Facebook Inc. (FB) Is The Most Important Platform For 54% Of Social Media Marketers In 2014

Must Read

Superstitions across different countries – An Overview

Some believe that a superstition is anything that people believe that is based on myth, magic, or irrational thoughts. They are beliefs that are steeped in lore or tradition, and it is usually difficult to pinpoint the exact origin. Here is a brief compilation of Superstitions which are prevalent across different countries.

1.5 Million Engineers Pass Out In India Every Year, Fewer Getting Hired [Trends]

Engineering colleges have been springing up like wild mushrooms in India in the last few years. Their number has...

World’s Most Popular Ad Slogans: A Brief List To Inspire With !

Advertisement plays an important role for companies as well as consumers world wide. It gives a seller an opportunity...

Almost all social media sites, including Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR), LinkedIn Corp. (NYSE:LNKD), have turned into a battle ground for brand marketers across the globe. Marketers are increasing their social media activities on various networking sites to generate leads and acquire customers. According to a ‘2014 Social media marketing industry report’ by Social media examiner, which surveyed over 2,800 marketers worldwide, nearly 92% of marketers considered social media as vital tool for their businesses, up from 86% in 2013. About 89% of marketers were keen to learn various social media tactics to achieve desirable results for their social media ad campaigns.

Facebook Was Up Voted As ‘Most Important Marketing Platform’ By 54% Of Marketers!

Nearly 54% of respondents up voted Facebook as most important marketing platform. LinkedIn was second most important platform for 17% of marketers and Twitter for 12%. In graph below we can see that Social media titan Facebook owns lion’s share of 54%, which is a significant improvement from 40% in 2013. LinkedIn, too, increased its share from 16% in 2013 to 17% this year. Interestingly, Blogging was in 4th place with only 8% of respondents voting it as important marketing platform.

important platform for marketsr May 2014

Although, analysts might have predicted doomsday for Facebook very soon, still its 10+ years of striving efforts has helped to maintain a niche for itself. The social media titan is on a dream run breaking all revenue records, mainly due to its advertising initiatives, like geo-targeting of ads, custom audience feature, ‘page reviews’ feature, mobile NewsFeed ads, ad targeting based on gender, age, browsing activity (cookies), dark posts and the news feed revamp. The social networking platform of over 1.28 billion users, accounting for 15.8% of overall time spent on internet, is bound to retain its top position for few more years.

Advertisements

LinkedIn, known as world’s largest professional networking site, gained second spot amongst marketers mainly due to its niche like-minded user base who network on platform mainly for business purposes. LinkedIn’s influencer’s group, channel content and LinkedIn Intro has helped marketers, especially the ones from B2B arena, to expand their businesses. Twitter is undoubtedly more viral and spreads news at wild-fire pace when compared to other networking sites but, its growing percentage of inactive registered users has caused greater concern amongst marketers.

Facebook: Favourite For 68% of B2C Marketers

If we breakdown the above analysis into marketers of B2C and B2B type, Facebook nearly outplayed all other networking sites with massive 68% of B2C marketers who are labelling it as their top choice for social marketing. Next in line was Twitter with 10%, followed by Blogging and LinkedIn with 6% share each.

best social media marketing network - B2C- may 2014

In B2B arena, LinkedIn proved to be dominant with 33% of marketers are favoring its usage over other networking platforms. Facebook, however, is not far behind with 31% of respondents prioritizing it as their first choice for marketing. Twitter is upheld by 16% and Blogging by 11% of respondents.

best social media marketing B2B

What Marketers Plan To Do In Future?

Social media marketing is fluctuating at lightning pace making it difficult for marketers to standardize any particular strategy to achieve desirable results. Most of the recently carried out social media marketing strategies are on trial and error basis. When respondents were asked “which online marketing strategy they would prioritize in future ?“, nearly 68% are in favor of blogging. About 67% are planning to increase their marketing activities on YouTube, 67% on Twitter, 64% on LinkedIn and 64% on Facebook.

Blogging, one of the most cost-effective and influential platform, is favored by 74% of B2B and 63% of B2C marketers. King of video content site YouTube is next in line with 67% respondents are planning to market their product through attractive video ads. Usage of Twitter increased from 64% in 2013 to 67% in 2014, attributing to the growing awareness of its  mass communication tool. Professional networking site LinkedIn too is in list of top priorities for about 64% of marketers. As expected, majority of them (in favor of LinkedIn) are from B2B segment (77%) compared to B2C (54%).

Advertisements

Top priorities of social media marketers 2014

Although, the social media giant Facebook was still considered vital by about 64% of marketers, its position moved down from second position in 2013 to fifth position in 2014. Search giant’s networking arm Google Plus was not far behind with 61% of respondents planning to increase their activity on the site. Google Plus hosts more than a billion registered users world-wide, its attractive GIF images has created significant buzz amongst marketers.

Pin board style photo sharing website, Pinterest (50%), photo sharing app Instagram (42%) and Vine (35%) are other networking sites where marketers have planned to increase their activity for rest of 2014. Marketers should plan their social media activities based on their product type and target audience. Presence and activity on various networking sites is required as trend keeps shifting from one social media platform to another.

2 COMMENTS

  1. Nice job, Varun!  I liked all of the in-depth statistics and charts you presented here to show why Facebook is still the most important platform.  As much as people think Facebook is dying off, I think it has many more years left before it gets to that point. We at http://www.ProseMedia.com have had a lot of luck with Facebook, largely because so many people have a profile, so you have a larger pool of people to target.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience...

Amazon and Flipkart Under The Lens Of Indian Authorities For Competition Squashing Activities!

The ongoing tug of war between Offline and Online retailers in India seems to be far from over. On Monday, the Competition...

Constant Internet Suspensions In India Affecting Online Transactions and Economy Adversely

In the wake of the highly controversial and prejudiced Citizenship Amendment Act and other related legal developments such as the NRC, IT...

The Current Generation Require Technology In Class To Make The Most Of Future Opportunities

Technology is the current drive for everything. It has influenced all aspects of life, including cultures. It affects the way we live,...

Reliance Jio Offers Free Calls Over WiFi: Activate It Now

Following Airtel’s launch of VoWiFi calling in December 2019, Jio has now started rolling out VoWiFi calling, as well.

UPI Scam: A Man Loses Rs. 1.01 Lakhs While Using Paytm and Google Pay

Facebook finds it itself in the middle of its first scam of the new decade and the catalyst seems to be its...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This