In today’s highly competitive Direct-to-Consumer (D2C) landscape, retaining customers and keeping them engaged has become an uphill task for brands in India. The rapidly shrinking attention span time has made the task even more difficult, with studies indicating they...
The Covid-19 pandemic has influenced not only consumers’ preferences but also purchasing methods. India's e-commerce industry witnessed an unprecedented surge in the number of first-time online buyers between 2020 and 2022 and this trend is likely to continue in...
The world has been going through a tough phase with massive job cuts in the IT industry. Despite ongoing recessionary concerns and layoffs making headlines, India's hiring outlook for the second quarter of 2023 remains relatively stable. According to...
Gender diversity is important in every organization. Having both women and men in a team allows the company to gain advantages from the different perspectives and approaches that come from different life experiences. Most organizations tough are still dealing...
Who says money can't buy LOVE? To find true love, smartphone users worldwide have been spending more time and money than ever before on dating apps. This trend can also be seen in the most recent report by data.ai...
In the last decade, people's dependency on mobile apps has gone all-time high. We are now living in the era of mobile apps as we can't imagine even a day without our smartphones. Sensing users' increasing reliance with each...
The demand for smartphones in India continued to decline in Q4 2022, following a 6% YoY drop in shipments in the previous quarter. The trend becomes even more concerning given the holiday season when brands offer jaw-dropping discounts on...
In the ongoing digital era, it's imposible to imagine a day without mobile. It is a must-have gadget in our pockets. Interestingly, people are spending more time and money on mobile apps than ever before. The similar trends are...
The state of internet in India has slightly improved since the launch of 5G. Currently, Reliance Jio and Bharti Airtel are the only two telecom companies offering 5G services to tier-1 and tier-2 cities. Although 5G adoption is still...
The global AR and VR market in 2022 is expected to reach US$37.5 billion, but the upcoming years will accelerate the growth by multiple folds as companies are betting big on the next wave of technological revolution.
Augmented and virtual...
