The most anticipated shopping season has nearly begun as a majority of retailers across the globe have started advertising in full swing and offering attractive deals and offers to customers. A combined 14-17% growth (for 2013) this holiday season,...
Proliferation of mobile devices like Smartphones and tablets has totally revolutionized the mobile commerce arena, and the industry is expected to cross $31 billion mark by 2016. People are using mobile devices on a large scale for all kinds of transactions like shopping,...
The number of internet users in India is growing at a rapid rate, thank to the recent penetration by smart devices. Smartphone and tablet adoption is on a rise, which has paved the way for marketers - who are...
Mobile Websites are more popular than Mobile apps when it comes to actual business & financial transaction level in UK. While 51% complete purchase via mobile websites on monthly or more frequent basis compare to 40% via mobile app....
Mobile platform has continuously been gaining the attention of marketers. Now, a significant number of advertisers are targeting at the platform for such advertising purpose. According to a recent report from Millennial Media, containing Mobile Marketing Statistics of Q3 2012,...
Increasing number of smartphones and tablets has changed the global scenario. Now, m-commerce has become a major threat for bricks-and-mortars stores. Worldwide 32 % of smartphone users spend $1-20 per month on m-commerce, followed by 12% those spend $21-40 per...
As number of smartphone is increasing worldwide, consumers are using their mobile devices as default gateway to the internet. Now, consumers are more likely to access internet on their mobile device compare to traditional PCs. According to a recent...
The complex e-payment gateway setup process in India and mistrust towards e-payment among Asian shoppers/retailers could significantly damage the growth of global e-business industry. This could have direct impact over M-commerce which is already being challenged by the explosive...
Smartphone is now more than a ‘calling and texting’ device. As smartphones are spreading out, with similar fashion, mobile searching, shopping and payment are now becoming a part of our daily life. A study conducted over 2,000 respondents in the...
'Mobile advertising' has become one of the important subject that really deserves a lot to focus especially in the today's digital marketing world. At present, advertisers are looking for various forms of mobile marketing that are available for advertising,...
