Facebook Reveals How Emerging Tech Is Influencing Users Action

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Aarzu Khan
A full-time data scientists and a part-time industry analyst; still learning power of effective presentation and firm believer of the thought "Numbers are always magical". Love to be in the network of people who 'know' how to respect their time and keep others engaged in meaningful activities.

In the era of internet and smartphone, people like to stay connect & engage with as many people as possible, but with the least investment of their time. Emerging technologies and improved network infrastructure are playing a vital role in the fast changing behaviour of the internet users. The recent report released by Facebook highlights the influence of changed scenario on users’ action.

Facebook Inc. (NASDAQ:FB) has identified four tech-driven shift that will completely change the way we connect, come together and build community. These findings are a part of its “Shift for 2020” series, which identifies the key drivers to the communication in the next few years.

According to Facebook, those four key shifts are:

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  • The exploded consumption of mobile video
  • The growing popularity of live videos
  • Effect of AR and VR on content consumption
  • Growing adoption of virtual assistant

Facebook has revealed some interesting facts which unleash few important actionable insights for content publishers. The report highlights that users on mobile spend 1.7 seconds looking at a piece of content. Though the time is lesser than 2.5 seconds people spend on Desktop, it allows people to consume more content on mobile. People don’t need to spend more than 0.25 seconds on any piece of content to recall.

The exploded growth of video content consumption is driven by smartphone as people 1.5x more likely to watch videos on a smartphone than PC.

The rising popularity of Live Video on Facebook is another example of how users are actively pursuing online video content. Besides, users are more comfortable with live broadcast than ever before, thanks to smartphones. Nowadays, 1 in 5 videos on Facebook is broadcasted live. The daily watch time of live broadcast has gone up 4X over the course of a year.

Few days before we analysed the market of VR to understand if it holds a sizable opportunity for the future or it’s just a passing fad. Though the VR market didn’t receive an encouraging response in 2016, the market looks promising in the next few years. The same trend is clearly highlighted by Facebook as well. 68% of people from South Korea, Nigeria, the UK and US, who participated in the survey, see VR as an important gadget for their daily life. People find it extremely useful for attending events and shopping.

The below infographic from Facebook highlights all the important findings and data. However, you can access the complete report from here.

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Facebook future trends on content consumption

 

 

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