Nintendo co., Ltd are in trouble, maybe they don’t see it yet, but they are in trouble.
The Japanese consumer electronics giant which revolutionized the video game industry is now consistently being outperformed, and its not just about the revenues anymore, its about their legacy, they are being out-innovated (if that’s a word) by not one but both of their major competitors – Microsoft and Sony.
The Xbox One and the PS4 are making headlines everywhere. While Microsoft’s console seeks to change the way people consume entertainment in their living rooms, Sony’s PS4 is solely focused on taking the user’s gaming experience to the next level.
Nintendo’s USP has always been – games for the masses and not games for the serious gamers (which seems to be changing over the last couple of years thanks largely to Ubisoft). But they still lag way behind their competition in terms of publisher interest, which in 2013 is as important as it was in 2003.
Let me put things in perspective for Nintendo :
- Nintendo’s Wii U is a darn good console and is good enough to take the PS3 and Xbox 360 head on, but then Nintendo are way too late to the party. Sony and Microsoft already have their next generation consoles lined up, and Nintendo’s best yet is unfortunately only second best.
- Publisher support for the Wii U is mediocre compared to its competition.
- With GPU specs improving every quarter chances of tablets and smartphones challenging last generation consoles such as the Xbox 360 and PS3 are rife. Especially since the likes of AMD with their APU processor range are powering the console business and at the same delving into mobile platforms to blur the line between processors for consoles, PCs and tablets. Which is indeed bad news for Nintendo because a majority of game titles on their consoles aren’t known for their massive graphical rendering capabilities.
Here’s what’s truly wrong with Nintendo right now, and it is a problem which if not addressed soon could soon become the catalyst for Nintendo console business’ untimely demise.
- Electronic Arts doesn’t seem to be too keen on Nintendo, and they have no games in development for the Wii U currently.
- Take Two Interactive is still quiet about its plans for the Wii U.
- Activision is yet to announce a major game for the Nintendo console.
- Major publishers aren’t keen on having exclusive titles for the Wii U.
- The number of major multi-platform games often leave the Wii U out of the equation, and the word multi-platform support is increasingly becoming a dual platform support thanks to the Xbox and the Sony consoles.
Ubisoft still remains the one third party publisher whose support and success has kept much of the interest of the serious gamers intact for the Nintendo Wii and the Wii U.
Now just imagine Ubisoft pulling the plug on Nintendo. That’s scary if you are Nintendo.
Let’s face it, if Konami, Capcom, EA, Take Two, Activision and Ubisoft are not publishing games for the Nintendo console, the Wii U will not be able to survive based on first party or the Nintendo-only games. And if Nintendo’s best console in the market which is already 2 years too late isn’t able to excite third party publishers to stay on board, then there is little chance of Nintendo holding ground when the Xbox One and the PS4 hit the markets.
Nintendo needs to get its priorities right and bring serious gamers and major publishers back to its den in a year or so because time is in short supply for them, the next generation consoles will soon start infiltrating the markets.