Is The Disappointing First Weekend Sales of iPhone 8 A Good Sign for iPhone X?

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take...

When Apple Inc. (NASDAQ:AAPL) first introduced iPhone 8 and iPhone 8 Plus on September 12, not many were too optimistic about the record-breaking sales of iPhone 8 and iPhone 8 Plus. Blame the missing innovation or absence of camera and battery upgrades people were expecting, people didn’t look too excited about iPhone 8 series. Now, after the first weekend sales of iPhone 8, it has become clear that Apple has missed the shot, at least with iPhone 8 and iPhone 8 Plus.

According to the latest data released by Localytics, during the first weekend sales, the iPhone 8 series devices have managed to grab just 0.7% of the iPhone market. Interestingly, people are finding more value in iPhone 8 Plus which accounted for 0.4% share compared to just 0.3% share by iPhone 8.

This is the lowest market share iPhone series has grabbed ever after the first weekend sales. Last year, Apple had launched iPhone 7 and iPhone Plus and after the first weekend sales the adoption rate of both the devices, together, reached 1.2%.

Advertisements

The slow adoption of iPhone 8 and iPhone 8 Plus during the first weekend clearly indicates the disappointing first weekend sales of iPhone 8 series, since 2014, when Apple started launching two devices together. It is the first time in the history of Apple when the adoption of the new iPhone has plunged below 1% of iPhone market.

sales of iPhone 8 after the first weekend

The not-so-encouraging market response to iPhone 8 series and iPhone X has a direct impact on the company’s market valuation. Since the day of iPhone 8, iPhone 8 Plus and iPhone X launched, the stock of Apple has tumbled down to US$150/share from $160 on September 12, 2017.

Disappointing First Weekend Sales of iPhone 8 Series: A Good Sign for iPhone X?

It’s too early to tag iPhone X with either of words ‘Hit‘ or ‘Miss‘ as the sales of iPhone X will kick off not before November 3. However, after the first weekend sales of iPhone 8 series devices, many believe that a sizable number of prospective buyers are holding themselves back waiting for iPhone X.

It’s no secret that growth in iPhone sales every year is primarily driven by existing iPhone users. The number of iPhone users who upgrade to the new iPhone every year is quite sizable compared to the ones who jump off Android ship. It is also interesting to learn that 92% iPhone users are expected to stick with iPhone while upgrading.

China and the US are the biggest markets for iPhone. While 45% of existing iPhone users in the US has no plans to go for an upgrade this year, little over one-fourth of iPhone users have shown their interest in upgrading to iPhone X, which was dubbed as iPhone 8 in the report.

Advertisements

But, not everything is going in the favour of iPhone X.

In the wake of encouraging response received by Samsung Galaxy S8+ and Galaxy Note 8, analysts are sceptical about the success of iPhone X. They are disappointed by the unnecessary hype created for the iPhone 8 series and iPhone X.

Besides, the strong sales of iPhone 7 in the last few quarters have also been a matter of concern for Apple. It’s quite unlikely that iPhone users who have upgraded quite recently will invest again in buying either iPhone 8 or iPhone X.

The lukewarm response received by iPhone 8 series indicates that users are either not ready to upgrade at all this year or are waiting for the iPhone X. It would be, however, interesting to see how many would actually go for iPhone X considering the exorbitant price of iPhone X. In either case, Apple may have a tough time in replicating the success of iPhones launched in the last few years.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Huawei All Set To Bid Adieu To Smartphone Market?

The effects of the US ban on Huawei, along with a few other Chinese companies, have started...

Tata Group To Acquire 50% Stake In BigBasket: A Winning Edge Against JioMart?

The Tata Group has apparently found its winning edge against Ambani's JioMart and might add this newfound opportunity to their shopping list...

Amazon Locks Head With The Music Industry: Twitch Letting Streamers Use Unlicensed Music!

The global e-commerce giant Amazon.com, Inc. (NASDAQ:AMZN) has upset the biggies of the music industry as one of its acquisitions have been...

Mobile Internet Speed In India: From Bad To Worse [REPORT]

Languishing. And la…g…g…i…n…g. The sorry state of the desi internet in India. In a rather sad turn of events,...

Google Boots Out 3 Immensely Popular Android Apps from Play Store: Questions About Content Policing Resurface

With such a flourishing wilderness of Android apps on the Google Play Store, there is every likelihood of encountering something seemingly innocuous...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited rallied on the stock market....

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This