[D’Dialogue] Mahesh Murthy And The Art Of Entrepreneurship [Interview]

Google Inc. (NASDAQ:GOOG) has managed to beat Industry prediction on third-quarter revenue with a negligible margin as the search giant announced its Q3, 2013 earnings report on Thursday, October 17, 2013. The company reported $14.9 billion as revenue for Q3, 2013, up by 12% compared to the third quarter of 2012. The revenue attainment resulted in $2.97 billion in net income, up from $2.18 billion in same quarter of last year.

“Google had another strong quarter with $14.9 billion in revenue and great product progress,” Larry Page, Google’s CEO, said in a statement. “We are closing in on our goal of a beautiful, simple, and intuitive experience regardless of your device.”

The major highlights of Google’s earnings Q3, 2013:

$14.89 billion in revenues in Q3, 2013

Operating income increase to 23% of revenue, from 21% a year ago.

Google-owned sites contributed $9.39 billion, or 68 percent of total Google revenues, with Google Network bringing in $3.15 billion and “other” a total of $1.23 billion.

56 percent of Google revenues originated from countries other than the U.S.

Google now has cash, cash equivalents, and marketable securities totaling $56.52 billion.

Earnings Per Share of $8.75, up from $6.53 last year

Motorola Mobility Performance Disappointed

The bad part of such overwhelming performance came in the form of Motorola Mobility – a company that Google acquired in 2012 for $12.5 billion. The revenue of Motorola Mobility declined to $1.18 billion in Q3, 2013 from $1.78 billion during the same period in 2012. By contributing mere 8% to Google’s total revenue, Motorola Mobility posted loss of $248 million in Q3, 2013.

Online Publishers Must Be Worried?

The interesting fact of the complete report remained the growth in Cost-Per-Click (CPC) that has a significant impact on Google’s revenue every quarter. The number of paid clicks, though, went up by 26% over a year, decline in Cost-Per-Click (CPC) continued and it dived down by 8% compared to Q3, 2012. In last quarter, the company registered the decline of 4% in CPC. This can attract direct impact on publishers’ earnings, which is pegged to Google CPC. As CPC continues to fall, majority of online publishers could face nearly 6% – 8% in their total earnings from Google Adsense.

The low CPC indicates the growing competition in Online advertising market for Google. Emergence of multiple local advertising networks and social media – especially Facebook – has forced Google to offer its advertising inventory at reduced 8% price.

Facebook Inc. (FB) Must Be The First Choice Of Social Marketers: Generates More Than 10% of Referral Traffic To Websites [REPORT]

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October 17, 2013

Increasing website traffic is an indirect sign of growth of any online company or brand. Referral traffic is most valued as it sends interested readers and qualified potential customers to your site and helps in boosting SEO ranking. Therefore, conversion rate in referral traffic is higher than direct and search generated traffic. Social media sites play a massive role in driving referral traffic to a website and social marketers must make an intelligent move to ensure the highest ROI to their client in form of referral traffic.

According to a report released by Shareholic, based on data collected from 200,000 publishers with more than 250 Million unique monthly visitors, Pinterest out-casted rest of social media sites with 66.52% increase in generating traffic for websites over a year. However, with 10.37% share, social media titan Facebook Inc. (NASDAQ:FB) maintains its top spot by sending the maximum number of visitors to websites in September 2013. Facebook , Micro-bogging specialist Twitter and image-network Pinterest collectively accounted for 15.22% of overall referral traffic in September 2013. In last one year share of each of them in traffic referrals increased by more than 50%; Facebook grew by 58.1%, Twitter by 54.12% and Pinterest by 66.52%. Pinterest scaled up its referral traffic growth due to introduction of ”Promoted pins”, which blends in seamlessly with rest of pins and encourage users to follow the brand. The similar magic was created by “Promoted posts” and “Promoted Tweets” that resulted in growth of referral traffic share for Facebook and Twitter.

StumbleUpon And Reddit Disappointed

YouTube, 2nd largest search engine after Google Inc. (GOOG), increased its share in referral traffic by 52.86% between Sept’12-Sept’13. With increasing demand for video content, YouTube is likely to scale up its share further in driving traffic to websites. Professional network LinkedIn also registered positive growth of 34.71% in Referral traffic share. Influencers program, “LinkedIn Today” has attracted many users and thereby indirectly contributed to increase in referral growth rate.

Unlike Social networking sites, social bookmarking sites seem to loosing traction; StumbleUpon, Once a leader of referral traffic that enables users to browse interesting content, declined in its growth rate by 27.47% in last 1 year. Its recent acquisition of “5by”- a video network start-up – hasn’t helped it much to improve referral traffic growth index. However, with most of information seekers shifting towards video contents, StumbleUpon is apparently to grow in referral rates in future. The faith was no different for another social bookmarking player Reddit that too faced declination in growth rate of referral traffic by 35.16%. Although Reddit has rolled out few changes in its interface and it attracts 4.6 Billion page views, 70 million unique visitors every month, progress in Referral traffic growth rate is disappointing.

Google Plus Yet To Make A Mark In The Race,Future Trends!

Google Plus – a social media arm of Search giant, was surprisingly failed to secure a position amongts leading sources for referral traffic; People are finding it no charm in discussing and debating the same activities and topics on two networks, which is causing low-engagement and referral traffic for Google+. The very discouraging performance is also keeping brands away from Google+. In spite of its strong efforts to emphasis importance of building an audience on Google Plus platform (answers questions and creates video content via hangouts) to increase search rankings, its share in referral traffic was disappointing (under 7%).

U.S. Internet Advertising Revenues Crossed $10 Billion In Q2, 2013 [REPORT]

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October 17, 2013

Investment by companies on Internet advertising is growing at exponential rate in last couple of years. With exploding increase in number of internet users, majority of firms are relying on marketing funda of ”Advertise where your customers are” and spending greater share on Internet advertising compared to traditional marketing methods. Internet advertising revenues are spiking higher than ever, specially in the U.S, where internet advertising revenue totaled to nearly $20 Billion in Q1 and Q2 together.

Is the U.S. Internet Advertising Market Stagnating ?

According to the report by PwC on Online advertising revenues, the Internet advertising industry in the U.S is showing significant growth in range of 15 to 20% on Y-O-Y basis. Total revenue in Q2 of 2013 reached about $ 10.3 Billion, whereas in Q1 it was about $9.8 Billion, depicting on increment of 5% between 2 quarters. On a half-yearly performance comparison, Online Advertising revenue of H1 2013 was $3.04 Billion more than H1 2012. Increasing awareness of online marketing especially social media and mobile marketing has contributed largely to above increment factor. Internet advertising revenue will continue to zoom high with more number of firms using online platform to acquire customers.

If we look at growth on Q-O-Q basis, the industry recorded 4.6% increase in Q2, 2013 in comparison with the earlier quarter. The overall revenue reached to $10.26 billion in Q2, 2013 which is nearly $1.5 billion more than same quarter a year before, registering a growth of 17.6%.

If we compare Q2 revenues of last 4 years, significant increase of close to $5 Billion in internet advertising revenue took place. The overall Internet advertising budget in Q2 of 2009 was close to $5.4 Billion, which climbed up to $10.3 Billion in Q2, 2013, mainly due to various marketing initiatives opted by Social media sites like Face book and Twitter to attract advertisers and increasing user base in all the above networking sites. The CAGR (Compound Annual Growth Rate) was approximately 20% for Q2 growth rates in last one decade. Increasing global mobile users has also contributed largely towards online advertising revenues.

The report also highlighted an interesting trend that has been continuing for last few years; companies spend more on internet advertising during 2nd half of a year when compared to 1st half. About $62 Billion was invested during 2nd halves in last 4 years (2009-12) which is way higher than $54.9 Billion in 1st halves. This is mainly because of huge amount spent on advertising by online firms during special occasions such as Christmas, Thanksgiving day, which drive maximum profits to online firms and brands.

Top 10 Ad-Selling Firms Accumulate About 70% Of Total Advertising Revenue!

Top ad selling companies like Google , Facebook and few more continue to dominate by keeping 70% of overall internet advertising revenue into their favor. Ad-selling companies ranked 11-25^th position enjoy 12% of total revenue share. Companies are relying more on Internet giants such as Google, Facebook and Twitter for Internet Advertising, as majority of web users are accustomed to one of the these.

Search And Display Ads Continue To Dominate The Ad-Formats

Majority of advertisers are investing in search ads, as such ads are vital to drive consistent traffic to website by 1st page exposure on top 3 search engines ( Google, Yahoo, Bing). Search ads accounted for 43% of revenues in Q2,2013, amounting to $4.4 Billion, which signifies drop of 4% compared to previous quarter. However, display ads accounted for $3.1 Billion or 30% of total revenue, an increment by 8% compared to Q2,2012. Display ad is totally out-casting the search ad in terms of visibility and revenue. If search ads are classified under ‘pull medium’, for which user needs to search on an engine to trigger an ad, then display ads could be tagged as ‘push medium’ that requires just page views to drive an ad into the favor. In future companies are likely to invest more on display ads for better brand visibility and ROI.

Mobile revenues totaled 16% of Q2, 2013 revenue, amounting to $1.6 Billion, up by 149% compared to Q2, 2012. Increasing usage of mobile devices has resulted in such enormous growth and the revenue from mobile section will continue to zoom higher in future.Lead generation owned a significant share of 4% whereas Email revenue formed 0.4% of total revenue.

Future Trends

With increasing smart phone penetration Internet advertising revenue in the U.S. is likely to sway into mobile section, majority of firms would look for ad-medium which would fit best in small screen. Display ads will dominate over search ads as they are more effective and likely to increase website clicks. Online brands are bound to invest on social media marketing especially Facebook and Twitter as they are best when it comes to addressing the masses and improved analytic tools have helped advertisers in estimating their returns from social media sites. More number of firms are appointing teams dedicated to social media marketing as they are driving most of the revenues for online brands.

Silent by Admiral Tech

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October 17, 2013

With a unique combination of technologies from traditional crafts and sstyle Princess, the new 98 Motor Yacht is a yacht for long range which requires his presence . His main deck includes a gantry front axle and a seating area , an alternative space for entertaining docked to the rear . For sports water, there is a swim platform electrohydraulic for the launch and recovery of a jet-ski, or simply for use as a swimming or dip.

Its interior is beautifully furnished and finished to the highest standard . Panoramic windows provide light and a wonderful panoramic setting.

The large garage can accommodate a jet ski , which can be lifted using the crane flybridge . The flybridge can be specified with a hardtop with optional integrated roof opening that allows the crane to be row , freeing the aft deck space as additional furniture for freestanding.

Distinctive Lines

The Princess 60 is a vessel that provides pleasure to the helmsman whose sleek lines hide a large amount of housing. It has three cabins with ensuite bathroom, a main deck and many wide open spaces to enjoy relaxation, conversation between friends or pleasure of the walk.

The main living area is beautifully designed and decorated, bright and airy thanks to large windows wrap through which the sun penetrates freely. The layout of the U-shaped sofa, coffee table and sofa opposite was chosen to invite the convivial meetings, a separate dining area is housed elsewhere.

Two sun beds are provided in addition to the spacious deck
The aft cabin option, also with ensuite bathroom, has two berths for crew or visiting guests.
Yacht designed and built with extreme attention

On the same deck there is the fully equipped kitchen, fridge / freezer and a large dishwasher, all of which can be separated from the living room by a sliding glass partition.

Yacht Specifications Overview

Model	Azimut	Princess (above)	Princess
Year	2007	2003	2006
Engine	2 x 1360 hp	2 x 865 hp	2 x 500 hp
Cabins	3	4	2
Price	$ 4.000 / day	$ 3.800 / day	$ 3.500 / day

Yacht designed and built with extreme attention, the Princess 60 combines exceptional resistance to sea water cruising opportunities and facilities to accommodate family and friends.

Twitter In Q3 2013: Emphatic Revenue Growth By 120.8% Nullified By Record 153.8% Loss [REPORT]

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October 17, 2013

Micro-blogging site Twitter’s Q3,2013 report has revealed interesting facts and figures about its ever-growing revenue and loss rate. The user base too hasn’t increased much when compared to earlier quarters. Twitter is trying to provide a clear set notion to investors and public about its returns on long-term basis, ahead of its IPO launch.

Twitter Spikes Up In Loss Rate, Invests More On R&D And Workforce

Twitter’s never-ending R & D expenditure is lowering the profit margins for the firm from past few years. During initial filing of s-1 report, Twitter had revealed net loss in Q2, 2013 as 42 Million. This figure just soared up by 153.8% and recorded loss of 64.6 Million in Q3, 2013, which is close to the net loss in first half of 2013 (69.2 Million). If we compare data of YOY basis, the overall loss in first 3 quarters of 2013 ($133.8 Million) is almost twice the year loss in 2012 (over $70 Million).

Twitter is investing a lot on enhancement of quality workforce especially engineers. In order to boost R&D activity, retain the talent group and attract fresh talent, nearly $87.3 Million was spent in Q3, 2013 alone, which is very high compared to $111.8 Million during first half of 2013.

Twitter has over 2,300 employees as of September 2013, and spent close to $30 Million in stock offering for employees. Budget on R&D especially employee expenditure figure is expected to soar even higher in future as company is facing tough competition from other fast growing companies in hiring quality engineers ,product designers and marketing personnel. Company is offering high packages to retain/attract talented pool.

Decline In User Growth, Continues To Be Center For Elite Group Of Society

Twitter’ active user base increased by 6.13% in Q3,2013 and overall figure rested above 232 Million. Earlier in Q1, 2013 10.27% growth took place in user base and in Q2 growth rate stumbled down to 6.86%. Although the growth index in Q3 ,2013 is lower than Q2 but drop in growth rate is less significant when compared to Q2, 2013. In U.S, Twitter user base increased from 49.2 Million to 52 Million which is quite significant compared to increment of just 1.2 Million in Q2 2013 (48 Million to 49.2 million). Still Twitter team has to work hard to accelerate the churn and attract new users.

Overall Revenue Rose By 120.8%, Nearly 48 Billion Impressions Were Recorded For Tweets Hosted On ‘Outside Twitter Platform’

The main factor which is making investors restore belief in Twitter’ growth is its overall revenue which is continuously zooming high on YOY basis. In Q3, 2013 overall revenue rested at $168 Million which records a significant increase when compared to $139 Million in Q2, 2013. Majority of advertising happens through 3rd party firms which decreases the margin of profit for Twitter. It’s important for Twitter to acquaint all firms, online brands about usage of Twitter as an effective advertising tool.

Share of Mobile advertising in overall revenue share grew up to 70% which is fair increment when compared to 65% in Q2, 2013. Also the Go-Mobile era is likely to boost up mobile revenue share in future and user base will increase due to Twitter’s easy adaptability on mobile platform compared to other social media sites.

An exploding 48 Billion impressions were recorded compared to 30 billion in previous quarter for tweets which were shown outside Twitter’s own property. This implies majority of firms consider Twitter as a better tool in spreading awareness about their brands and create better user experience by displaying online Twitter gossips about their firm on their website. More than near 6 million websites have integrated with Twitter, adding value to our user experience by contributing content to Twitter’s Platform. Majority of trusted sources such as Times of India use Twitter as a platform for content distribution.Over 3 Million applications have been registered by developers to enable them to integrate with Twitter platform and leverage Twitter content to enhance and extend their applications in creative ways.

Growth Prospective For World’s Leading Micro-Blogging Site

If we talk about growth prospective in user base of Twitter, it continues to be center of attraction for Elite group of society, and average person is finding it hard to digest its wild-fire features such as Tweet, Re-tweet. People still find Twitter as blogging site for celebrity or high-class people as they would have larger audience to listen to their views. Outreach of your status/tweet is very limited when compared to Facebook and user should be artistic enough to express himself within 140 chars.

Majority of registered users are growing inactive due to its unfiltered feed/tweets feature. Sometimes users end up missing the tweet/updates from their dearest ones who may tweet very rarely. One has to dig deep down to view the tweets from certain group of friends or relatives who might occasionally tweet. This would discourage users from following large number of people.

Twitter’s dominance as mainstay in Television gossips is sort of keeping the registered users involved on the micro-blogging site.

Twitter team is stressing more on designing better interface to avoid disruption of user experience due to promoted products of Twitter (Promoted Tweets, Promoted trends, promoted accounts). Introduction of ‘Interest graph’ on Twitter has created anxiety among advertisers to invest more on ad-campaigns on leading Micro-blogging site. The Interest Graph maps, among other things, interests based on users followed and actions taken on Twitter platform, such as Tweets created and engagement with Tweets. Interest Graph produces a real-time signal of a user’s interests, enhancing the relevance of the ads Twitter can display for users and enhancing targeting capabilities of an advertisement.

Marshall's speaker has a retro feel

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October 17, 2013

He is the rockers among mobile musicians: the Marshall Hanwell , a speaker in the style of famous guitar amplifiers, which is also known by the great stages of the world.

Smart phones, MP3 players, etc. are very down to earth connected only by jacks. No Bluetooth, no docking, no frills.The plugging the supplied cable with its gold-plated connectors into a headphone jack as well as very reminiscent of connecting an electric guitar.

The speaker’s sound is rich, clean, and endowed with Marshall’s characteristic electronic crunch.

The controls are reduced to the bare minimum. Only a toggle switch for dressing and stable knobs for volume and tone – and which is sensational: Extremely clean highs, powerful bass, even if you turn right! And with its 100 watts of Hanwell is extremely loud. Since it is better to invite the neighbors equal to the party.

No frills

Stanmore , the new speaker system, the manufacturer will fit perfectly into theMarshall family one. The vinyl casing, gold trim, Mashall logo and classic Boxenbespannstoff represent the typical vintage look: The ingredients from the Stanmore already a rock’n’roll classics to make. Whether on tour or in everyday life, powerful sound and compatibility make the Stanmore into an optimal, so the manufacture.

The three typical, Marshall-style controls for volume, bass, treble and a switch to flip on and off the Stan Mores, located on the top of the unit. Through the included 3.5mm spiral cable, which has the appearance of a typical guitar cable, virtually any music source to the powered speakers can be connected.

CLASSIC MARSHALL DESIGN DETAILS

The Stanmore features a classic Marshall design, with a vintage-looking front fret, gold-coloured metal details, and that iconic script logo. So it will never look out of place amid the rest of your Marshall collection.

Can be beyond even via Bluetooth with aptX technology or the two other connections ( RCA input / optical input ) connect directly to their sources.Thanks to the high quality components Stanmore intended to provide a detailed sound across the entire frequency range without sacrificing quality. The sound is punchy, without losing detail, and very clear and powerful to penetrate the entire spectrum from Stanmore.

NASSCOM Product Conclave 2013: Make Yourself Recession Proof !!

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Aarzu Khan

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October 17, 2013

When Recession hits (and you never know until it does), lot of laid off professionals scurry to make lives stable again. And as seen, the obvious alternatives to panicking are either of these:

Learn new skills and change your profiles,

Shift abroad and seek fresh opportunities,

Start your own venture.

And the NASSCOM Product Conclave 2013 helps you prepare for all these. Let’s see how.

Learn and Grow:

All businesses need to justify one goal; always; their Return On Investment. While in most cases, the product guys are key to every successful project, unless they adapt to the mind-set of the consumer/client, it’s hard to sell the built advantage. The “Sales for Engineers” session focuses on guiding the geeks to start wearing the hat of a salesman and help better the process to achieve the ROI expected. And then you become an asset and life would be much easier.

Fly Abroad:

When the thought of moving to a rather safe destination seeps in, it’s best to know which industries are doing good in which geography and where there the stakes are higher. While the “Global Investment Trends” session would give a deep understanding on where there is money to make, the “Why Smart People Get Stuck” session is the comprehensive cheat-sheet to making your growth easy. And for those who are already pursuing analytics, the “Big Opportunities in Big Data” session will be your life saver.

Be Your Boss:

As we all know, NASSCOM has been encouraging entrepreneurs through various initiatives like 10,000 Startups, the recently launched co-working space Startup Warehouse in partnership with the Karnataka Government and their past nine NASSCOM Product Conclaves. Every time, they have brought in the best of the breed to talk about how they tricked the challenges and made it big. This year too, there is quite some focus on making the process of starting your own business a lot less complicated. Starting with “A Pre-nup for your startup: The Founder’s agreement” to keep the probable scrambles between co-owners at bay, to “Winning Pitches for Accelerator Programs” for those who understand the importance of hand-holding and mentoring to succeed, the sessions at the NASSCOM Product Conclave 2013 are packed with just what you need.

Grab The Bonus:

The networking sessions, the mock pitching sessions, the presence of international investors who would give you a comparative analysis on your idea’s scope in various geographies, the insights into various ways you can manage your project and help the consumer/client execute a hassle-free payment and some fun trivia about the global startup scenario, are all advantages that come along. And the icing on the cake is even more interesting. The Truth or Dare you could play with the seasoned entrepreneurs, where you get to unravel their well-kept secrets and if they fail to convince you, you get to make them dance to your tunes. Ain’t that an awesome package!?

Rush to Register and punch the Recession in it’s face !!!

Mobile Devices Most Favorite Among Gamers With 30% YoY Growth [REPORT]

By

Aarzu Khan

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October 16, 2013

The global Gaming Industry is going through radical changes, primarily driven by consumers. The explosive adoption of Smartphone and Tablets and new emerging markets in developing countries have pushed the number of players, social casinos and online gambling websites. According to SuperData Research the estimated value of social casino sector across all platforms remains $1.7 billion in 2013, driven by 173 million players worldwide. The industry will record nearly 50% growth in next 2 years, consequently, the projected value of social casino sector will touch $2.5 billion by 2015.

The global online gaming market is largely dominated by ASIA-PACIFIC and North America, enjoying 34% of total market share each. Europe, Middle East and Africa combined take 28% of total market. Social Casino and Online Gambling market has helped the industry to grow by leaps and bounds in last few years. European companies are trying to attract more number of players by offering various Promo Codes and Bonus points, likes of William Hill bonus. Infact, developers’ rapid adoption of mobile devices has allowed companies to reach higher number of players on any platform, with innovative and unique games.

Social Casino and Online Gambling operators focus on the uniqueness of their product, with a heavy emphasis on technological development; Chief technology officers of such operators are often founders or board-level executives. This helps the operators to focus more on high-level metrics such as return on investment and revenues, whereas social casino businesses use in-depth analysis, looking at players’ behavior patterns, in order to determine how best to improve the user experience of their games.

However, this is resulting in crowded online social casino industry and operators have started focusing on mobile devices being lucrative channels to generate more revenue. Apple’s iPhone and iPad have emerged as key devices, generating highest revenue for operators compare to other smart phones and Tablet devices.

As a future road map there are five key trends that are shaping and defining the future if Social Casio market; More number of devices, Free games, Services, Business Model balancing act and Global market place. Eventually, the future is heavily dependent on whether there is likely to be any form of regulation introduced. It remains very unlikely that it will be considered to be a sub-section of real-money gambling.

Rush Trailer Everyone's Driven by Something

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October 16, 2013

Two-time Oscar winner Ron Howard takes the daunting task of covering the nearly decade-long rival between British Formula 1 racer James Hunt (Chris Hemsworth) and Austria’s Niki Lauda’s (Daniel Brühl) race to become world champions. From tracks in Italy to Japan, press rooms to extravagant parties, Hunt and Lauda risked death, fortune and fame in the 1970s and became international sensations in the process. With an undeniably effective immediacy, “Rush” is a solid, but rather cold, biopic about two equally detached personalities.

Rush has flown under the radar, delivering a visually exciting first preview seemingly out of nowhere.

Composer Hans Zimmer expectedly delivers a rousing singular theme that plays double-duty with solo cello highlighting the insular determination of both drivers before chug-a-lugging into full-on pounding race mode competing with squealing tires and booming PA announcements.

“Rush” is not the epic drama is could have been, but it is certainly watchable and mostly enjoyable, but like an impeccably crafted Formula 1 race car, is fast, glistening with style but ultimately just a cold piece of polished metal.

The Lamborghini Aventador Roadster

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October 16, 2013

The Lamborghini Aventador LP 700-4 defines the sport auto Supertest towards an extrovert appearance and delivers what it promises optical.The sporting facilities are at its best, as it would naturally.

It’s like always and not everywhere the large, lofty promises, which gives a relationship maintenance and substance. It is the small, endearing details that make up the key to lasting success.

But even if you’re Batman himself, you’ll have a hard time getting your hands on one of these mean machines.

And yet there are so lovable alien form like this, which will make your day – and far on this side of each border region. To awaken the bull named 700-4 Lamborghini Aventador LP from St. Agatha to life, the driver is initially stopped to open a small red flap on the center tunnel.

lamborghini-aventador2 — Convinced sculpture of extreme dynamics

But quite as explosive and difficult to follow the following on the press of a button dramaturgy is then but fortunately not represent the red fuse cover is just a metaphor – not an obstacle.

700 hp and top-class racing technology

This does not mean that the new, re-named after a brave Spanish bull from the Spanish Corrida Lamborghini would not do justice to his job on the whole. But let’s be honest: It will not be easy in everyday life, even beginning to discover the 700 hp driven and experienced made of exceptionally high caliber racing technology sports talents. Thus love but could cool quickly if not for anything else, which can fuel the passion in less exciting times.

Whether the investment – in this case just under 330,000 euros – can be recorded as a worthwhile contribution to improving the quality of life, thus also depends on Lamborghini Aventador LP 700-4 from factors other than the ability to retrieve shoulder to shoulder with him the state of maximum efficiency . Including those in this Lambo is reached only at 350 km / h.

Everything has its price

When looking into the technology and equipped with all the luxury features pulpit of the Lamborghini Aventador LP 700-4, to be thermodynamically and aerodynamically necessary accessory around it and on the Aggregate collection, the Lamborghini Aventador LP 700-4 to achieve its ambitious required goals, one comes to the conclusion that the extra kilos are not entirely in vain incurred.

The Spectacular Simplicity of Gravity

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October 15, 2013

Despite some rough patches in the script, Alfonso Cuaron’s film is a visual wonder. This movie rips a ground from under our feet, in “Gravity” shine George Clooney and Sandra Bullock as astronauts mainly fighting for survival in space. A simple story is captivating with magnificent pictures, 3-D sound effects for new and classic movie.

Early in the film, when Matt asks Ryan what she likes best about their space walk, she replies, “the silence.” The Cuarons would have been wise to supply a bit more of it.

When was it last at the end of the credits so quiet in the cinema? Only the breathing sounds of the side people are heard, then breaks from somewhere a soft “wow” the spell. It is as if the audience has to make sure only gently 90 minutes from the brilliant “Gravity“, to be truly arrived on the ground.

gravity-movie-sandra — Sandra Bullock in ‘Gravity’

No sooner is the fatal message arrived, hurtling approach a huge swarm and debris hitting the shuttle. Stone and Kowalsky, connected by a lifeline to survive the collision and find themselves floating in space again.

The uncertainty of the universe

But this cold, clear moment where everything speaks of self-sacrifice, giving way to rote acquired automatisms, courageous ignorance about probabilities and defiant pragmatism: They like the last two people up here to be, but in leaving their train passing ruins of the civil space waiting might yet a return flight ticket.

Against time and any chance to go to Stone and Kowalsky on their very own Space Odyssey. A laborious and dangerous progress that holds Cuarón in beguiling, extremely long takes. In them catch the captivating beauty and existential horror of the cosmos, are not considered in the underground certainties.

Bowers & Wilkins Speakers

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October 15, 2013

Few simple powered speakers for the PC has been around for a tenner.You do not have to spend much more to give his ears to hear something. But who wants to treat his ears something, you have something to fall deeper into their pockets: From about 80 Euros you get even speaker structure, the “sound of something” that produce audible bass and which still makes listening to music for several hours of fun.

But what gets who spends a multiple thereof, are PC speaker is on the desk, which cost 400, 500 or even 800 euros? You pay all the money only an expensive name and chic design? Or is the difference really audible?

Even turned up they still sound clear and round, without distorting the complex construction pays off.

Since the first would be the Bose Computer Music Monitor, which acts initially tiny. Ridiculous 12.5 centimeters, each of the two boxes high, 6.5 inches wide. That for as little speaker after all supposed to pay about 400 euros, makes me skeptical. Good sound volume needs that everyone knows. And volume have these mini things that fit loosely in my hand, so just do not. As there should arise a useful sound?

Sound in stealth mode

This is not only the unusual design, that on closer examination can not guess where under the black fabric covering the speakers are hidden.That they are there, however, is perfectly audible in operation. Powerful bass are accompanied here by crisp highs. On the treble B & W is proud anyway. The tweeter is a special construction in which a resonance tube is connected directly to the sound generator. The result should be a particularly good separation of high and low frequencies.

Not so good playing the MM-21 in the central region on the other hand, the person something sounds too washed out.

Apple iPhone 5S Review

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October 15, 2013

A paginated review video post format which includes a table specifications. This is a big week for Apple; it has two new phones hitting store shelves, and a brand new operating system that becomes available Sept. 18 for compatible devices. The new mobile operating system is a big visual change, and is likely to feel somewhat disorienting to users upgrading from iOS 6, but in most important ways, it’s not that dissimilar from what you’re used to, and many of the changes are definitely for the best.

Apple has entered the spec wars. The iPhone 5S isn’t just supposed to be “the most amazing iPhone yet.” It’s not “the thinnest and lightest iPhone ever.” No, Apple says the 5S is “the most forward-thinking iPhone yet” and “the best smartphone in the world.”

Like its predecessor, the iPhone 5s is one of the best handsets you can buy. But more importantly, it’s laying the groundwork for the smartphones of tomorrow.

Along with the A7, the 5s also includes a new separate helper chip, the M7 coprocessor. It’s designed to efficiently monitor data gathered from the phone’s accelerometer, compass, and gyroscope without bogging down the CPU and draining the device’s battery. Argus and Strava Run were among the first apps updated to take advantage of this feature.

The touch, the feel

Using Apple’s Touch ID fingerprint security system feels very much like being in a secret agent movie: you pull the phone out of your pocket, touch the ringed home button (which is now much more tactile, directing your finger to exactly the right spot), and presto — you’re in.

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Specifications Overview

Model	5s	5	5s
Thickness	0.3 inches	0.32 inches	0.4 inches
Camera	8 MP	8 MP	8 MP
Screen size	4 inches	4 inches	3.5 inches
Chipset	Apple A7	Apple A6	Apple A5
CPU	DC 1.3 GHz	DC 1.3 GHz	Dual-core 1 GHz Cortex-A9

The Up’s vibrating motor is used for two different alarm features, both of which I’ve come to love. When you’re sleeping at night, you can set your alarm, and the Up will rouse you up to 30 minutes before that time based on when you’re in lighter sleep and will wake up feeling better.

Future-proofing the smartphone

Apple’s spent more time talking about the 5S’s specs than I’ve ever seen the company do in the past, but the improvements are hard to evaluate. In benchmarks, the new A7 processor is spectacular — the top of its class in nearly every way.

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