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Job Preferences of Indian Students: Brands Over Mastering Skills, Startups

engineering students job preferences
India is one of the rich nations to have a proactive startup environment behind the US and the UK. The country boasts its reputation on being the world's third-largest startup framework. In spite of all the promising startup scenario in the country, the fresh blood prefers brand value, remuneration and job security over investing their time and efforts to work for...

The Rising Ad Frauds In India: $1.63 Billion Went Down The Drain In 2018

ad frauds india 2018
The number of digital ad frauds in India is rising at an alarming pace.With time the amount of money being spent on advertising is growing, as so are the attempts to misrepresent advertisers through ad fraud. Reports have shown that as much as $6 billion is stolen from advertisers every year through ad frauds, and India is no exception...

Internet Users In India Exceeds Half a Billion People In 2018, 97% Use Mobile To Connect [REPORT]

india internet users 2018 2019
The number of Internet users in India has exceeded half a billion people in 2018! Fixed at a whopping 566 million, this success has been urged on by rural internet growth and usage.In consonance with a report on digital adoption and usage trends in India, compiled by Kantar IMRB's Icube 2018, the number of Internet users in India grew 18% annually....

Global Smartwatch Market 2018: Apple Facing Heat From Fitbit And Samsung

Global Smartwatch market 2018
Despite all the obstacles that Apple is facing with regards to its sale of iPhones, the one market where its dominance is undisputed is the global smartwatch market. The Apple Watch has been a hit, driving the global smartwatch market in 2018 while its competitors continue playing catch up. However, the scenario is changing with each passing year. Apple's...

Social Media Enabled Cybercriminals Generate $3.25 Billion Revenue Every Year: Report

social media cyber crimes
A study called "Social Media Platforms and the Cybercrime Economy" commissioned by virtualisation-based security firm Bromium has confirmed that social media enabled cyber crimes are generating revenue to the tune of at least $3.25 billion every year globally.Additionally, at least 20% organizations have been infected by viruses and malware spread over social networks. The report also revealed that more than...

Smart Speakers Market 2018: Apple HomePod’s Growth Stagnates

smart speakers market US 2018
Smart speakers are fast rising up the ladder with regards to consumer electronics in the United States. As the smart speakers' user base growing at a pretty healthy rate, it offers a lucrative market for a rather limited number of players that grace space. The usual suspects - Apple, Google and Amazon - do indeed control most of the...

Samsung Edges OnePlus To Conquer The India Premium Smartphone Market In 2018

India's premium smartphone market has been dominated by the three major brands - OnePlus, Samsung and Apple. With Apple's declining sales in India, it was up to OnePlus and Samsung to capture the top spot in India's premium segment of smartphones. And, according to a recent report by Counterpoint, the battle for 2018 seems to have been won by...

Most Popular Smartphones In India 2018: People Preferred Notch, Dual Camera And Flipkart

online smartphone sales india 2018
Now that 2018 has ended, it might be a good time to look at the evolution of India smartphone market last year. New trends were observed, while other trends died away. Some platforms profited from selling them, while others could not. A new report, titled "Smartphone Industry Trends", by PhoneCurry - recommendations, reviews and comparison site -  provides a detailed overview...

Top Countries By Spam Calls: A Negligible Decline Improves India Ranking

top countries by spam calls
India seems to be moving up the right tables and moving down the wrong ones recently. In the yearly Truecaller special insight report for 2018, it has been revealed that India has moved down to the second place in the international spam call standings. The report shed some light on the increasing/decreasing spam calls trends by analyzing the Truecaller data....

Has Social Media Engagement Plateaued With The Rise in Platform-Specific Consumption? [REPORT]

social media engagement
How much time do digital consumers devote to social media each day? Is the behavioural pattern of users towards specific platforms changing with time? With such questions surfacing, one needs a comprehensive view of the key trends in Social media engagement, globally!This much-needed comprehension has been substantially put forth, to a quite relative extent, in the report recently released...

Number Of Domain Names Worldwide: 342.4 Million, .Com Accounts For 40%

domain name registration
The exploded adoption of internet and smartphone has made business and individuals to rush to secure their online identity. Consequently, the number of domain name registrations worldwide has reached 342.4 million by the end of Q3 2018, clocking 3.5% YoY growth, reveals Verisign.According to the latest data released by Verisign, a global leader in domain names and internet security, an increase of...

Social Media Usage On the Rise: Good Or Bad News for Businesses?

social-media-impact-on-ecommerce
Miriam Kramer, the popular author at one of the world's most popular news websites Mashable, gave a precious piece of advice to the world this earlier this year, urging smartphone users to delete the Facebook app from their phones.Miriam pointed out that the mindless scrolling through the random updates posted by her mom's friends and the people whom she...

OTT Market In India: $5 Billion By 2023, AVOD To Drive The Growth

Indian OTT market
The over-the-top (OTT) platforms that India has had at its disposal in the recent times has been insane. Other than the usual suspects in Netflix and Amazon Prime Video, its great to see India developing its own OTT subscription service through Hotstar, VOOT, etc. But all of these points in one direction - the flourishing scenario of OTT market...

The Sales Of iPhone XS Max In China Much Higher Than The US And The Rest Of The World

iPhone XS Max sales in China and US
When Apple Inc. (NASDAQ:AAPL) first introduced iPhone XR, iPhone XS and iPhone XS Max little did anyone know that the most expensive iPhone, ever launched by the world's most valuable company, is going to be the most in demand. Many analysts believed that the sales of iPhone XS Max would largely be driven by the ultra-loyal fanboys of Apple in...

Global Smartphone Shipments Q3 2018: Huawei, Xiaomi Shine Amid Decline [REPORT]

Worldwide Smartphone Shipments
The number of smartphone users worldwide is expected to hit 3 billion mark by the end of 2018, which depicts that 39% of the global population will be owning a smartphone. It portrays a big window of opportunity for all smartphone manufacturers to strengthen their presence by penetrating the global market more deeply. Surprisingly, the global smartphone shipments have been declining with...

Worldwide Tablet Shipments Q3 2018: Amazon.com Bounces Back In Top 3 [REPORT]

worldwide tablet industry q3 2018
Global tablet shipments have gone down yet again in Q3 2018, due to the increasing demand for large screen flagship smartphones, a.k.a Phablets, such as Samsung Galaxy Note 9, Apple iPhone XS Max, OnePlus 6T, etc. Surprisingly, this is the 16th quarter in a row when the global tablet market witnessed a YoY decline in terms of shipments. According...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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