Email Marketing Is the Cornerstone For Many Marketing Programmes !! [Report]

Must Read

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

Cloud Computing is Redefining the Education Industry!

Today, the benefits of cloud computing are being recognized in educational industries around the world. Most of...

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Email is the most accepted tactic that is often dismissed as being too rudimentary for today’s focus on real-time information. Email marketing remains as the most neccesary element in the marketing strategies of businesses and organizations of all sizes.

In a study conducted in the UK, 89% of the respondents surveyed said that email was “important” or “very important” for their businesses. The report, “National client email report 2013” by Direct Marketing Association (DMA) UK sponsored by Alchemy worx says that Email marketing had become the cornerstone for many marketing programmes in 2012 compared to 2011.

The associated value of email marketing to the economy is clear, given the UK’s National Office of Statistics estimated website sales at £129.1 billion in 2011 and total ecommerce sales at £482.9 billion.


Interesting facts from the report

Marketers are using email for an increasing range of objectives beyond straight forward revenue generation, including retention, engagement, acquisition and brand awareness. Click and conversion rates are the factors that marketers rate most often as important to achieving business goals.

B2C marketers put at least as much or more emphasis on engagement and retention than their B2B counterparts. However, B2C organizations place less-than-average emphasis on building brand awareness.

Purpose & business goals of email marketing

Email marketing, Budget allocations

56% expect their expenditure to increase in 2013. Nevertheless, expectations regarding future budget allocation are not as optimistic as in 2011. While only one in 5% marketers expects their budget to decline, 39% do expect it to remain unchanged, 26% more than said so in 2011.

Is your company's expenditure on email changes

Digital revenue contribution

Another indicator of the value of email is its share of business revenue. Email marketing accounts for 50% or more of all digital business revenue.

11% of the respondents polled that they generate 20% of this overall revenue through email marketing. Email claims at least 30% of the budget share for 38% of respondents and produces at least 30% of total revenue for 40% of respondents.


The majority of organisations (62%) produce 30% or more of their digital business revenue through email. Email marketing even accounts for at least as much digital business revenue as all other channels combined.

Email contribution to as a percentage

Integration of Emails with other channels

Marketers report that the best channels to integrate with email are online marketing, social networks, direct mail and mobile marketing – both for ROI and profitable relationship building.

This correlates with another report which says Email marketing is very well integrated with Social media. That’s why integration of social media with email marketing technology sees hike this year.

It’s interesting to see which other channels respondents feel email best integrates with. In terms of ROI, general online marketing is cited by 65% of marketers. This is followed by social networks (38%), direct mail (32%) and mobile marketing (25%). All other channels were cited by no more than 15% of respondents.

Email_integrated_marketing tactics

Take a look at this [link] to know about the best tactics of email marketing to bring on maximum ROI.



Please enter your comment!
Please enter your name here

Latest News

TikTok Stars Are Fighting an Uphill Battle

2020 has proven to be a difficult year for many Chinese-origin apps, including the wildly popular short...

Google Is Changing the Face of Global Health

COVID-19 is easily the most catastrophic global health crisis of the 21st century. As July 2020 came to a close, case counts...

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to hacklers or scammers is equally...

Warren Buffett’s Stake In Apple Is Worth More Than Combined Valuation of All Startup Unicorns in India

The Oracle of Omaha has got an eye for a good bet and it's proven time and again. Once a popular critic...

Microsoft Aims Global Acquisition Of TikTok, Including India!

It seems like TikTok can finally shed its Chinese origin from all over the world. It has recently...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme measures on the digital front...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This