Smartphone Market In India Recorded 167% Growth In Early 2013 [REPORT]

Must Read

3 Most Common Mistakes Social Media Marketers Are Committing In 2016

In their quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what...

Zomato Offers Unlimited Free Delivery To Match Swiggy Super

The competition between Zomato and Swiggy is bound to intensity as both the food delivery unicorns have created a...

Elon Musk Puts His Weight Behind Epic Games Against Apple!

Elon Musk and Apple has a kind of weird connect. As Elon is known to be too vocal when...

Smartphone market in India is poised to grow. And, signs are clearly visible from the mobile handsets market performance between January – April 2013.  In the said duration, 9.4 million Smartphones were sold, 6.6 million more compare to same duration a year back. The overall mobile handsets market in India grew by 11.1%, to 73.5 million, compare to same time in 2012.

Smartphone Market in India, April 2013

According to latest CMR’s June 2013 report, while Smartphone market in India is registering astounding growth, feature phone market is still strengthening with 2.4% comparative growth.

While Korean mobile device maker Samsung is still retaining its top spot in Indian Smartphone phone, Indian phone makers Micromax and Karbonn secured second and third spot. The growth of Indian mobile makers came at the cost of Nokia and Sony Corp, once mobile market leaders in India.

Advertisements

Smartphone market India 2013

Those feature phone users who migrated primarily drive this growth to entry-level Smartphones. The positive sales growth of feature phone indicates that Indian mobile phone users are quite sensitive toward price. Consequently, migration to Smartphone is also towards low-price Smartphones being manufactured by Indian mobile makers. And, most of such users are going to stick with respective makers apparently. This shows a clear sign that Smartphone market in India is only heading towards new heights.

“The featurephones market in India has matured, whereas the smartphones category is showing promising growth. This is attracting relatively new entrants such as Micromax and Karbonn to start offering smartphones, particularly for entry level users who would like to migrate to a more sophisticated mobile experience”, stated Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice

Mobile Handsets Market in India, April 2013

Though, Smartphone market in India is showing sizable growth but the market of feature phone is still improving its numbers in market. This is because overall mobile phone market in India has only scratched the surface. Indian is the second largest country in the world in terms of population only after China. However, the total mobile handsets penetration is only about 26% of total population that results in nearly 400 million unique mobile subscribers, according to Telecom Regulator Authority of India (TRAI).

While majority of new subscribers in Tier 2 and Tier 3 cities are adopting feature phones. This is due to the fact that technology infrastructure in these cities is still below than standard.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Apple iPhone 13 Will Come With The Most Demanded Feature, Finally!

What is your most important expectations from Apple iPhone 13 which is scheduled for launch next month? A better camera...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This