digital marketing

With the iOS 14.5 update announcement, Apple has declared war on app developers, measurement companies, and advertisers alike. It is a move that is highly likely to reshape the entire digital advertising industry. Apple's app tracking transparency, aka ATT framework,...

Businesses are being bullish about digital marketing spend in India, all thanks to the increasing internet penetration, pushed by the novel coronavirus. When the COVID-19 hit globally, it led to massive lockdowns and curfews and that in turn tossed...

The above graph represents the adobe quarterly subscription revenue by segment - Digital Media, Digital Experience and Publishing. Adobe subscription revenue in Q1 2020 reached an all-time high of $2,825 million, representing a 23% YoY growth. The Digital Media...

The exploded adoption of internet and smartphone has completely changed the dynamics of marketing in the last few years. With the increasing penetration, brands are allocating more budget for Digital Marketing to stay ahead of the competitors. The trend,...

Online advertisements have become an integral part of promulgation for the marketers and they are constantly working on more and more lucrative modes in this sphere to shape their brand values as well as increase their revenues. By 2016,...

Digital marketing industry in Asia is blossoming; thanks for high-speed Internet penetration and emergence of local social networks across the region. Considering the growth and influence of social media in the region, 66% Asian businesses have planned to increased...

Email is the most accepted tactic that is often dismissed as being too rudimentary for today’s focus on real-time information. Email marketing remains as the most neccesary element in the marketing strategies of businesses and organizations of all sizes. In a...

Content marketing strategy is a kind of marketing that involves creation and sharing of media and publishing content in order to acquire/engage consumers. Content marketing sees hike. According to the report, more than half (54%) of the B2B marketers plan to...

Marketers considered Email and social media marketing as most effectual customer engagement channels. It is just like we say some things just go better together. That’s why integration of social media with email marketing sees hike this year. To add, SMS...

Majority of the marketers believe that this year about 50% of the customers will view the email marketing messages on their mobile, but sadly only 40% of the marketers are ready for the mobile marketing strategy. While, 70% marketers...