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The Unprecedented Domination of Mobile Sales On Black Friday And Cyber Monday 2017

cyber monday 2017
There is no denying to the fact that mobile is driving the growth of various industries, be it e-commerce, Healthcare or Retail. With 2.4 billion smartphone users by the end of 2017 to 6.1 billion smartphone users by 2020, the influence of mobile phone in people's decision is an all-time high. It is, once again, proven from the contribution...

Is The Disappointing First Weekend Sales of iPhone 8 A Good Sign for iPhone X?

first weekend sales of iPhone 8
When Apple Inc. (NASDAQ:AAPL) first introduced iPhone 8 and iPhone 8 Plus on September 12, not many were too optimistic about the record-breaking sales of iPhone 8 and iPhone 8 Plus. Blame the missing innovation or absence of camera and battery upgrades people were expecting, people didn't look too excited about iPhone 8 series. Now, after the first weekend...

1 Out of 4 Users Abandon a Mobile App Just After One Use, In-App Messages Increase Retention [REPORT]

mobile app abandonment vs retention 2017
Ever since the advent of the smartphone and an app based software ecosystem, download numbers have been the primary metric to measure success. However, this circumstance has seen a drastic change over the past few years. With the unceasing evolution of the smartphone and app industry, the strategies for success have changed, along with the metrics to measure it.Now,...

Mobile App Retention Challenge: 75% Users Uninstall An App Within 90 Days [REPORT]

mobile app retention and churn rate 2016
The global smartphone market has shown signs of slowing down the rapid growth rate that it had exhibited worldwide in the past decade, albeit the adoption of mobile apps is increasing. This ushers in a new era of smartphones where brands are no longer worried about who gets more of the market share. Instead, everyone is concentrating on retaining their...

App Engagement Highest On 5-Inch Devices: Are Apple iPhones Compromising The Experience ? [REPORT]

mobile app engagement by devices 2016
If we consider the physical shape of phones, they have since their inception, to this date, followed a bell curve. From the decidedly gigantic antennae toting Nokia 5110, to today's Note series of phablets, much has changed yet the size seems to have come full circle. While in the days of old the large size was due to technical constraints,...

Who Wins The Battle: Facebook On Numbers But Twitter On Active Users [Study]

Competition between social media giants Facebook and Twitter has been an interesting trend to monitor. Both try to supersede each other by either launching new features or by awards. Few weeks back, Facebook introduced few new features – “Subscribe Button”, "People Talking About", “Smart Friend List” as well as “Advanced News Feed”. Where as Twitter came up with – “Five Languages...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...