There is no denying to the fact that mobile is driving the growth of various industries, be it e-commerce, Healthcare or Retail. With 2.4 billion smartphone users by the end of 2017 to 6.1 billion smartphone users by 2020, the influence of mobile phone in people’s decision is an all-time high. It is, once again, proven from the contribution of mobile in Black Friday and Cyber Monday sales of 2017. But this time, mobile has dominated the Black Friday and Cyber Monday sales like never before.
A recent infographic, based on curated data by Localytics, highlights the unprecedented domination of mobile on Black Friday and Cyber Monday sales. Mobile accounted for 61% of total traffic on Thanksgiving 2017. The growing influence of mobile on US users shoppers clearly indicate shoppers’ preferences, revenue from mobile sales, average spend by smartphone OS, and more much.
All and all, mobile has emerged as the key element influencing shoppers to buy more and more every year.
Here are few of the actionable insights based on the findings highlighted in the infographic, all online e-commerce players must pay attention to:
- eStore must pay more attention to Apple iPhone users. iOS users have deeper pockets than Android phone users. The average spent by iOS users on Black Friday/Cyber Monday sales 2017 has gone up by 5% to $127 as compared to just 1% increase in spent by Android users.
- Cyber Monday 2017 recorded 16.8% increase in mobile sales compared to the last year.
- With $6.59 billion sales, Cyber Monday emerged as the largest online sales day in the history of the US eCommerce. More than $1 billion more sales were recorded this day as compared to the last year’s Cyber Monday sales.
- Smartphone accounted for 24.1% of total Cyber Monday revenue, amounting $1.59 billion in 2017.
- Late evening hours, between 8 PM – 11 PM, were the busiest time on Cyber Monday in terms of online sales. Online shoppers were 4X more active during this three hours compared to the annual average.
Here is the complete infographic: