Email Marketing : A Majority Of Promotional Mails Were Sent Between 7-9 AM On Thanksgiving Day! [Infographic]

Must Read

New RBI Guidelines Force You To Memorise All Of Your Card Details

It's time to get your brain prepped to do some much-needed homework and commit to memory the...

Bounce Layoff: Bike Rental Startup To Pivot Into New Vertical

Bike-rental startup Bounce has laid off a massive chunk of its workforce in a bid to survive...

Zomato Beefs Up Valuation Prior To IPO In Its Latest Fundraising Round!

Before heading to the stock market with an IPO, the homegrown food delivery startup Zomato beefs up...

The holiday shopping season consisting of – Thanksgiving Day, Cyber Monday and Black Friday are some of the biggest shopping days of the year. Brands roll out numerous lucrative deals and offers to attract customers. Brand advertisers have spent more than $9.4 billion on digital advertisement, this holiday shopping season, according to Wall Street PR. Advertisers are adopting various strategies ranging from email marketing, social media marketing and a whole lot more. Email marketing is at its peak during the epic shopping season, volume of marketing emails have spiked up in the last 1-2 months.

Although, social media marketing is considered 58% more effective than any other advertising mode. But the old and tried email marketing method was opted in parallel with other advertising methods, as every $1 spent on email marketing provided a returns as high as $44.25. Consumer’s shopping behavior varies on each of the shopping days, hence retail brands must devise a strategy based on shopping trends followed by them.

According to an Infographic by Exact Target, which anonymously tracked nearly 110 major online retailers, their email volume patterns during the critical Thanksgiving holiday weekend, as well as zeroing in on issues that are unique and important to Thanksgiving, Black Friday, and Cyber Monday, summarized a few key points.

  • Amongst the respondents who have sent at least one promotional email, 88% of them sent on December 2 (Cyber Monday), 57.4% of them preferred November 26, about 81.5% opted for November 29, just 3 days prior to Cyber Monday.
  • Marketers had sent the bulk of promotional emails for Thanksgiving Day between 7 am-9 am (25%-28%), a significant amount of mails were also delivered late evening at around 8 pm (7%).
  • About 68% of retailers were focused on email marketing ads, on the desktop platform for Black Friday promotions between November 27-29, while 11% opted for mobile friendly email promotions.
  • In early October, about 77% of them concentrated on the desktop-centric promotional mailing method, and about 10% relied on mobile.
  • With reference to Cyber Monday, nearly 21% of brand owners had sent out mails in response within 3 days to subscribers abandoning a shopping cart worth $100+.
  • Close to 50% of those sending a cart abandonment email, sent it within 24 hours of abandonment.
  • About 10% of those sending a cart abandonment email, sent a series of them.

holiday shopping infography


Please enter your comment!
Please enter your name here

Latest News

Reliance Aims To Launch Its Own Version Of UPI-Like Payments Network With Google And Facebook!

The mammoth tech-petroleum conglomerate Reliance aims to create its own version of UPI! According...

TikTok Coughs Up $92 Million In Fine For Harvesting User Data Of Minors!

The popular short-form video app TikTok simply can’t catch a break! Besides dealing with its botched acquisition now stuck in limbo, the...

Facebook Continues Taking A Jab At Apple With New Marketing Campaign

Even after a month of attacking and accusing Tim Cook Zuckerberg is still very much fizzle out from Apple’s major blow to...

Xiaomi Levels Up On India Manufacturing: 99% Smartphones Are Made In India

Xiaomi really is digging its heels to live up to a commitment. One of the first adopters of the...

After SMS, WhatsApp Now Becomes A Threat To Cell Calling: 1 Billion And Counting

It already buried the SMSes in the ground. Now, traditional cellular calling is next on the hit list. The number of WhatsApp...

Flipkart Quickly Learns From the Mistake Amazon Did: Setting Up A Level Playing Field For Sellers!

Unlike Amazon which allegedly implemented unethical strategies to tackles India’s FDI policy for e-commerce marketplaces, Flipkart plans to do it right!

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This