Varun Nayak

Brand marketers across the globe have realised the importance of various social media and online marketing techniques. But very few are able to estimate how much to invest or what are the possible returns from a particular investment, or...

The social media titan Facebook Inc. (NASDAQ:FB) has a vast reach in the developed state of U.K with over 57% of the total population adopting the site for networking. Of the total population of 63 million odd, more than...

As we had discussed earlier, social login has totally changed the ability to register or log on to a website, replacing the former lengthy sign-up process by social identity of a user. With tremendous growth in usage of networking...

February 4, 2014 marks the 10th anniversary of the U.S based social networking giant, Facebook Inc. (NASDAQ:FB) which has amazed over 1.189 billion users across the globe with its lucrative features and networking options, grabbing the attention of brand...

Demand for online video content by information seekers is rising at an explosive rate across the globe. People love browsing for information in the video format due to better understanding and a more apt description of the required information....

Social ads’ spending is on the rise across the globe with increasing usage of social networking sites by web users. In 2014, content sharing on social media sites is expected to rise to a massive 32 billion items per...

Although the social media titan Facebook Inc. (NASDAQ:FB) has started to lose numbers in developed states, it is performing exceedingly well in developing economies like India, Brazil, and other Asian, African, and European countries. The increasing internet penetration in...

San Francisco based 140 character firm, Twitter Inc. (NYSE:TWTR) has topped the social media news section in second half of 2013, with its historic IPO debut. Its growth potential was the most talked about and investors had showed confidence in it. Twitter,...

As social media adoption is on a constant rise, so is the case with adoption of social login preference over traditional methods of filling up lengthy registration forms of different websites. People are increasingly adopting various networking sites like...

The social media behemoth Facebook Inc. (NASDAQ:FB) is inching towards the completion of its landmark 10th year of successful social media journey. In the last 10 years, Facebook has managed to amass over 1.189 billion monthly active users from different...