Varun Nayak

Due to accelerated social media adoption by internet users, many contemporaries, like Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR), in the arena are expanding their realms to different parts of the globe. In the last two to three years many social...

Social media arena is highly volatile and is fluctuating at a rapid rate day-by-day. Major networking sites like Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR) and LinkedIn Corp. (NYSE:LNKD) continue to display interesting quarter-over-quarter results in both user growth and...

Social-login trend is increasing at a galloping pace persuading a majority of brand web sites to avail login options of various networking sites. Website visitors are increasingly using social login options of Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR), Google...

With the growing social media obsession amongst internet users, marketers are increasing their social media spend to expand their brand visibility and customer base. Marketers are cleverly using innovative tactics to attract the online audience and dicing around with...

Website traffic through organic search is one of the major factors which drive online users to brand pages. Although, social media referral traffic is on exuberant rise still significant amount of marketers invest on Search Engine Optimization (SEO) as...

Almost all social media sites, including Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR), LinkedIn Corp. (NYSE:LNKD), have turned into a battle ground for brand marketers across the globe. Marketers are increasing their social media activities on various networking sites to generate...

Initiatives or changes brought in by World’s largest micro-blogging platform, Twitter Inc. (NYSE:TWTR) to attract world-wide users is bearing them fruits in baby steps. According to a report by eMarketer user base of 140-char limit micr-blogging network is likely...

World of social media advertising is innovating itself with a remarkable pace. Major giants such as Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) are continuously proving themselves by providing desirable ROIs to social marketers. Nearly 92% of social media marketers...

We had earlier analysed social login behaviour (Q3, 2013) amongst web users across the globe. If we compare the same with the latest Q4 report by Gigya, the social media titan Facebook Inc. (NASDAQ:FB) retained its top position but...

Facebook Inc. (NASDAQ:FB) upheld its title of networking giant by yet another emphatic revenue record in Q4 of 2013. According to Facebook Q4 2013 earnings report, the company reported over $2.59 billion in revenue, which is 11% more than...