Smartphone Market Asia-Pacific: Micromax and Lenovo Outpaced Apple [REPORT]

Must Read

APAC Employees Desperate to Return to the Office [STUDY]

As researchers continue to take full advantage of the impromptu remote work experiment COVID-19 facilitated earlier this...

After Jio Platforms, Now JioFiber To Raise Billions In Investment!

if you are thinking that Mukesh Ambani is done with the investments in Jio Platforms after making...

BlackRock: The New Android Malware that Targets More Apps Than Ever Before

A new Android malware has become a nightmare for over 2.5 billion Android smartphone users worldwide. The...

Apple Inc. (NASDAQ:AAPL) could be the second largest smartphone manufacturer at the global level, but scenario becomes upside down in world’s two biggest mobile markets – China and India. A latest report claims that Apple fell out of top five mobile vendors in Asia/Pacific (without Japan) region in Q2 2013; thanks to stiff competition from local vendors from India and China. The region (APEJ) recorded 225 million mobile phone units shipments in Q2, 2013 and Smartphone contributed 53% of this market, outstripping feature phone first time. up 10% quarter over quarter and 7% year on year.

The growth of Smartphone market continued in the region resulted in 119 million units shipments in Q2 2013 against 109 million feature phones .

Apple Market Share in Asia Plunged

Samsung maintained its dominance in the region – like everywhere else – and remained the only global brand in the list of top 5 smartphone vendors in APEJ followed by Chinese players Lenovo, Coolpad, Huawei and ZTE.


Besides the brands like Huawei and ZTE – that also ship their mobile phones to many other countries, local vendors comprised 38% of APEJ smartphone market in Q2, 2013. The growth of these local vendors remained commendable as they nearly doubled their market share from 20% in Q2, 2012.

While the smartphone shipments recorded 12% decline in matured market, shipments grew by 13% in emerging market. Smartphones with 4 inch screen or above drove the maximum shipments while phablets with screen 5 -6 inch is becoming more popular in both China and India.

“In emerging markets like China and India, IDC has seen many local competitors spring up, but only in the last few quarters have we seen them aggressively scale up, competitive on both price and hardware specs like bigger screens. We are now hitting a place where there are smartphones for every price point, where the masses will benefit from the slew of players bringing in more options.” says Melissa Chau, Senior Research Manager with IDC AP’s Client Devices team.

The scenario of Smartphone market in India is no different as local vendor Micromax leapfrogged Apple to gain 3rd spot.

The below infographic presents the overall demographic of Smartphone market in ASIA/Pacific (without Japan) market:

Smartphone Market APAC 2013

Source: IDC



Please enter your comment!
Please enter your name here

Latest News

OYO Gets New CEO And Merger To Boost Its Business In Japan

The hospitality industry has been one of the worst-hit due to COVID-19. The pandemic left the sector...

Microsoft Confirms That Buying TikTok Is On The Cards!

Putting an end to all speculations Microsoft has confirmed that the company is actively exploring options to buy TikTok. The Redmond giant...

Happy Birthday Charlie Cheever: Quora Is A Real Disruptor of Q&A Forum

If you ever asked any question on the internet, Charlie Cheever needs introduction to you. Old wine in a...

Facebook Launches Music Videos to Eat into YouTube’s Market

With the launch of Music Videos, Facebook has made another competitive move against its biggest opponent, Google. In a...

Facebook Reveals Big Plans Behind The WhatsApp JioMart Integration In India

After Facebook Inc. (NASDAQ:FB) acquired a minority stake of 9.99% in Jio Platforms for a whopping $5.7 billion in April, it was revealed that...

Microsoft To Acquire TikTok In the US?

The rumours are making rounds that Microsoft may acquire TikTok to keep the popular short video sharing app operational in the US.

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This