The M-Commerce Industry Is The Future – Outpacing Traditional E-Commerce By 200% [INFOGRAPHIC]

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

India Enterprise IT Spending To Reach Rs. 1,910 Billion In 2012: Manufacturing And communication Industry To Drive The Growth

Manufacturing and Communication Industry is expected to drive the overall growth in the years to come. Sectors like Education,...

Proliferation of mobile devices like Smartphones and tablets has totally revolutionized the mobile commerce arena, and the industry is expected to cross $31 billion mark by 2016. People are using mobile devices on a large scale for all kinds of transactions like shopping, money transfer, access to information, interaction and data sharing. The m-commerce revolution has started to eat into the E-commerce industry. Consumers can make online purchases anytime, and at any place that has a mobile signal or a Wi-Fi hotspot. Top brands are adopting mobile first strategy and optimizing their websites for the mobile platform.

Marketers should focus on investing a major share of mobile campaigns on m-commerce, as the usage of mobile phones is bound to reach new heights in future. More than three-fourth of the m-commerce solutions are being accessed using mobile web.

Baynote, a leading provider of personalized customer experience solutions for multi-channel retailers, recently depicted the booming m-commerce industry through an Infographic. A few interesting facts and details are presented below.

Advertisements
  • The m-commerce growth is outpacing traditional e-commerce growth by 200%. Now, one in ten, e-commerce dollar is spent using a Smartphone or a tablet.
  • Nearly 63% of people are expected to shop more through their mobile phones in the upcoming years. Hence it is vital for marketers to frame strategies according to the trend followed by consumers and adopt a mobile first strategy.
  • People are so attached to their mobile devices that on an average every 6.5 minutes, users check mobile phones and about 61% of people have a better opinion of brands that offer a good mobile experience.
  • E-mail marketing which was on the cusp of extinction thanks to the latest social media marketing trends, has got a new lease of life due to the uptrend in usage of mobile devices. Nearly 64% of decision makers read their emails via mobile devices.
  • It is vital for firms to optimize their websites and various marketing initiatives for the mobile platform. For every $1 spent on e-mail marketing, average returns are around $44.25.
  • One out of every three visitors to online retail sites are on mobile. About 48% of time that consumers spend on e-commerce sites, is spent on mobile devices.
  • Nearly 50% of all unique opens for retail sites happen on smartphones and tablets. About 68% of unique opens happens on iPhones and 48% of transactions are made on an iPad.
  • Significant diversity was observed between how consumers use each device. People using Smartphones are currently twice the number compared to those using tablets, yet tablet users spend 20% more on an average per device.
  • Apparel and accessories, computer hardware and event tickets are amongst the top m-commerce purchases made by consumers. Apple Inc.(NASDAQ:AAPL) recorded highest mobile sales of $8,400,000,000 followed by Amazon.com Inc. (NASDAQ:AMZN) with $8,000,000,000 and QVC with $1,000,000,000.
  • Amazon.com and Groupon Inc. (NASDAQ:GRPN) were amongst the top two, in terms of mobile monthly unique visitors, with recorded figures of 42,000,000.
  • Amazon recorded the highest conversion rate of 13.% followed by Apple with 6.10% and QVC with 4.90%.

mCommerce_Infographic

 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

OYO Introduces New Initiatives to Increase Employee Satisfaction

With work from home having become the new norm for most Indian startups due to mandatory social...

Amid Acquisition Talks, TikTok Gearing Up For A Legal Battle!

Desperate times call for extreme measures. The popular short-form video app TikTok has been facing unprecedented amounts of backlash from Uncle Sam...

PAN-Aadhaar link: 32.71 Crore Indians Can Now Reap the Benefits

The agenda to link every citizen's Aadhaar card with their PAN card has been on the Indian Government's radar ever since 2017....

When A City Had To Pay Ransom To Cyber Criminals!

While the rapid advancement in technology surely did gift us with newer and more powerful devices, be it smartphones or iPads, it...

Can Twitter’s New Feature Really Make You Feel Safe?

Twitter has been on what seems like a campaign to make the site a place for more meaningful conversations among users. Ever...

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to come into effect 45 days...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This