digital marketing

Mastering Digital Marketing 2023: A Comprehensive Guide to Succeed

Digital marketing is one of the most powerful marketing tools available to businesses and professionals these days. There are over 4 billion people who are using at least one social media channel. With a good digital marketing campaign, you...

Unlocking Success: The Power of Digital Marketing Strategies

In the age of fast-paced digital advancement, businesses need to adapt and leverage the power of digital marketing strategies to unlock success. With the internet serving as a gateway to a vast audience, companies can reach potential customers more...

Are Your Email Marketing Campaigns Failing to Make An Impact and Generate Results?

Email remains to be one of the most effective means of reaching out to potential clients.  Whether you are selling B2B solutions or promoting new offers to consumers, your digital marketing campaign should always include email. As marketing budgets continue...

Hone the art of content marketing: A key to succeed in the digital marketing era

Content marketing is the key to boosting your brand’s visibility.  With an expanding number of individuals turning to the content listed over search engines to find relevant information, content marketing in digital marketing is one of the best ways to...

Apple Is Redefining the Digital Advertising Market: Here’s How To Navigate The Changes!

With the iOS 14.5 update announcement, Apple has declared war on app developers, measurement companies, and advertisers alike. It is a move that is highly likely to reshape the entire digital advertising industry. Apple's app tracking transparency, aka ATT framework,...

80% Companies in India Have Increased Their Digital Marketing Spend To A Great Extent [REPORT]

Businesses are being bullish about digital marketing spend in India, all thanks to the increasing internet penetration, pushed by the novel coronavirus. When the COVID-19 hit globally, it led to massive lockdowns and curfews and that in turn tossed...

Adobe Quarterly Subscription Revenue by Segment

The above graph represents the adobe quarterly subscription revenue by segment - Digital Media, Digital Experience and Publishing. Adobe subscription revenue in Q1 2020 reached an all-time high of $2,825 million, representing a 23% YoY growth. The Digital Media...

Digital Ad Spending 2019: How Much Would Be Too Much?

The exploded adoption of internet and smartphone has completely changed the dynamics of marketing in the last few years. With the increasing penetration, brands are allocating more budget for Digital Marketing to stay ahead of the competitors. The trend,...

Social Is Superseding The Click Shots In Online Advertising And Campaigns: Media Insights Q2 2014

Online advertisements have become an integral part of promulgation for marketers and they are constantly working on more and more lucrative modes in this sphere to shape their brand values as well as increase their revenues. By 2016, online...

Digital Marketing In Asia 2013: 66% Businesses To Increase Their Budget In Next 12 Months [REPORT]

Digital marketing industry in Asia is blossoming; thanks for high-speed Internet penetration and emergence of local social networks across the region. Considering the growth and influence of social media in the region, 66% Asian businesses have planned to increased...
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Fraud Cases in Indian Banks Tripled in Two Years: Payments Banks at Highest Risk

As technology adoption has surged over the past decade, so has the number of banking fraud cases in India....
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