Tag: digital marketing

Online advertisements have become an integral part of promulgation for the marketers and they are constantly working on more and more lucrative modes in this sphere to shape their brand values as well as increase their revenues. By 2016, the Online Advertisement expenditure is expected to reach $62 billion dollar. Lately we had presented a report based on the analysis...

Digital marketing industry in Asia is blossoming; thanks for high-speed Internet penetration and emergence of local social networks across the region. Considering the growth and influence of social media in the region, 66% Asian businesses have planned to increased their spending on digital marketing over the period of next 12 months, according to the report from econsultancy and Campaign...

Email is the most accepted tactic that is often dismissed as being too rudimentary for today’s focus on real-time information. Email marketing remains as the most neccesary element in the marketing strategies of businesses and organizations of all sizes.In a study conducted in the UK, 89% of the respondents surveyed said that email was “important” or “very important” for their...

Content marketing strategy is a kind of marketing that involves creation and sharing of media and publishing content in order to acquire/engage consumers. Content marketing sees hike. According to the report, more than half (54%) of the B2B marketers plan to increase their content marketing budget over next twelve months. It can be easily predicted that in the next twelve months,...

Marketers considered Email and social media marketing as most effectual customer engagement channels. It is just like we say some things just go better together. That’s why integration of social media with email marketing sees hike this year. To add, SMS integration with social media and email marketing too can do wonders. This can give your customers the ability to spread...

Majority of the marketers believe that this year about 50% of the customers will view the email marketing messages on their mobile, but sadly only 40% of the marketers are ready for the mobile marketing strategy. While, 70% marketers expected that over 25% of their email campaigns would be viewed on a mobile browser this year.Astoundingly, consumers who receive...

Email remains a staple element in the marketing strategies of businesses and organizations of all sizes. Despite the emergence and hype surrounding many other digital marketing channels, such as paid search, SEO, and in recent years, social media, email still restores a larger share of marketing spend than any of its contemporaries.Just a few days back we had presented...

For many who are still confused on what digital marketing channels should their companies have to invest, here we have brought a mix of many reports related to digital marketing trends for this year. This is a complete heap of reports which will give you the idea on which channel of digital marketing you have to invest this year...

As marketers increase use in digital technologies, traditional media undergoes a huge suffering. Traditional media is dumped as it gives marketers a fragmented and dwindling audiences and comparatively cruder metrics. Due to all these drawbacks it is easily losing its ground for digital marketing trends such as Mobile and social media.Recently in February 2013, the expected size of the...

As marketers increase use in digital technologies, traditional media undergoes a huge suffering. Traditional mass media once offered marketers the most advantages to reach their audiences in a wider scale, but now the situations now have basically murdered the traditional media marketing. Here is an other report which proves the suffering of traditional marketing.According to a new poll of U.S....

FBX or Facebook Exchange is another media exchange like GDN, AdMeld, RightMedia etc., and an open marketplace where display media ads are bought and sold using RTB (Real Time Bidding).Facebook is continually working on many features which helps advertisers to improve their business on this platform. Recently, Facebook had launched a new conversion measurement optimization system for direct response marketers...

In the arena of digital marketing where consumer ideas are so very fragmented, the idea of using content to drag their interest and engagement is high among these marketers. A few days back we reported on how digital marketing kills traditional marketing, today we have come up with some mixed reports about digital marketing and new trends in this sector.Adoption of...

Do you want your brand/product to be recognized by your consumers then you may have to produce more of videos and upload it on YouTube, a recent report from Technorati says.Consumers mostly use YouTube when it comes to online sites and services. 80% of consumers reported that they use YouTube most when they are planning to make a purchase of...

As marketers increase use in digital technologies, traditional media undergoes a huge suffering. Traditional mass media once offered marketers the most advantages to reach their audiences in a wider scale, but now the situations now have basically murdered the traditional media marketing. What it gives marketers now is fragmented and dwindling audiences, as well as comparatively cruder metrics and it...

Are you looking for a new product, just a second, are you one of them who seek for help on internet? According to the new survey, Internet is an important factor to influence greatly on consumer's purchase decision on buying new products. The new products include: electronics (81%), appliances (77%), books (70%) and music (69%).This new trend is hooking...

According to the new report from the Econsultancy, about 71% of businesses are planning to increase their digital marketing technology spend on this year, down from 74% in 2012.More than 800 companies, mostly from the UK, participated in this research, which took the geform of an online survey between December 2012 and January 2013. The report details about online and...