Facebook Inc. (FB) Improved Page Insights Attracts More Engagement !

Must Read

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out...

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Facebook Inc. (NASDAQ: FB) has battled out its own way in social media advertising world by continuously adding new features every other day. The online social networking titan has repeatedly proved it dominance when compared to other players and is still bringing in many additions to make package more attractive to advertisers and marketers. After collecting feedback from various Facebook page admins, certain important changes were brought about to help the brands with proper analysis of users’ engagement.

Improvised and Digestible Metrics

Facebook has brought quite a few changes in analytics platform for Pages. PTAT (People talking about this) is replaced by series of digestible elements such as Page likes, people engaged (clicks, likes, shares or comments for posts), page tags, page check-ins. These metrics are reported separately to advertisers, which helps them in better measurement of their brand visibility. Initially above version was launched on a trial basis to few Facebook page admins and after recording positive feedbacks Facebook is rolling out its new version to Page Owners.

The Virality metric is renamed as Engagement Rate and also ‘number of clicks’ is included as a part of measurement to gauge overall post quality. With motto to enhance quality of content, tools for both positive interactions (likes, shares, clicks) and negative interactions (hide post, hide all posts, report, spam, unlike page) are measured and aggregated into post-specific score card. It will help advertisers, marketers to evaluate both positive and negative metrics side by side.


New format of ads manager report includes breakdown performances by age, gender, country. This level of insight will allow account managers to maximize their ROI by analyzing the results and take necessary steps in succeeding ad-campaigns. In below graph, both positive and negative feedback on daily basis is clearly outlined.

graph of like vs share vs comments

negative feedback analysis

This would assist the admins to adopt further steps in order to enhance engagement from more consumers in stipulated amount of time. If a firm is about to launch new product and is looking for certain engagement rates prior to launch, it can invest required budget after analyzing above graph and gather number of viewers in short time.

Facebook has also incorporated further analysis reports to page admins in form of engagement rates in categories of age, gender, location and also based on individual posts.

page report gender wiseGraph 3

Above analysis will be helpful if product of firm is specific for a particular gender or age group or location. Accordingly admins can step ahead and look for its target audience.


analysis of posts


Admins can work on engaging valuable contents and posts by above analysis.

Insights about people interacting with your page

Page Insights allows admins to see both ‘’Outreach’’ and ‘’Engagement’’ of users. Earlier the metric was limited to ‘’Outreach’’ and it was not possible to measure the enthusiasm amongst users about the product.  This can help Page admins identify how content resonates with different audiences.

facebook post reach graph

In the above graph, outreach is clearly denoted on daily basis both by organic (unpaid) method and possible outreach if paid.

All APIs associated with the old Page Insights will remain available to Page owners and developers. Facebook has no immediate plans to change People Talking About This (PTAT) as a public-facing metric on Pages. PTAT is still available via the old exports and API. Feedbacks are still gathered by the Team to help advertisers and attract new brands. With above changes Facebook is trying its best to give better experience and detailed analysis to admins of brand pages so that they can focus on required areas and to avoid them from adopting different social media platform.


Please enter your comment!
Please enter your name here

Latest News

The Sudden Reappearance of Missing Jack Ma Leaves People Guessing About Many Things!

Jack Ma was preparing to publicly float Ant Group - what was billed to be the largest...

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was little to no indication Apple...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This