localytics

The Unprecedented Domination of Mobile Sales On Black Friday And Cyber Monday 2017

There is no denying to the fact that mobile is driving the growth of various industries, be it e-commerce, Healthcare or Retail. With 2.4 billion smartphone users by the end of 2017 to 6.1 billion smartphone users by 2020,...

Is The Disappointing First Weekend Sales of iPhone 8 A Good Sign for iPhone X?

When Apple Inc. (NASDAQ:AAPL) first introduced iPhone 8 and iPhone 8 Plus on September 12, not many were too optimistic about the record-breaking sales of iPhone 8 and iPhone 8 Plus. Blame the missing innovation or absence of camera...

1 Out of 4 Users Abandon a Mobile App Just After One Use, In-App Messages Increase Retention [REPORT]

Ever since the advent of the smartphone and an app based software ecosystem, download numbers have been the primary metric to measure success. However, this circumstance has seen a drastic change over the past few years. With the unceasing...

Mobile App Retention Challenge: 75% Users Uninstall An App Within 90 Days [REPORT]

The global smartphone market has shown signs of slowing down the rapid growth rate that it had exhibited worldwide in the past decade, albeit the adoption of mobile apps is increasing. This ushers in a new era of smartphones where...

App Engagement Highest On 5-Inch Devices: Are Apple iPhones Compromising The Experience ? [REPORT]

If we consider the physical shape of phones, they have since their inception, to this date, followed a bell curve. From the decidedly gigantic antennae toting Nokia 5110, to today's Note series of phablets, much has changed yet the size...

Who Wins The Battle: Facebook On Numbers But Twitter On Active Users [Study]

Competition between social media giants Facebook and Twitter has been an interesting trend to monitor. Both try to supersede each other by either launching new features or by awards. Few weeks back, Facebook introduced few new features – “Subscribe...
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Google Boots Out 3 Immensely Popular Android Apps from Play Store: Questions About Content Policing Resurface

With such a flourishing wilderness of Android apps on the Google Play Store, there is every likelihood...
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Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited rallied on the stock market....

Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched interesting, new features to further...

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's not always possible. Or is...

Flipkart, Amazon Hurtle To Secure Their Slice in Aditya Birla Fashion

The battle conch for the festive season has already been blown. Now in a bid to take control of a new frontier,...