localytics

The Unprecedented Domination of Mobile Sales On Black Friday And Cyber Monday 2017

There is no denying to the fact that mobile is driving the growth of various industries, be it e-commerce, Healthcare or Retail. With 2.4 billion smartphone users by the end of 2017 to 6.1 billion smartphone users by 2020,...

Is The Disappointing First Weekend Sales of iPhone 8 A Good Sign for iPhone X?

When Apple Inc. (NASDAQ:AAPL) first introduced iPhone 8 and iPhone 8 Plus on September 12, not many were too optimistic about the record-breaking sales of iPhone 8 and iPhone 8 Plus. Blame the missing innovation or absence of camera...

1 Out of 4 Users Abandon a Mobile App Just After One Use, In-App Messages Increase Retention [REPORT]

Ever since the advent of the smartphone and an app based software ecosystem, download numbers have been the primary metric to measure success. However, this circumstance has seen a drastic change over the past few years. With the unceasing...

Mobile App Retention Challenge: 75% Users Uninstall An App Within 90 Days [REPORT]

The global smartphone market has shown signs of slowing down the rapid growth rate that it had exhibited worldwide in the past decade, albeit the adoption of mobile apps is increasing. This ushers in a new era of smartphones where...

App Engagement Highest On 5-Inch Devices: Are Apple iPhones Compromising The Experience ? [REPORT]

If we consider the physical shape of phones, they have since their inception, to this date, followed a bell curve. From the decidedly gigantic antennae toting Nokia 5110, to today's Note series of phablets, much has changed yet the size...

Who Wins The Battle: Facebook On Numbers But Twitter On Active Users [Study]

Competition between social media giants Facebook and Twitter has been an interesting trend to monitor. Both try to supersede each other by either launching new features or by awards. Few weeks back, Facebook introduced few new features – “Subscribe...
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Latest News

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons....
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PAN-Aadhaar link: 32.71 Crore Indians Can Now Reap the Benefits

The agenda to link every citizen's Aadhaar card with their PAN card has been on the Indian Government's radar ever since 2017....

When A City Had To Pay Ransom To Cyber Criminals!

While the rapid advancement in technology surely did gift us with newer and more powerful devices, be it smartphones or iPads, it...

Can Twitter’s New Feature Really Make You Feel Safe?

Twitter has been on what seems like a campaign to make the site a place for more meaningful conversations among users. Ever...

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to come into effect 45 days...