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the-definitive-guide-to-mastering-the-art-and-science-of-email-marketing

The Secret Sauce Of A Successful Email Campaign: Personalisation with Dynamic Content

“Email is not going to disappear. Possibly ever. Until the robots kill us all.” - Paul Buchheit, creator and lead developer of Gmail.Email marketing...
email-marketing-apple-iOS

Email Marketing Campaigns Targeting iPhone Will Have Radical Impact from The New Changes in...

The increasing impact of mobile in email is a sign that email marketing strategies need to be revisited. In our previous analysis, we explained...

Email Marketing : A Majority Of Promotional Mails Were Sent Between 7-9 AM On...

The holiday shopping season consisting of - Thanksgiving Day, Cyber Monday and Black Friday are some of the biggest shopping days of the year....

Email Marketing Was Preferred By 77% Of Marketers, Followed By Social Media (72%)! [REPORT]

Social media sites like Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) might have revolutionized the advertising world for businesses of all kinds for top...

Worldwide Marketing Emails Recorded Highest Click Rates Of 4.9% On Fridays! Tips For Marketers...

Email marketing is on the rise, especially in terms of  brand building, purchase and more such closely related factors. Brands use Email marketing to...

Email Vs Social Media: Globally 90% Of Online Users Are Subscribers [REPORT]

As Social media came into picture it was thought that Email subscription will fall and social media will take over Email but Surprisingly, when it...
Is your company's expenditure on email changes

Email Marketing Is the Cornerstone For Many Marketing Programmes !! [Report]

Email is the most accepted tactic that is often dismissed as being too rudimentary for today’s focus on real-time information. Email marketing remains as the...
Increase in the budget for Email/SMS in 2013

Ecommerce In India: Integrated Campaigns Increase Email Marketing Conversation Rates !! [Report]

Marketers considered Email and social media marketing as most effectual customer engagement channels. It is just like we say some things just go better...
maximum customer engagement

Email Marketing Brings On Maximum Customer Engagement !! [Report]

Majority of the marketers believe that this year about 50% of the customers will view the email marketing messages on their mobile, but sadly...
influence of social media on email

Marketers In India Are Mostly Into Social Media Marketing !! [Report]

Adopting social media marketing strategy in your business is one of the best tactics to improve your business. Also, marketing professionals world-wide focus on social marketing this year. In addition,...
Average marketing budgets_Email

SMBs’ Email Marketing Budget Outbeats Social Media !! [Report]

Email remains a staple element in the marketing strategies of businesses and organizations of all sizes. Despite the emergence and hype surrounding many other...
email marketing metrics_time_Q4 2012

Email Marketing: Emails Deployed On Monday Gets Highest Revenue !! [Report]

Majority of marketers considered Email and social media as most effectual customer engagement tools and they are primarily used to drive engagement. It is...

Finally Proofed ! E-Mail is an Effective Marketing Media in India

In Asia it has never been easy for Merchants to accept the effectiveness of E-Mail marketing till last year. People still used to log-in to their Inbox for checking their emails and sending the replies. Scenario is no more same now. A recent survey conduced by e-Dilaog, a GSI Commerce Marketing Services division, reveals that 67 per cent of consumers in Asia-Pacific have made a purchase in a store or over the phone as a result of receiving a marketing email.

Latest Briefs

Idea-Vodafone Merger: Is The Demand of Rs 3,900 By DoT Is...

Who didn't foresee any hurdles in the clearances of Vodafone-Idea merger? Apparently, the big-shot move that could usher Vodafone (NASDAQ:VOD) and Idea (NASDAQ:IDEA) as India's largest telecom...

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Will The Rising Popularity of Online Smartphone Sales In India Kill...

The online smartphone sales in India is growing at a phenomenal pace. While smartphone OEMs have left no stone unturned to grab a sizable...

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