Is The Disappointing First Weekend Sales of iPhone 8 A Good Sign for iPhone X?

Must Read

Microsoft Warns Millions of Windows 10 Users, And It’s Scary!

Microsoft’s Windows 10 update worries seem to haven’t stopped even after they started to secretly offer Windows...

Facebook Falls Prey To Coronavirus: Cancels Global Marketing Summit 2020

The deadly Coronavirus outbreak seems to have now become the primary cause of the cancellation of another...

Microsoft Study Reveals Indians Have Become Less Digitally Civilised Than The Previous Years!

With the coming age of digital boom in India, more and more people have been gaining access...
Neeraj Mhttp://dazeinfo.com
I am a full-time Industry Analyst, covering mobile industry, writing about the giants and their growth performances, chasing the statistics like my dreams, and digging deep into the industry till I get a gold mine. 'Earned' my Masters in BioTech quite recently and giving wings to my thoughts without drinking RedBull.

When Apple Inc. (NASDAQ:AAPL) first introduced iPhone 8 and iPhone 8 Plus on September 12, not many were too optimistic about the record-breaking sales of iPhone 8 and iPhone 8 Plus. Blame the missing innovation or absence of camera and battery upgrades people were expecting, people didn’t look too excited about iPhone 8 series. Now, after the first weekend sales of iPhone 8, it has become clear that Apple has missed the shot, at least with iPhone 8 and iPhone 8 Plus.

According to the latest data released by Localytics, during the first weekend sales, the iPhone 8 series devices have managed to grab just 0.7% of the iPhone market. Interestingly, people are finding more value in iPhone 8 Plus which accounted for 0.4% share compared to just 0.3% share by iPhone 8.

This is the lowest market share iPhone series has grabbed ever after the first weekend sales. Last year, Apple had launched iPhone 7 and iPhone Plus and after the first weekend sales the adoption rate of both the devices, together, reached 1.2%.

Advertisements

The slow adoption of iPhone 8 and iPhone 8 Plus during the first weekend clearly indicates the disappointing first weekend sales of iPhone 8 series, since 2014, when Apple started launching two devices together. It is the first time in the history of Apple when the adoption of the new iPhone has plunged below 1% of iPhone market.

sales of iPhone 8 after the first weekend

The not-so-encouraging market response to iPhone 8 series and iPhone X has a direct impact on the company’s market valuation. Since the day of iPhone 8, iPhone 8 Plus and iPhone X launched, the stock of Apple has tumbled down to US$150/share from $160 on September 12, 2017.

Disappointing First Weekend Sales of iPhone 8 Series: A Good Sign for iPhone X?

It’s too early to tag iPhone X with either of words ‘Hit‘ or ‘Miss‘ as the sales of iPhone X will kick off not before November 3. However, after the first weekend sales of iPhone 8 series devices, many believe that a sizable number of prospective buyers are holding themselves back waiting for iPhone X.

It’s no secret that growth in iPhone sales every year is primarily driven by existing iPhone users. The number of iPhone users who upgrade to the new iPhone every year is quite sizable compared to the ones who jump off Android ship. It is also interesting to learn that 92% iPhone users are expected to stick with iPhone while upgrading.

China and the US are the biggest markets for iPhone. While 45% of existing iPhone users in the US has no plans to go for an upgrade this year, little over one-fourth of iPhone users have shown their interest in upgrading to iPhone X, which was dubbed as iPhone 8 in the report.

Advertisements

But, not everything is going in the favour of iPhone X.

In the wake of encouraging response received by Samsung Galaxy S8+ and Galaxy Note 8, analysts are sceptical about the success of iPhone X. They are disappointed by the unnecessary hype created for the iPhone 8 series and iPhone X.

Besides, the strong sales of iPhone 7 in the last few quarters have also been a matter of concern for Apple. It’s quite unlikely that iPhone users who have upgraded quite recently will invest again in buying either iPhone 8 or iPhone X.

The lukewarm response received by iPhone 8 series indicates that users are either not ready to upgrade at all this year or are waiting for the iPhone X. It would be, however, interesting to see how many would actually go for iPhone X considering the exorbitant price of iPhone X. In either case, Apple may have a tough time in replicating the success of iPhones launched in the last few years.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

LinkedIn Finally Rolls Out The Most Requested Feature By Users

Microsoft owned LinkedIn has recently been reported to have revamped its profile section with an amazing feature...

Google is Giving Microsoft a Taste of its Own Medicine

The latest version of the Microsoft Edge browser was launched about a month ago for Windows 10, Windows 8, Windows 8.1, and...

PhonePe Is Betting Big On The New Facility To Woo Smartphone Users And Merchants

The popular digital payments app PhonePe has recently been reported to launch a feature which is bound to solve their user’s cash...

Microsoft, Xbox, and One Small Mistake: Loss of $1 Billion

Microsoft Corporation (NASDAQ:MSFT) needs no introduction as it is one of the oldest players in tech space and dominated the industry undisputedly...

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest online social media network having...

Essential Email Marketing Features for eStore Owners That Generate Guaranteed ROI

Email marketing is essential and is a significant part of current digital strategies. Email marketing reigns supreme when you need to enhance...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This