localytics

The Unprecedented Domination of Mobile Sales On Black Friday And Cyber Monday 2017

There is no denying to the fact that mobile is driving the growth of various industries, be it e-commerce, Healthcare or Retail. With 2.4 billion smartphone users by the end of 2017 to 6.1 billion smartphone users by 2020,...

Is The Disappointing First Weekend Sales of iPhone 8 A Good Sign for iPhone X?

When Apple Inc. (NASDAQ:AAPL) first introduced iPhone 8 and iPhone 8 Plus on September 12, not many were too optimistic about the record-breaking sales of iPhone 8 and iPhone 8 Plus. Blame the missing innovation or absence of camera...

1 Out of 4 Users Abandon a Mobile App Just After One Use, In-App Messages Increase Retention [REPORT]

Ever since the advent of the smartphone and an app based software ecosystem, download numbers have been the primary metric to measure success. However, this circumstance has seen a drastic change over the past few years. With the unceasing...

Mobile App Retention Challenge: 75% Users Uninstall An App Within 90 Days [REPORT]

The global smartphone market has shown signs of slowing down the rapid growth rate that it had exhibited worldwide in the past decade, albeit the adoption of mobile apps is increasing. This ushers in a new era of smartphones where...

App Engagement Highest On 5-Inch Devices: Are Apple iPhones Compromising The Experience ? [REPORT]

If we consider the physical shape of phones, they have since their inception, to this date, followed a bell curve. From the decidedly gigantic antennae toting Nokia 5110, to today's Note series of phablets, much has changed yet the size...

Who Wins The Battle: Facebook On Numbers But Twitter On Active Users [Study]

Competition between social media giants Facebook and Twitter has been an interesting trend to monitor. Both try to supersede each other by either launching new features or by awards. Few weeks back, Facebook introduced few new features – “Subscribe...

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Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...
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COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...