56% Of The Marketers Integrate Email Marketing With Social Media But Not Mobile !! [Study]

Must Read

Email is the most admired tactic that is often dismissed as being too rudimentary for today’s focus on real-time information. Yet, email continues to continue, and even thrive, under such scrutiny, continually proving its worth through better delivery practices, more advanced design, and strategic integration with other channels.

In a study, more than 75% of marketers considered Email and social media as most effectual customer engagement tools and they are primarily used to drive engagement.

Even though social media is gaining momentum, email marketing continues to be effective marketing channel, as 99% of the respondents said email marketing was effective in 2012. Also, 38% of the marketers would increase their investments on Email platform this year.

Advertisements

Emails had been greatly affected from past few years as marketers are more focused on mobile marketing.

A recent study from Marketing Sherpa conducted in December 2012 which included marketers worldwide found some interesting stats.

New developments that affects email marketing this year

  • More than 50% of the email marketing this year is affected majorly by mobile and social media.
  • 58% of respondents who took part in the study said that the “pervasiveness of Smartphones and Tablets” will affect their email marketing plans in the next 12 months (in 2013).
  • While 57% of the respondents also planned to adapt email campaigns based on new developments in their social media.

new developments

Which marketing channels would be integrated with email marketing ?

  • Despite the advancements made on mobile (Smartphones), Only 21% of the marketers wanted to bridge Email with mobile marketing.
  • On the other side,  three in four respondents said that web and email marketing would be greatly integrated.
  •  More than two in four respondents wanted to bridge social and email; and over one in three are interested to integrate email and blogging.

channels integrated

Surprisingly, there would be 216.6 million U.S. email users by this year, representing 89% of total online users. About 66% of people in the U.S. will be email users in 2013. Its also said that the Email usage is the top most common digital activities and they is used in such a level by U.S. online users is that it has reached to a saturation level among online users.

Majority of online users say that email is the basic functions necessary to efficiently use the web daily, unlike other digital activities such as social networking, video viewing or gaming.

Well we all know that mobile devices are so much advanced these days an every 3rd email is accessed through mobile devices but then the marketers are interested to integrate email marketing and social media but not mobile.

Advertisements

Click on the link for the complete information on Internet users from 2012-2017.

4 COMMENTS

  1. JeffSheehan Dazeinfo Yes, I think its a great idea to integrate social media with email marketing! This was informative. Thank You

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

TikTok Oracle Deal: China is Not Happy

Beijing is not at all happy with how the TikTok-Oracle deal panned out! In...

TikTok Oracle Deal: Confusion, Contradictions and Quest for Control

Another day Another verbal volley. TikTok Oracle deal saga continues. The tug-of-war with the back and forth statements surrounding...

5 Common IT Infrastructure Management Issues You Must Resolve Today!

Your IT infrastructure supports your entire operation, but there are many struggles departments have difficulty identifying and overcoming. One of the biggest...

TikTok Oracle Deal: No Technology Transfer, No Ownership, Rest All Is Fine

The brouhaha around TikTok and the US administration simply refuses to subside. In the ensuing see-saw of developments, ByteDance...

Tesla in Making Moves To Have Presence In India: Scope Of Electric Vehicles In The Country

The wait for seeing Tesla in India may get over soon. Indian citizens can now brace themselves for soon being able to...

Android Users Beware: Your 2FA Code Can Be Stolen By Hackers Now

If you are someone who makes use of two-factor authentication, aka 2FA, to add that extra layer of security on logins and...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This