflix’s Footsteps: Launches Mobile-Only Plan for Prime Video Users In India!

After Netflix, now Amazon Prime Video has rolled out their mobile-only plan to woo potential Indian smartphone users in the country.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This