Varun Nayak

Social media obsession is one of the most widespread diseases amongst webs users across the globe. Nowadays, you may find people referring to each other as a Facebook Inc. (NASDAQ:FB) friend, a Twitter Inc. (NYSE:TWTR) follower or one amongst...

The whole India, and probably Pakistan too, is surprised with the breaking news of the shocking demise of Sunanda Pushkar – wife of Indian Union Minister Shahi Tharoor – who was battling with the Twitter controversy for last 3...

Lately, Facebook Inc. (NASDAQ:FB) is working hard to provide best of user experiences by implementing cleansing process of updates and introducing new features. Many a times in the process social giant was accused of copying salient features from direct/indirect...

An increasing demand for informative articles, news and blogs over a period of time has pushed several networking sites like Facebook Inc. (NASDAQ:FB) and other most visited websites by users to provide well designed informative content. People generally like...

We had discussed earlier about social ads spending across the globe, which was reported to be increasing steadily on a Q-O-Q basis in both developed as well as developing states. This is due to the increasing usage of networking...

Internet penetration rate across the globe is steadily rising day-by-day, so is the social network penetration (social media sites and messenger apps together) as users are getting acquainted with various networking sites like Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR),...

India is witnessing an exponential growth in terms of digital media usage as more people are consuming digital media and adopting latest trends in arenas like social media, mobile devices, OS preferences and a preferred web browser. India is...

As the first quarter of 2014 has kicked off, marketers from various B2C and B2B firms are busy collecting data, stats, figures and ideas to frame their marketing strategies, allot budgets and a lot more. According to a survey...

Inevitability of social media presence is now a fact that brand marketers across the globe must live with, but very few have grasped the main essence or meaning of the word social media and are managing their social media...

Creating fake profiles, increasing likes, fake followers, fake clicks, fake shares, fake reviews and fake accounts has now turned into a booming business. By 2014, more than 15% of social media reviews on various networking sites like Twitter Inc....