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When the Going Gets Tough, the Tough Gather Online

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conferencias-reuniones-realidad-virtual-1

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that’s not always possible. Or is it?

Moving traditional physical activities online has been a growing trend of late. There’s perhaps no industry that highlights this as much as the gambling industry – there are hundreds of online casino sites you could try or find one on Newcasinos.com as per your style and preferences.

Many tech shows have also decided to move their gatherings online. Like Dazeinfo.com, many websites that focus on tech news are buzzing with the upcoming changes to the shows we all love.

A Permanent Arrangement?

While attending a tech conference online at convenient times might seem like an ideal solution, there’s still a long way to go.

Most large tech companies seem to agree that digital conferences are the best option. Several have all but confirmed that their me etings are moving to digital permanently.

At the 2020 Microsoft Build Conference launch, CEO Satya Nadella hinted at the conference being digital for years to come. He said that the company had the vision to empower every developer.

Within the span of a few weeks, the Digital GPU Technology Conference (GTC) saw a groundbreaking keynote address. Jensen Huang, the CEO of Nvidia, delivered a 2-hour long talk from the comfort of his kitchen. The speech was broadcast in 12 minute long segments.

Not surprisingly, the GTC conference saw a rise in attendance. Spike would probably be a more appropriate description since the attendance increased from 10,000 last year to nearly 60,000 this year. These statistics beg the question, ‘Are digital conferences better?’

Microsoft and Nvidia, two of the world leaders in their field, certainly seem to indicate that digital is the way to go. Not everyone agrees, but everyone also doesn’t own a billion-dollar company. If trendsetters like Apple and Microsoft adopt digital conferences, smaller brands won’t resist.

Online Tech Shows: Advantages

There are many things which we could consider positive around tech shows becoming digital. However, first and foremost, let’s take a look at the type of people who work in this industry.

There’s a percentage of people that enter the technology industry because it’s ‘cool’ or ‘revolutionary’ – and it truly is both those things. However, many people in this type of industry are driven, self-sufficient, and like to work independently. A fact that’s partially attested to by the significant increase in conference attendance this year.

The truth is, being able to watch a tech program while sitting on their beds or lounging in PJs is likely very appealing to introverted developers and programmers. That makes remote access a particularly attractive function.

However, there are many other reasons why remote access can be an advantage. For example, if you miss a segment or a moment during a live session, there’s nothing you can do. However, with a digital conference, you can sit back and rewind.

No doubt one of the most attractive factors to many people is the reduction in costs. Previously, many people were able to scrape together enough money for conference tickets.

However, we all know that there are more costs for attending a conference than just buying tickets. You still need to pay for transport, whether by bus, train, car, or plane. Besides which, once you get there, you need to pay for accommodation and your daily meals.

All of these things contribute significantly toward the appeal of a digital conference. Even the tickets themselves are considerably cheaper than they would have been for a physical conference. All in all, turning to digital makes the conference more accessible to the general public.

Digitizing Conferences: The Flip Side

There aren’t very many disadvantages in turning to remote conferences. The main drawbacks would be for those who like the social aspect of the meetings.

However, other potential disadvantages could include a lack of infrastructure in the attendees’ hometown and not seeing new technologies in person.

Conclusion

Whether we’re talking about the casino industry, the fast-food industry, or tech companies, digital is here to stay. From Adobe Summit to Oracle Openworld, it’s unlikely that tech conferences will ever go back to being only physical. So, tune in, relax, and get your fix of all the latest innovations.

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

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Amazon Flipkart invest in ABFR

The battle conch for the festive season has already been blown. Now in a bid to take control of a new frontier, two contenders have come to head again.

Walmart-owned Flipkart and Jeff Bezos led e-commerce major Amazon is reported to have held separate talks with Aditya Birla Fashion and Retail (ABFRL) for making a potential investment.

According to sources, the two e-commerce giants have tabled their respective offers, and are vying to acquire a minority stake in the Birla group company. ABFRL, which owns prominent and well-loved brands like Pantaloons, Allen Solly and Peter England, would add significant value in any of Flipkart’s or Amazon’s online quiver.

The news of the move has come at a time when offline retailers, especially in the fashion and apparel segment, have been severely hurt by the coronavirus pandemic and have seen paltry footfall.

However, if the sales figures of the ongoing festive season are anything to go by, e-commerce has seen a resounding jump due to the pandemic induced changes in shopping behaviour. Industry executives are upbeat that the fashion department, which lay relatively dormant in the resulting lockdown period, will bloom with élan in the coming weeks.

The move is clearly a strategic ploy by these rivals to partner up with someone of goodwill and considerable resource. ABFRL has a network of 3,004 stores, presence in 23,700 multi-brand outlets with 6,700 points of sales in departmental stores across India.

People aware of the matter have touted Flipkart to be ahead at the moment to finalise the deal. While Amazon was in talks earlier, their attempts look to have faded.

Flipkart’s interest in acquiring stakes in offline fashion retailers is a part of its broader scheme to expand operations and leverage strategic partnerships to keep its cost structures lean and scale rapidly.

Bearing the brunt of the pandemic, fashion brands across the spectrum including Bata, Max Fashion, Arvind Fashion and Aditya Birla Group have partnered with online marketplaces to expand their presence and offer value products to shoppers from small cities.

In fact, with the increasingly cut-throat three-way competition for the Indian retail market, all the major players – Amazon, Flipkart and RelianceMart have aggressively pushed for acquiring stakes in physical retail assets. In 2018, Amazon, along with private equity firm Samara Capital had acquired the supermarket chain More from the Birla Group. The US e-tailer had also picked up stakes in department store chain Shoppers Stop and Future Coupons, a promoter entity of Future Retail.

Reliance’s spree of acquisitions is also mind-boggling. With its controversial acquisition of Future Group’s assets, it has almost doubled its footprint in the retail sector. No one has pulled punches here.

Flipkart has been strategically and stealthily looking at strengthening its fashion portfolio to shore up its ecommerce presence. Earlier this month, the company announced a ‘House of Brands’ initiative that brought together Flipkart Fashion Originals, Myntra Fashion Brands and Myntra Brand Accelerator under a single umbrella. It remains the undisputed leader in the fashion segment, all by forming partnerships with the right entities.

ABFR clocked revenues of Rs 8,788 crore for the fiscal year ended March 2020 and has a market capitalisation of around Rs 13,000 crore. If the deal goes through for Flipkart, it will enable ABFR to expand its wings even more, taking the combined rivalries to a fever pitch.

From Flipkart’s perspective, let the festivities begin!

Stay tuned to this space for more updates.

Jio Pages: The Indian Browser Reliance Is Betting On Now!

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JioPages

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of Jio products in the last one year, Now Reliance has set its eyes on the browser market with JioPages.

Reliance Jio Infocomm (JIO) has launched India made browser, named as JioPages. The company has said that the focus of JioPages is to safeguard users’ personal data and respect their privacy while proving utilitarian browsing experience.

JioPages is also banking on personalised experience that users can have while keeping themselves logged in all the time. The logged-in users will have personal home pages, personalised and targeted content and theme offered in multiple languages.

JioPages: Cementing Tech Domination

The exploded adoption of internet, smartphones and apps in India has resulted in unprecedented time spent on the internet by millions of users every day. Telecom connectivity and Browser are two essential tools required by every user to have jubilant internet experience. After securing a dominant position in the telecom sector with 400 million subscribers Reliance Jio has set its eyes on the browser market.

Besides personalisation, JioPages browser is also banking on the inbuilt Ad blocker. Users will have an option to customise their home page with preferred search engine, news cards, and a lot many other useful information of their choice.

The launch of JioPages is being seen as a step closer to provide end to end mobile experience to millions of Jio subscribers. The company is already working closely with Google to launch Android-powered JioPhone. In the telecom segment, Reliance Jio has secured a dominant position with an increasing number of subscribers with each passing quarter. JioChat, JioMeet, JioTV, JioHome, JioSwitch, JioGate, JioCloud, JioSecurity are just a few of those apps Reliance has launched recently. Besides, Reliance is aggressively trying to strengthen its presence in India eCommerce market with JioMart.

Having Facebook, Google, Microsoft, SilverLake, Intel and a lot many other business giants by its side, Reliance has transformed itself from a traditional business house into a tech behemoth in the last few years.

It would be interesting to see how Reliance positions JioPages in the market as it will compete directly Chrome browser from Google – the internet behemoth that has a sizeable stake in Jio Platforms.

Less Than 5% Internet Users In India Have Netflix Subscription

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Netflix India Viacom18

The third-quarter earnings report of Netflix is out; The streaming giant beats the Wall Street expectations in terms of revenue but fell short of the subscriber base and profit margin target.

The massive growth of Netflix has apparently started slowing down. In Q3 2020, the company posted 23% growth in revenue but added only 2.2 million new paid subscribers, much less than 3.2 million subscribers Wall Street analysts were expecting. In fact, the company failed to meet its own forecast of 2.5 million paid subscribers set for the third quarter ended September 30, 2020.

One of the prime reasons behind Netflix’s below-par performance in Q3 2020 was the lukewarm response received from emerging markets, especially India.

India, the world’s second-largest market by the number of smartphone users as well as internet users, is yet to respond as expected by Netflix. With an estimated 687 million internet users by the end of 2020, India is the second-largest country, following China. On the other hand, the number of Smartphone users in India is expected to reach nearly 600 million by the end of this year.

Such numbers are encouraging enough for any OTT player to penetrate the market as aggressive as they could, especially when the competition from global and homegrown players are on the rise.

Netflix, the leader in OTT space, ventured into India market nearly five years ago. In January 2016 when Netflix debuted India as a part of their global expansion plan, analysts and experts were quite optimistic about the aggressive growth and market response expected from the India market.

In the latest five years, however, Netflix could rope in less than 5% of total internet users in India. According to GraphFarm, a platform for data and graphs, Netflix India is estimated to clock whopping 111.7% YoY growth in 2020, as the total number of Netflix subscribers in India reaching 26.6 million by the end of this year.


Source: Dazeinfo GraphFarm, Atlasvpn

While the year over year growth of Netflix user base in India is quite astounding, the total number is still not painting quite an impressive picture. Despite users’ increasing interest in OTT platforms during nationwide lockdown and pandemic, Netflix could attract 14 million new customers during this whole year.

Just to put the thing in context, nearly 25% of internet users in the US have Netflix subscription.

The challenge for Netflix in India is quite visible. The country which is known for its price sensitivity and conservative buying preferences is proving to be a hard nut to crack for Netflix.

One of the key reasons behind the low adoption of Netflix in India is its pricing strategy that is hurting the OTT giant the most. The exorbitant pricing strategy has pushed paid users to share their account with multiple users to bring the actual cost down. As users in India are least concerned about their data privacy they don’t hesitate from revealing username and password of their Netflix account in a bid to bring the monthly cost down to as low as Rs 200.

Unlike the US and Europe where people have multiple TV connections in their homes, India is still a country of families having a mindset of one-home one-TV. In such a scenario offering a big-screen subscription package starting from Rs 649 a month is the major discouraging element for users in India.

Netflix has realised the challenge and soon after announcing the Q3 results, the company has disclosed new strategies to lure more subscribers in emerging markets like India. With free Netflix for India and low price subscription for mobile-only users, the OTT leader is expecting to strengthen its growth in India. In the current scenario and current strategies deployed by Netflix, it’s estimated that India will emerge as the biggest market outside the US with 41.2 million subscribers by 2023.

How the India market will respond to the Netflix in future is anybody’s guess currently but considering that the US market is showing sign of stagnation, Netflix has set its eyes on India market. It would be interesting to see if Netflix decides to revisit its pricing strategy in India – something similar to what Amazon has done with its Prime Video subscription.

What’s your take on the growth and future of Netflix in India? Do let us know your views in the comment section below.

Free Netflix in India: A Result of Slow Growth In Q3 2020?

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free Netflix subscription

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming giant is exploring options to strengthen its foothold in India – the world’s second-largest market by the number of internet and smartphone users.

After Netflix announced the result of the third quarter, ended in September, which paints a slow users growth worldwide it became immediately clear that Netflix can no longer afford to continue with the same strategy for long. Quite recently Netflix suspended its free trial options in the US in a bid to rope in more paid customers and have a more lucrative figure in its revenue book.

The company, however, is open for new experiments in markets which are yet to respond to OTT platforms as expected earlier. Free Netflix in India is one of those strategies to lure more customers as India is yet to account for a sizeable share of Netflix users base despite being one of the most promising marketers in recent time.

The strategy is to offer free Netflix during weekends to Indian users which now have options to choose from more than a dozen of OTT platforms including Amazon Prime Videos, Disney+Hotstar, Zee5.

Despite all the mind-boggling content that the OTT giant has for its subscribers, the growth of Netflix in India is much slower than expectations. In a country where more than 600 million users have access to the internet and smartphones, Netflix is estimated to have just 26.6 million paid subscribers by the end of 2020. To put things in context, there are 303 million internet users in the US and, of those, 73 million users have Netflix subscription.

Via: GraphFarm

Netflix is yet to disclose when the free Netflix for a weekend in India will be made available.

This is not the first time when Netflix is releasing a plan catering to India market specifically. A few months back a mobile-only plan with a price tag of Rs 199 ($2.7) was introduced by Netflix to attract small screen viewers.

Netflix is yet to capture a sizeable share of the India OTT market. One of the biggest challenges for Netflix in India is to strike a perfect balance between Price and Affordability in a market known for its price sensitivity.

The strategy to offer free Netflix for a week could definitely help the online streaming giant to cement its dominant position in India considering the content lineup, includes quite an exciting upcoming Netflix original shows, that are already creating a lot of buzz on the internet.

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Tesla First Cancels Return Policy And Now Cuts Warranty Period

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Tesla Model S warranty policy

Just last week Elon Musk surprised everyone by cutting the price of Tesla Model S twice in a week. If that’s not enough to surprise you, here is even more interesting development from Tesla.

The electric self-driven carmaker has decided to cut the warranty period of its used car from 4 hours to just 1 year. But this is not the first blow for Tesla customers. The announcement of shortening the warranty period of the used car came after shortly after the cancellation of ‘no question asked 7-day return policy‘ which was widely appreciated by customers earlier. It was a big confidence booster as most of the first-time electric self-driven car buyers always are sceptic about the experience, and prefer to buy the used car until they gain confidence and upgrade to a new one.

The used Model S and Model X have been the centre of attraction for many excited shoppers as Tesla was winning the confidence of such buyers by offering 2-4 years of warranty.

The company used to offer Used Vehicle Limited Warranty for 4 years or 50,000 miles, which ever comes first from the date of delivery, on the aforementioned models that were less than 4 years old.

On those cars that were more than 4 years but less than 6 years older, Tesla used to offer up to 2 years or 100,000 miles of extended warranty.

Now, the company has updated its policy on used Tesla Cars, which reads as

Tesla used vehicles are covered by the remainder of 4 years or 50,000 miles left on the Basic Vehicle Limited Warranty. After expiration, the Used Vehicle Limited Warranty provides additional coverage of 1 year or 10,000 miles. If the Basic Vehicle Limited Warranty has already expired, the Used Vehicle Limited Warranty will provide coverage of 1 year or 10,000 miles, starting from your delivery date.”

Undoubtedly, it’s a welcome move by all the buyers who are shopping Tesla Model S or Tesla X 2016 or later model as the used car warranty is over and above the original warranty offered by Tesla on new cars. But for those who are with a tight budget and exploring Tesla Model S and Model X models sold before 2016, the new warranty policy squeezes their cushion, comfort and confidence as they now get only 1 year or 10,000 miles warranty.

Crippling by both 7-day return policy and slashing warranty period by less than half all prospective buyers of used Tesla Cars are may have to deal with a big demotivating factor.

Considering that Warranty on used cars equally important as new ones, how the new policy is going to impact the sales of used Tesla Cars, only time will tell. But the move also leads us to a question – Is Tesla not confident enough about the performance of its own cars as it used to be before, or it is a well calculative move to boost the sales of new Tesla models?

Personalization Is The Secret Sauce Behind A Successful E-Commerce Business

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E-commerce personalization offers an exclusive experience to consumers by showing them product recommendations, content catered to their interests, and offers based on their browsing history, web cookie algorithms, purchases, and other types of personal information.

Personalization enables a relationship between the customer and the merchant as far as what pleases the customer, and what they wish to see when they shop online. This approach to personalization drives sales, increases conversion rates, engages shoppers, and also supplies consistent purchases from consumers.

There are various components to a personalized shopping experience. It ranges from showcasing similar items that the consumer has viewed or purchased in the past to receiving emails on discounted items left in their shopping cart. This article delves into how to maximize e-comm personalization for a successful business.  

Increased Sales

Without-a-doubt, a more personalized experience generates more leads in sales. Customers are more likely to return to a site that satisfies their interests, and what they require at that moment. At least 80% of shoppers are indeed more likely to purchase items from a store that provides a more personalized experience. A good strategy is about giving the people (your consumers) what they want, and it all comes down to a few main concerns on the best strategies to accomplish this. Where should the personalization take place when a customer reaches the site? What information and technological techniques will be used to create this experience? This is all food for thought when developing a business. 

Improved Customer Engagement

When it comes to engagement it’s not just about what a company can offer anymore, it’s also about reputation. What the business is and what core values does that business represent? Customers want to buy from a brand that they resonate with, so brand stature is important as well. Discounts also play a major role in personalization. A Study by Salesforces on a large consumer sample size indicated that users are more willing to provide personal information in exchange for product recommendations and discount coupons. A method like offering 20% off for new customers after they sign-up for email is a great way to personalize customer experience and increase engagement for your brand when a sale rolls around. 

Brand Relatable Content

To increase customer adoration and love for your brand, providing relatable content is a key element. Think about, companies like Disney, their online merchandise appeal to the magical and happy family feelings of nostalgia they experience when they visit the theme park or watch a Disney film. Products that allow customers to feel some type of sentimental value is a formula for success and return shoppers. If your business is online t-shirt sales and you provide a family with customized t-shirts for a birthday party or special occasion, they will automatically feel an attachment to your products based on how they felt wearing the shirt during the celebration. This raises engagement and loyalty ten-fold. 

Driving Customer Loyalty

According to the Harvard Business Review, increasing customer retention rates by 5% increases profits by at least 25% to 90%. With an abundance of businesses and competitors in the e-commerce world, retaining customer loyalty is a challenge. Effective ways to retain or regain consumers would be offering a point system for every purchase made and once they reach a certain number of points they win rewards. Makeup brands like Sephora have high customer retention rates with their loyalty rewards program that gives customers a point for every dollar they spend. Another successful tactic is by providing discounts or semi-annual sales to drive customer loyalty. All of these methods are possible ways to personalize consumer experience and retain leads. 

 Product Recommendations

Recommending products is one of the finest benefits of personalization and a great way to build rapport with engaging customers. Through data allocation with cookies and search bots, engine software can predict which items a consumer will most likely favor and purchase on a return visit to the site. Through a systematic process of searching through history, each visit leads to increased knowledge of what that consumer prefers, inciting future sales. 

If you are looking to start your own business, clothing is a great market to start in, offering a variety of niches and opportunities for e-commerce personalization to increase sales and draw in more loyal customers. Printful is a digital t-shirt vendor that offers individual orders for sporting or business events, or for any entrepreneurs looking to jumpstart their apparel business. 30 percent off discounts are offered for bulk orders. If you want to learn how to start a t-shirt business, visit Printful for more information.  

Reliance Jio Set To Blitz The 5G Smartphone Market With Jaw-Dropping Price

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Reliance Jio 5G smartphone

Cometh the revolution, cometh Reliance. This time the price of 5G smartphones under the radar of Reliance.

The trailblazer’s next move has sent tremors throughout the telecom sphere in India, yet again!

Reliance Jio is in works to launch a 5G smartphone for a measly Rs. 3,000, with an eye on entering and capturing mobile manufacturing.

According to emerging reports, the price of upcoming Jio smartphones, built on Google’s Android platform, could be further slashed to a price range of Rs.2500 – Rs.3000 a unit, when it hits the market in 2021. That would, of course, be the case when operations are scaled up. However, putting into perspective that the devices would come enabled with 4G and 5G technology, costing down by arguably ten times, it is going to cause a huge upheaval in the mobile market.

Mukesh Ambani has made no secret of his ambitions for the lucrative Indian smartphone market. Speaking at the 43rd AGM of RIL a few months back, he declared that Jio was targeting 500 million mobile customers by 2023, promising to bring out highly-affordable 4G and 5G devices that would run on the Android operating system provided by its new partner Google. The move also looks to target the vast volume of 350 million Indian user base still in the grips of a 2G feature phone.

At a time when India stands at the cusp of the 5G era, Ambani has led a clarion call to make India ‘2G-mukt’. With such an inexpensive, ground-breaking offering, it will certainly help in the migration from 2G to higher-end services, opening up new frontiers of expansion in the Indian digital and telecom space.

The disruptive quotient that the launch could potentially entail may well be unparalleled. At present, the 5G capable phones begin a price range of around Rs.25,000 – Rs.30,000. Bear in mind, this is the same titan that gave the country access to CDMA technology at a time when cellphones were deemed a luxury (circa 2002).

Reliance Jio was the prime catalyst for the 4G swarm in India in 2016. Clearly, with its other ventures, Reliance intends to win the ground before the battle even begins. The company which has already dethroned Airtel and Vodafone with over 400 million subscribers is now looking to cement its dominant position by taking a big leap right from the beginning itself.

Reliance has long worked at creating this bundled data and mobile phone ecosystem. The company is presently engaged in creating its own 5G network equipment. It has already put forth a request to the Department of Telecom to allocate spectrum for testing. The Rs. 33,737 crore investment by Google for a 7.7% stake in Jio Platforms, was precisely for helping it to build an Android-based smartphone operating system. With each deal looking to complete its closed-loop ecosystem, Reliance’s plans are set to come to fruition.

Reliance has always been a game-changer, and it seems to be on the way to do an encore in the entry-level smartphone segment. Between the government’s PLI benefit scheme to boost smartphone manufacturing in India and the slow conversion rate of Bharti and Vodafone-Idea from 2G, 3G and 4G, Reliance has turned the tables on its rivals here too.

It would be interesting to see how the competitors in the smartphone market are going to respond to soon to debut Reliance Jio 5G smartphones.

Stay tuned to this space for more updates.

Micromax is Back, Sets Eyes On Xiaomi’s Crown

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Micromax india smartphone

A fallen pioneer, banished from its own motherland by collective foreign forces, has finally roused itself up!

Micromax has announced its re-entry in the Indian smartphone market, and this time, it’s all ‘In’.

The comeback was announced via Twitter by co-founder Rahul Sharma in a stirring video announcement. The teaser captured the frank and passionate words of Sharma, in which he talked about the company’s journey, indicating a determined return to the Indian smartphone market. With its reveal of the box containing the upcoming smartphone series ‘In’, Micromax looks set to answer the clarion call of ‘Atmanirbhar Bharat’, led by PM Narendra Modi.

As sensational and unexpected as the return announcement is, teaser apart, the details about the phone are a complete unknown at this point. What can be confirmed is that the company is primed to invest Rs 500 crore on expanding local manufacturing and research and development (R&D) operations as it prepares a comeback plan in India’s smartphone market.

As far as the smartphone series, in particular, is considered, rumours are abound that the ‘In’ series will run on Stock Android and will debut in early November. As per few tipsters, the devices will fall in the range of ₹7,000 and ₹15,000, with a view to woo the price-sensitive market.

Mr. Sharma has also positively acknowledged the PLI scheme laid out by the government, adding that internal accruals will benefit the company in raising money at the right time.

With Micromax looking bullish about re-establishing itself in the Indian market, it is also going to stake a claim for what was once its territory, Xiaomi as the arch-nemesis on the other side.

The rise of the Chinese giant’s products directly coincided with the downfall of its rival Indian number and has been well documented. While Xiaomi rolled out its first offering in India in 2014, Micromax, from being India’s biggest mobile phone brand then, slipped dramatically from its perch. Outdone by the double whammy of 4G technology and demonetisation, coupled with Xiaomi’s cheap yet innovative marketing strategy and affordable smartphones, Micromax lost 90% of its market share in a span of 5 years by August 2019.

That was then. Looking at how the scenario has panned out with India-China locked in a tussle after the border incident, the opportunity is rife for the Indian brand to claw way back with a vengeance. Nobody threw it a raft when it was going under, but the same people have cried out for the re-emergence of these Indian brands. With calls for ‘Vocal for Local’ growing by the day, the circumstances have aligned in the most opportune way to silence the din of the Chinese smartphone sales if they can.

India’s smartphone market still has the pocket to be tapped effectively. With half a billion smartphone users in the fray, there is still room for Micromax to hurt the Chinese rivals and make a significant dent in their sales volume. Bear in mind, quality if compromised, would undo all the work put in the launch.

Between the nationalist nature of the revival and the ambition to capture the desi-market share once more, this might be the last roll of the dice for Micromax, failing which it may fall into oblivion.

The nation is rooting for their home-grown player, let’s see if it lives up to the expectations now. Stay tuned for more updates.

The Future of The Workplace And Retraining in 2020 And Beyond

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future of workspace 2020

The pandemic has upturned businesses, lives, and even the outlook of our future. It has caused millions to lose their jobs, and for many young professionals to feel the bite of setback more clearly than ever before. Most households in India do not have the financial means today to survive a week without a job, and though today many of the part-time, service-based jobs have returned, those working in a career role are still without luck. 

The future of the workplace has been permanently changed. Hiring holds have rocked the economy and have placed huge burdens on the younger generation, particularly those between the ages of 15 to 24, though professionals between 25 to 30 have also been hit hard. 

Businesses simply are not seeing the revenue necessary to keep these young, untrained professionals on. Even those who have years of experience are seeing their positions made redundant. Everyone is struggling, but being a young skilled worker with too few years of experience and a massive amount of competition, it is the hardest. 

How Coronavirus has Impacted the Job Sector 

It is important to note that job insecurity is not solely due to the pandemic. Job growth rate has steadily been slowing in recent years, hitting an increasing number of young professionals. 

Job Losses 

In the initial aftermath of the lockdown 121 million were out of work. As time went on many of these did return, but not to positions in salaried environments. Around 19 million salaried jobs were cut, with 4 million under the age of 30 losing their jobs entirely. 

Salaried Job Shrinkage 

More worrying, is that as the economy opens up and jobs get added back as movement once again is encouraged, salaried jobs are expected to take even longer to bounce back. Even with hiring holds lifted, salaries are expected to be lower, with the opportunity for advancement put on hold for the next few years. 

Future Outlook for the Job Market 

As the global economy restarts and shuts down in waves of localized lockdowns, it is fair to assume that the job outlook for the next year or more (until an effective vaccination is finalized) is a rocky one at best. Working from home is certainly going to continue to be the new norm, or at least employees will have greater opportunities to work remotely than they had previously. 

Working to build up your skillset so that you can provide either a high speciality or be a jack of all trades are both excellent strategies in the coming months, both to help you keep your job, and to secure new and better positions in the future. 

Retraining for 20201 and Beyond 

Retraining, or even furthering your training, is the best strategy for workers hoping to shed off their years of experience and to improve their skillset. This can be done online in many cases, allowing you to develop the knowledge and experience you need without risking the high rate of injection most universities and schools are currently seeing. 

An online MBA, for example, is the perfect way for new managers to secure their position and to provide exemplary work that gets them noticed, especially during this trying time. Being able to work, learn, and then use your new skills at work will show your commitment and value. 

Developing New Skills 

New skills are key to keeping your job, or in standing out from the rest when it comes to job seeking. There are many digital tools that you may use, but do not have anything to prove your proficiency. This can really undermine your efforts to finding new work, or when it comes to proving your worth. 

Complete Online Certifications 

Online certifications are one of the best and easiest ways to prove what you know. They range from Google tools, all the way to specialist industry-specific tools. You can usually achieve such a certification directly from the publisher themselves. If you are already very proficient in how to use such tools, all you need is to pay the small fee or take an online test and pass. 

If you want to learn about new software, then there are courses that take you through everything that you need to know and provide you with a certificate at the end of it as well, so you have choices when it comes to developing new skills. 

Securing English-Language Positions 

Another instance where taking a test to prove your proficiency in a skill will come in great use to you is with English. Knowing English, even with native proficiency, isn’t enough when job hunting unless you are from a predominately English-speaking country. By taking a language certification you can prove your proficiency beyond a doubt, and in turn be able to qualify for global positions, or even get accepted into a top university placement. 

Pursuing Higher Education 

If you are already highly qualified, and are currently experiencing difficulty in the workplace simply because firms have put a hiring hold across the board, now is the perfect time to pursue a degree that won’t just get you back into your old job, but into a managerial position. Safeguard your career in the future by shaking off the inexperience and walk back in with an accredited online MBA. You will have the passion, the skills, and the knowledge to secure a higher level position and protect yourself from future job losses by positioning yourself in a place of experience and importance. 

The Importance of Online Education in 2020 

Universities around the world are struggling to provide their students with the same level of experience and comfort. In the UK, students have been locked in their dorm rooms, and in many cases forced to eat catered meals that barely make a pass on the nutrition scale. Locked away, unable to go out even for their own groceries, and robbed of their university experience, many have faced severe mental health deterioration. 

And yet, it is required. Universities and schools are among the largest hot spots for infection to date, and yet they have become prisons in their own way due to a severe lack of foresight from even established institutions. 

For those looking to progress their skillset in 2020 and beyond, it is imperative to seek out a quality online education. This education must be more than copy-pasted into a digital environment. It must be designed for the online world. You wouldn’t want to receive an online MBA education that wasn’t designed as an online MBA, especially when there are so many quality options available to you. 

Many quality universities provide a dedicated online MBA, because it simply makes sense in today’s world. Before the pandemic, the benefit of an online MBA was the ability to work full time and pursue your degree around your own schedule. Today that benefit still stands, but it also allows you to enjoy a top-notch education at a distance. 

The Importance of Accreditation

In order to safeguard your position, or to alternatively stand far apart from your job seeking competition, you will want to choose online degrees or courses that provide internationally recognised accreditation. 

Take an online MBA, for example. There are many out there, but how do you really measure the quality of one over the other? Moreover, how can your employer measure the quality of the education that you have received before you can demonstrate your skill? 


Accreditation offers this assurance, particularly if it provides that accreditation on a global scale. The Association to Advance Collegiate Schools of Business (AACSB) works to elevate the standards of business schools above the rest. It ensures that all professors are professionally and academically qualified to teach, that significant resources for online (and offline) learning are established, and that every year the course is audited and improved for the next generation. 

It is a very lofty accreditation to receive, and only 5% of schools around the world get to hold the title. Look for an online MBA that holds such an accreditation, and you will have an online MBA that lets you shine. 

Choosing the Right Degree for Your Advancement 

Finding a great university that has an exceptional department and great resources is the best place to start. Choosing the right specialization or degree within that university is another matter entirely. At this stage, unless you hope to work in education later on, it is best to choose the degrees designed by, and for, working professionals. 

Pick the specialization that suits your goals and passions the most. There are so many different online MBA degrees out there that there is no excuse to not find and choose the best option for your current career trajectory. Online with the right education can you take your existing experience and push yourself to the next level. 

Career Aid and Ongoing Support 

The university and department you choose for your further education must also provide ongoing support. An online MBA program that does not help its graduates use what they have learned to secure executive-level positions is not worth your time or money. You need an online MBA that is committed to your professional success.

Seeking Employment on a Personal Basis 

Seeking employment of your own, wherein you are your own boss and you work for yourself, must be seen as a supplementary option regardless of your personal situation. You could be working, and benefit from taking on a client or two. You could be laid off, and need to build up a robust client list that will help you throughout the pandemic. Working, studying, or unemployed – all situations would benefit from rounding out your income stream with freelance, consultant, or agency work. 

Freelance Work 

As a freelancer, you provide a certain skill to your clients. There are many options to find this work, but generally, you should stay away from sites where bids are unbelievably low for the work. There are businesses and people out there who will pay you fairly, and the extra effort it takes to find and build this network is worthwhile.

Good places to start are specialist freelance sites, rather than the general ones like UpWork. Moving on, leverage your LinkedIn and other professional networks to get a feel for who needs work done by a specialist like you. 

Consultant Work 

Consultants work by auditing a process or business, and creating a robust list of recommendations designed to improve the goal at hand. The best Business Consultants hold an online MBA, however, so this is a route better suited to high-level employees or those pursuing an online MBA and want to put their education to good use. 

Agency Work 

If you partner with an agency they will provide you work without the need to seek it out yourself. It’s ideal if client acquisition is what is holding you back from using your skills for your own gain. The only downside is that you cannot set your own prices, and will always be earning just a fraction of what the agency is charging. 

Commitment to Improvement

With the upheaval of the traditional workspace it is imperative that everyone, even those who still hold their jobs, must work to improve their skillset. That dedication to your personal commitment, and the value you offer to your employer, is what will safeguard your position right up till the end. The pandemic is far from over. Countries around the world are seeing a dangerous, massive second spike, and localised lockdowns and border restrictions are common on every continent. 

By committing to your improvement you can weather the storm, especially if you also work to build up a set of clients and supplementary work on your own. We cannot rely on a single stream of income at the moment and must diversify our work and our skills. Combine this approach with a dedication to your professional improvement, via online MBA or any other certification, and you have a solid strategy on your hands. Only then can you succeed and secure a top position in 2020 and beyond

Musk Slashes Tesla Car Price Twice in One Week, Served With A Side of His Wacko Humour

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elon_musk

Time is witness that Elon Musk and eccentricities come along as a combo package.

Wednesday’s announcement was no different. In what is really a jab to Lucid Motors laced with his singularly puerile humour, Tesla CEO Elon Musk cut the price of the company’s flagship sedan, the Model S, for the second time within one week.

The news comes just a day after it had quietly updated the price of Model S Long Range Plus and Performance variants, cutting it by $3000 each. Musk took to Twitter to announce the latest reduction in his signature style –

The tweet was put out just hours after Lucid Motors’ announcements of its forthcoming luxury electric sedan, the Lucid Air, which starts at $77, 400.

The move is no doubt aimed squarely at Lucid, the competitor of Tesla, whose offerings’ performance falls in the same ballpark while boasting a superior 9.9-second quarter-mile time. Promising 406 miles of all-electric range, which barely edges out Model S’s 402 miles, the base model Air features a 480 horsepower power train, while the Model S Long Range Plus variant has a combined powertrain of 534 horsepower. According to the company’s claims, a longer-range variant of the Air could also go on to have a range of a whopping 517 miles!

The subplot within the announcement pot-shot is also one with Peter Rawlinson, now CEO of EV start-up Lucid Motors. The Brit, who was previously Chief Engineer at Tesla before going on his own way, certainly seems to have miffed Musk. The two have traded verbal barbs ever since Rawlinson left Tesla and Musk appears to be keeping score. Musk’s level of attention to his former employee is also an indicator that the competition in the sector is really warming up.

There is also the fact that the Model S is in a sort of moulder at Tesla. With the automaker looking to focus more on the mass-market Model 3 and Model Y, which are on the ascent, deliveries for Model S sedans have been increasingly fewer. Tesla delivered 15,200 units of both Model S and Model X last quarter — down from 17,400 during the same period last year and down from 27,660 vehicles (14,470 Model S and 13,190 Model X) back in the third quarter of 2018.

With figures which point to stagnation, the price drop that happened earlier this week may gesture towards an underlying problem with the sales volume of the Model S in particular. Perhaps, those at Tesla, Inc. have realised the difficulty in continuing an upward trend with Model S/ the designated model.

As of now, the Tesla shareholders have mooted their approval, with the company’s shares going up 3.6% on Wednesday afternoon, as reported by Reuters.

Between more companies gunning for the Model S’s market share and Tesla cannibalizing its own sales with lower-cost vehicles, it will be interesting to see what future strategy the company offers to take. With Elon Musk on the watch, you can be sure to expect more duels played out in the up and coming EV sector.

Tune here for more updates.

Youtube SEO for Business Is An Imperative Skill In The Era Of Internet

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Youtube SEO

The Internet has taken the world by storm ever since its advent. It has revolutionized many processes and industries. The Internet has had a remarkable impact on the way business is conducted as well. Traditionally, marketing and selling of products were limited to the marketing and sales teams that tried conventional garnering people’s attention. But nowadays, most of the marketing is done online, and many companies are adopting the online model of business to reach a wider audience and boost their sales.

This has increased the importance of learning content writing for business entrepreneurs. More importantly, entrepreneurs need to learn the tricks of optimizing the content for it to become searchable and visible for as many of the target audience members worldwide as possible. In this article, we discuss the myriad of ways Youtube helps entrepreneurs establish and grow their business.

Youtube: Motivational Force for Entrepreneurs

Youtube is unarguably a very powerful medium for exposure. It is recognized, used, and liked by millions of people all over the world every single day. It gives an ordinary individual power to reach out to the masses from the comfort of his/her home. This is one of the most important reasons why Youtube has become important for establishing and flourishing business.

Many entrepreneurs choose their business journey after getting attention and success from Youtube. Their viewers and subscribers encourage them to establish a proper platform where their products and services can be purchased. Therefore, the importance of learning Youtube SEO becomes obvious and easily understandable.

Youtube helps entrepreneurs in multiple ways. To begin with, entrepreneurs find a free platform for advertisement of their products and services. They can tell the viewers about their specialties and how their products and services can be purchased. So the need to pay a marketing and sales agency is obviated.

Entrepreneurs get recognition by making videos. Traditionally, people or the target audience only knows the team that interacts with them for the sales of products and services. Unlike this trend, entrepreneurs become leaders and celebrities because the public knows them and starts loving and following them on multiple social media platforms. 

The Rising Trend of Marketing Through Youtube Channels

Many content creators provide their contact numbers in the videos and the description for business purposes. So a customer who wants to buy an essay is more likely to call an English expert trainer and content creator he/she knows from Youtube rather than placing an order on a new and unknown website. Entrepreneurs benefit from Youtube channels in the following ways:

  • Earning from the monetized channels
  • Sales of products and services
  • Getting fame and acknowledgment

Business managers can easily expand the business and diversify their products and services once they get a successful Youtube channel. It is very difficult for a beginner to have a channel monetized and popular. However, it is very easy for someone who already has a successful channel. The entrepreneur can simply tell the audience about a new channel that showcases a new kind of product or service, and most subscribers and viewers of the first channel are likely to subscribe to the news channel. So the benefits of having a successful Youtube channel for a business entrepreneur are multifarious.

This imparts a need for business managers to learn Youtube SEO. Most of the learning about Youtube SEO happens through experience. Unfortunately, there are very few opportunities for business entrepreneurs to learn Youtube SEO from a proper institution. Most people learn by trying new things and experimenting with the tricks.

Learning Youtube SEO Is Imperative Now

When it comes to learning Youtube SEO, an obvious technique followed by most online entrepreneurs is watching the videos of Youtube content creators on this subject. However, this does not promise comprehensive learning because many content creators have just basic knowledge. The tips and tricks they suggest may or may not work. 

Youtube entrepreneurs try experimenting with different keywords, topics, tags, and description texts. They also try copying the tags and descriptions of the most popular videos on the subject. However, doing so may or may not make a video popular. Nevertheless, only those content creators are likely to succeed who constantly keep trying and experimenting with ideas.

This imparts a need for entrepreneurs to learn Youtube SEO properly. The right combination of titles, tags, and descriptions can bring millions of views, and they can translate into a flourished business for the content creator. Schools and colleges should train the students on SEO copywriting to create discoverable content on the Internet.

Huawei Plans To Divest Honor And Bid Adieu To Budget Smartphones

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Huawei Honor

Looks like Huawei is trying to follow the same path ByteDance has followed to keep TikTok alive.

Just like a ship at sea is forced to jettison cargo to improve its stability during a storm, Huawei’s sale of Honor elicits a similar vision.

Shenzhen-based Chinese tech major Huawei, which began by selling telecommunications gear in the late 1980s, is reportedly close to selling its Honor business and exit the budget smartphone market.

While the assets to be put up for sale have yet to be finalised, they could include Honor’s brand, R&D capabilities, and related supply chain management business.

With Honor managing to garner less than 5 billion yuan in net profit last year, Huawei is no longer keen on competing with other smartphone manufacturers in the budget smartphone segment. Huawei’s sub-brand Honor, which was launched in 2013, was a pocket-friendly option mainly targeted at value-conscious consumers. With the scraping margins in the budget phone market globally, the company wants to shift focus towards its higher-end offerings instead.

Huawei is reportedly engaged in negotiation with Digital China Group Co Ltd and other suitors to offload Honor.

The deal, if it goes through, is expected to net Huawei around 25 billion yuan ($3. 7 billion). Digital China, the main distributor for Honor phones, is currently touted to be the forerunner for bagging the deal, with prominent Chinese electronics maker TCL and another smartphone giant Xiaomi Corp are said to be in the mix.

Technical aspects aside, the US-China trade war has taken many casualties. The telecoms equipment vendor has also been beleaguered by the US’s sanctions against it. The company’s smartphone business has suffered adversely and crippled the in-house chipset division. Add to it the lack of Google support, it has become increasingly grinding for the firm to keep producing these budget phones.

While all these details do paint an arduous picture ahead for the company, several analysts are of the view that the purported sale of the Honor smartphone business would in fact be in every parties’ best interest.

Kuo Ming-chi, an analyst at TF International Securities, has said that any sale by Huawei of the Honor smartphone business would be a “win-win situation for the Honor brand, its suppliers and China’s electronics industry.

If Honor, who operated independently from parent Huawei is cast off, its purchase of components will no longer be subject to the U.S. ban on Huawei. This will no doubt help in bolstering Honor’s smartphone business along with the suppliers.

Only last year, the US government moved to prevent most of the companies in the land from conducting business with Huawei, alleging that the tech giant was ultimately answerable to the Chinese government.  In the month of May, it again announced new rules, taking aim at Huawei’s ability to procure crucial chips that it designs for 5G networking gear and smartphones. The embattled Huawei has strenuously denied claims of being a national security risk, all in vain.

The Honor brand, which primarily sells its phones online through its own site and via third-party retailers, has successfully competed with Xiaomi, Oppo, and Vivo in the market for lower-end phones in China and India.

The success of Honor helped Huawei to grow leaps and bounds in a short span of time. It did not become the world’s biggest telecom equipment vendor and No.2 smartphone maker by mere luck. It has more than lived up to its billing, surpassing Samsung for the first time in global smartphone shipments in the second quarter.

Honor has always been a major asset for Huawei, generating revenue of more than US$10 billion in the past five years. With its models being sold elsewhere in Southeast Asia and Europe, it’s safe to say that its phones are certainly a catch among the users.

While there persist fears that even after divesting, it may become embroiled in the trade war later, only time will tell whether it was a shrewd move or merely a survival tactic to navigate through the troubled waters. With a change in administration looking increasingly likely, who knows what the future might hold for Huawei. Till then, tune here for more updates.

Apple iPhone 12: Not For India And You Must Not Fall Prey To Apple’s Marketing Machine

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iPhone 12 india

The cat is out from the bag, finally! Apple iPhone 12 has launched in the most sophisticated and stylish manner with full of jargons and claims in an online event that one can expect from the world’s most valuable publicly traded tech company.

Expectations were riding high and people across the globe were thrilled with the pre-launch rumours of low price iPhone 12 and iPhone 12 Mini, alongside regular priced iPhone 12 Pro and iPhone 12 Pro Max.

Soon after the launch of iPhone 12, however, it became clear that Apple iPhone 12 variants are designed and developed keeping a few selected markets, especially China and the US, in mind only.

In nutshell, if you are one of the excited prospective buyers from developing markets, like India or Africa, turn a blind eye to iPhone 12.

iPhone 12: Missing Much Needed Upgrades

When rumours and leaks related to the low price of iPhone 12 variants started making rounds on the internet last month, many aspiring shoppers in India rejoiced with the thought of owning an iPhone. In fact, it’s also considered as a threat to Android dominance as well. Little did they know that the definition of low-price could be completely different for the world’s most valuable tech company.

Apple, Inc. (NASDAQ: AAPL) has price tagged iPhone 12 Mini and iPhone 12 in India with Rs 69,000 and Rs. 79,000, respectively. Before we dig deep, let’s have a look at the specification of Apple iPhone 12 Mini and Apple iPhone 12.

iPhone 12 MiniiPhone 12
Display5.4-inch OLED; 2,340×1,080 pixels6.1-inch OLED; 2,532×1,170 pixels
Camera12-megapixel (wide), 12-megapixel (ultra-wide)12-megapixel (wide), 12-megapixel (ultra-wide)
Front Camera12-megapixel12-megapixel
Video4K4K
ProcessorApple A14 BionicApple A14 Bionic
Storage64GB, 128GB, 256GB64GB, 128GB, 256GB
RAMUndisclosedUndisclosed
Battery2,227 mAh; Apple lists 15 hours of video playback2,775 mAh; Apple lists 15 hours of video playback
Network5G5G
Dual SIMNano-SIM and e-SIMNano-SIM and e-SIM
Fingerprint SensorNoNo
Face IDYesYes
Special FeatureMega SafeMega Safe

Apple has launched two, so-called, low-price iPhone 12 variants this year – iPhone 12 Mini and iPhone 12. The price of iPhone 12 Mini starts from Rs 69,000 while iPhone 12 is available at Rs 79,000 onward. The only major difference between the two is the screen size. Apple hasn’t officially disclosed the battery specs though, iPhone 12 sports marginally bigger battery under the hood as compared to the battery put in iPhone 12 Mini. Besides, these two, there are no major differences.

But that’s not the reason which makes the iPhone 12 a dead investment for smartphone users in India.

Most of the upgrades introduced in iPhone 12 are focused on network capabilities. Apple has indeed made few enhancements in existing features but those have either minimal or no impact on the decision-making process.

A13 Bionic Processor Is Still Stealing The Thunder

As compared to A13 Bionic processor that iPhone 11 is powered with, Apple iPhone 12 and iPhone 12 Mini are equipped with latest A14 bionic chipset. Interestingly, a year old A13 Bionic chipset is still a much faster processor than all the latest Snapdragon processors used in any Android premium smartphone. Apple’s A13 Bionic processor is powerful enough to provide the best of processing power users could expect from their smartphone for smooth processing. Hence, buying an iPhone 12 for a powerful processor doesn’t sound a convincing reason at all. iPhone 11 with A13 Bionic processor does the job superbly.

Apple 12 Camera: Stick To 12MP

Apple has once again disappointed users in the Camera section as well. The company has not upgraded its camera lens in iPhone 12 and restricts itself to Dual 12MP Camera – same as iPhone 11 is equipped with. Apple has tried to create a difference between the two with few enhancements in terms of HDR quality video section but such improvements cater to very few selective set of users.

In Photo section, the difference between images clicked from iPhone 11 and iPhone 12 could easily go unnoticed.

Apple 12 Display: The Upgrade With Side Effects

When it comes to Display, Apple made major some major changes in the iPhone 12. Unlike LCD display used in iPhone 11, Apple has launched the low price iPhone 12 that sports OLED Display. It’s indeed a significant upgrade in iPhone 12 and iPhone 12 Mini as compared to iPhone 11. It allows iPhone 12 users to have a superb quality picture and video experience with 476 ppi. But, once again, this can’t be considered as a significant upgrade that could justify the price difference between iPhone 11 and iPhone 12.

The Liquid Retina LCD Display with IPS technology offered by Apple in iPhone 11 is capable of providing life-like experiencing. Considering LCD display drains 15%-20% lesser battery compared to OLED display, and battery backup always being the point of concern for Apple users, iPhone 11 is still a better option to choose.

Apple iPhone 11 comes with 3,118 mAh battery, while the newly launched iPhone 12 Mini and iPhone 12 comes with just 2,227 mAh and 2,775 mAh, respectively. With a bigger battery and LCD Retina display, iPhone 11 lasts much longer than the newly launched and comparatively expensive iPhone 12 and iPhone 12 Mini.

Apple iPhone 12 RAM: Does it Matter?

The highly optimised RAM on iPhone has never been a concern for any iPhone user. Be it 3GB of RAM that Apple has put under the hood of iPhone 11 or 4GB of RAM iPhone 12 has, users never reported about any issue due to RAM. Just to put things in context, the latest iOS14 runs smoothly on iPhone 6S that has just 2GB of RAM.

iPhone 11iPhone 12
Display6.1-inch Liquid Retina IPS LCD; 828×1,792 pixels6.1-inch OLED; 2,532×1,170 pixels
Camera12-megapixel (wide), 12-megapixel (ultra-wide)12-megapixel (wide), 12-megapixel (ultra-wide)
Front Camera12-megapixel12-megapixel
Video4K4K
ProcessorApple A13 BionicApple A14 Bionic
Storage64GB, 128GB, 256GB64GB, 128GB, 256GB
RAMUndisclosedUndisclosed
Battery3,110 mAh2,775 mAh
Network4G5G
Dual SIMNano-SIM and e-SIMNano-SIM and e-SIM
Fingerprint SensorNoNo
Face IDYesYes
Special FeatureNoMega Safe

iPhone 12: Pay For The Upgrade You Can’t Enjoy

So far, it clear that Apple iPhone 12 or Apple iPhone 12 Mini doesn’t come with any significant upgrade compared with iPhone 11. But that doesn’t mean Apple has offered the same old wine in a new bottle.

The major and biggest attraction of iPhone 12 remains with its network capability. For the very first time, Apple has launched the iPhone model with 5G network capability.

All the variants of iPhone 12 come with 5G network technology. Nearly 25% of total launch presentation of iPhone 12 was dedicated to showcasing the biggest upgrade Apple has made with iPhone 12.

With such a presentation, it became immediately clear that Apple believes that 5G is the biggest selling point for iPhone 12 this year.

To a certain extent, Apple is correct!

Considering the availability of 5G connectivity in China, US, and some part of Europe, Apple doesn’t want to miss out on the early excitement of experiencing 5G among smartphone users. Samsung and OnePlus, the two biggest competitors of Apple in the premium smartphone segment, have already introduced a range of devices offering 5G network connectivity. Hence, it became imperative for Apple to offer 5G capabilities with iPhone 12 to stay competitive.

And, that’s where India, and other emerging markets, have become irrelevant.

The 5G rollout in India, along with many other emerging markets, is still a distant dream. Telecom operators are yet to start trials of 5G in the country. In fact, the constant straining ties between India and China are most likely to impact the trial of 5G in India. Experts believe that considering such circumstances, the public rollout of 5G in India is still two years away. The state of 5G in India could be well understood by the latest report that estimates that India will have only 18 million 5G subscribers by 2025.

With no major upgrade from iPhone 11 and no 5G availability in the country, smartphone users in India fail to find any convincing reason to buy comparatively expensive iPhone 12. Besides, Apple has given one more reason to ditch iPhone 12 for iPhone 11 – the new price of iPhone 11.

With the launch of iPhone 12, Apple has reduced the price of iPhone 11 by 20% to make it available at Rs 54,000 only. After the drop of Rs 14,000 in the price of iPhone 11, it makes no sense for smartphone users to buy significantly expensive iPhone 12 which offers mostly the same features and experience iPhone 11 users can have in Indian conditions.

Unless you are too fascinated with the craftsmanship of iPhone 12, you must make an informed decision after paying close attention to the benefits and merits you can have with iPhone 12.

What’s your view on the thought of buying iPhone 11 vs iPhone 12? Do let us know your views in the comment section below.

Business Education: The Powerful Weapon For Thriving in the Modern Society

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business education

Education plays an important role in life, as it mainly provides us with essential skills to withstand the dynamic world. Any specialization in learning, therefore, offers the most appropriate expertise for a given area in life. 

Business education, for instance, enables learners to improve their understanding of the business world and come up with better ways of ensuring that customers across the globe get the services they want at the most affordable cost. This is particularly as a result of the skills the learning process instils in students, thereby enabling them to: 

  • Attain and improve their research skills to identify business opportunities in different areas 
  • Minimize the risks when starting a business 
  • Understand the needs of different individuals and offer them lacking services with ease

Besides, a blend of business education and experience is vital for establishing successful enterprises. This education can be attained through formal or informal methods. Traditional methods are the most common ways of attaining the desired business education, and they entail joining a university or college of choice and picking your specialization course. 

However, the introduction of tech now is an ideal boost, as learners can horn their business skills from the comfort of their home. There are also multiple resources and best essay services reviews accessible online, ensuring that every business enthusiast perfectly understands the demands of the modern business. That said, here are some key benefits of business education to students and modern society. 

Business Education: Broad, New Perspectives 

When undertaking business studies, students also learn other subjects, which offers them a chance to be all-round and solve any issue affecting their enterprise. Some of the common subjects that business students learn include:

  • Mathematics 
  • Social studies
  • Science 
  • Technology 
  • Language 

This versatility enables students to create products and offer services that can easily solve the challenges of different people in society. Besides, subjects such as language equip learners with the right skills, especially when they run global businesses. 

Business Education: Essential Skills for Survival 

Starting a business now seems luxurious and a better way to succeed than seeking employment. However, statistics show that close to 50% of startup businesses in the USA fail within 5 years of establishment. 

One of the major causes of this failure is the lack of entrepreneurial skills, as many of those starting the businesses lack the essential foundation to guide them. Business students, however, have the skills to: 

  • Assess the current market and determine the risks present before starting their business
  • Research and know the best business that suits people of a given region
  • Lead well and make crucial decisions for their business 
  • Communicate well with customers and deliver goods and services that are in line with the buyers’ demands. 

The Incorporation of Tech in Business Education

Given the lasting impact that business education has on society, the recent incorporation of tech in education now means that students can easily learn business implementation ideas that suit the current and future generations’ demands. 

This means that learners now perfectly understand the essential online marketing strategies, and they use them to their favor. The idea of the produced services reaching more people means expanding the target market, which in return, results in increased sales.

Essential Skills for Future Entrepreneurs 

Students need to possess multiple skills to succeed in business. These skills are essential when making crucial business decisions and assessing the current market. The section below highlights some of those skills. 

Business Management and Leadership Skills 

As a business owner, you need to have the right leadership skills, especially if you run a big enterprise with several employers. You’ll be required to make vital decisions here and ensure the workers are ideally protected.

Good Communication and Customer Service Skills 

Understanding your customers’ needs, complaints, and offering ideal solutions for any issue that may arise is crucial in business. Always ensure that you address the problems with the weight they require, which will help you retain subsequent clients. That said, here are other skills that are equally essential when running an enterprise:

  • Time management skills
  • Computer skills 
  • Branding and networking traits 

Finally, ensure you invest enough resources to polish your entrepreneurial skills, as the abilities you have at present might fail to suit you ideally in the future. 

Final Thoughts 

Conclusively, business education is highly beneficial in modern society, as it equips learners with essential entrepreneurial skills to successfully run an enterprise. However, the world is dynamic, and every business enthusiast should polish their skills to meet the ever-changing demands. Also, business owners must invest enough resources in improving their customer services since they are vital in retaining subsequent buyers.