Email Marketing : A Majority Of Promotional Mails Were Sent Between 7-9 AM On Thanksgiving Day! [Infographic]

Must Read

LinkedIn Finally Rolls Out The Most Requested Feature By Users

Microsoft owned LinkedIn has recently been reported to have revamped its profile section with an amazing feature...

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest...

Google is Giving Microsoft a Taste of its Own Medicine

The latest version of the Microsoft Edge browser was launched about a month ago for Windows 10,...

The holiday shopping season consisting of – Thanksgiving Day, Cyber Monday and Black Friday are some of the biggest shopping days of the year. Brands roll out numerous lucrative deals and offers to attract customers. Brand advertisers have spent more than $9.4 billion on digital advertisement, this holiday shopping season, according to Wall Street PR. Advertisers are adopting various strategies ranging from email marketing, social media marketing and a whole lot more. Email marketing is at its peak during the epic shopping season, volume of marketing emails have spiked up in the last 1-2 months.

Although, social media marketing is considered 58% more effective than any other advertising mode. But the old and tried email marketing method was opted in parallel with other advertising methods, as every $1 spent on email marketing provided a returns as high as $44.25. Consumer’s shopping behavior varies on each of the shopping days, hence retail brands must devise a strategy based on shopping trends followed by them.

According to an Infographic by Exact Target, which anonymously tracked nearly 110 major online retailers, their email volume patterns during the critical Thanksgiving holiday weekend, as well as zeroing in on issues that are unique and important to Thanksgiving, Black Friday, and Cyber Monday, summarized a few key points.

Advertisements
  • Amongst the respondents who have sent at least one promotional email, 88% of them sent on December 2 (Cyber Monday), 57.4% of them preferred November 26, about 81.5% opted for November 29, just 3 days prior to Cyber Monday.
  • Marketers had sent the bulk of promotional emails for Thanksgiving Day between 7 am-9 am (25%-28%), a significant amount of mails were also delivered late evening at around 8 pm (7%).
  • About 68% of retailers were focused on email marketing ads, on the desktop platform for Black Friday promotions between November 27-29, while 11% opted for mobile friendly email promotions.
  • In early October, about 77% of them concentrated on the desktop-centric promotional mailing method, and about 10% relied on mobile.
  • With reference to Cyber Monday, nearly 21% of brand owners had sent out mails in response within 3 days to subscribers abandoning a shopping cart worth $100+.
  • Close to 50% of those sending a cart abandonment email, sent it within 24 hours of abandonment.
  • About 10% of those sending a cart abandonment email, sent a series of them.

holiday shopping infography

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Apple, TikTok Hiding Something That Could Be The Cause Of Concern?

Apple and TikTok have reportedly denied testifying at a congressional hearing in March concerning their ties and...

This E-Commerce Underdog Is Challenging Biggies Such As Amazon And Flipkart In India

The eCommerce market in India is flourishing like before. All thanks for exploded adoption of Internet and Smartphone. Amazon and Flipkart are...

Is Amazon Hand In Glove With Fraudulent Delivery Partners in India?

Amazon.com, Inc. (NASDAQ:AMZN) is a global tech behemoth largely driven by the growth of its eCommerce business. They have long boasted about...

Warren Buffett Acquires An iPhone, And It’s Huge Technological Upgrade For Him!

Yes, you read it right; Warren Buffett has acquired an iPhone, finally! One of the world's richest people on...

PayPal To Throw Their Hat In The Ring For UPI Payments Service In India

It was more than two years ago wherein Paypal, the global digital payments giant decided to launch its operations in India in...

Microsoft B2B Startup Program: $10 Million For 100 SaaS Based Startups In India!

A new first of its kind Microsoft B2B startup program to help SaaS-based startup is announced today. Microsoft Corporation...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This