Tag: m-commerce

The most anticipated shopping season has nearly begun as a majority of retailers across the globe have started advertising in full swing and offering attractive deals and offers to customers. A combined 14-17% growth (for 2013) this holiday season, for the desktop e-commerce and mobile commerce compared to 2012, has been predicted by comScore. Promotional shopping days like Black...

Proliferation of mobile devices like Smartphones and tablets has totally revolutionized the mobile commerce arena, and the industry is expected to cross $31 billion mark by 2016. People are using mobile devices on a large scale for all kinds of transactions like shopping, money transfer, access to information, interaction and data sharing. The m-commerce revolution has started to eat into the E-commerce industry. Consumers can make online...

The number of internet users in India is growing at a rapid rate, thank to the recent penetration by smart devices. Smartphone and tablet adoption is on a rise, which has paved the way for marketers - who are now able to use this trend to their advantage and promote their brands. Prior to this recent development, advertising was...

Mobile Websites are more popular than Mobile apps when it comes to actual business & financial transaction level in UK. While 51% complete purchase via mobile websites on monthly or more frequent basis compare to 40% via mobile app. According to a latest survey report, done by EPISERVER, mobile consumer behavior has been changed drastically in 2012 compared to...

Mobile platform has continuously been gaining the attention of marketers. Now, a significant number of advertisers are targeting at the platform for such advertising purpose. According to a recent report from Millennial Media, containing Mobile Marketing Statistics of Q3 2012, telecommunication was at the top in terms of global advertising verticals. The term 'vertical' has been referred for the classification...

Increasing number of smartphones and tablets has changed the global scenario. Now, m-commerce has become a major threat for bricks-and-mortars stores. Worldwide 32 % of smartphone users spend $1-20 per month on m-commerce, followed by 12% those spend $21-40 per month on m-commerce. Besides, m-commerce revenue is expected to hit $11.6 billion this year, up by 73.15% compare to last...

As number of smartphone is increasing worldwide, consumers are using their mobile devices as default gateway to the internet. Now, consumers are more likely to access internet on their mobile device compare to traditional PCs. According to a recent report from IDC, the U.S. leads in terms of internet subscriber base over Western Europe and Japan. However, the internet...

The complex e-payment gateway setup process in India and mistrust towards e-payment among Asian shoppers/retailers could significantly damage the growth of global e-business industry. This could have direct impact over M-commerce which is already being challenged by the explosive transformation of desktop users (and shoppers) to mobile. Global E-Commerce sales is expected to top $1.25 Trillion by 2013 with...

Smartphone is now more than a ‘calling and texting’ device. As smartphones are spreading out, with similar fashion, mobile searching, shopping and payment are now becoming a part of our daily life. A study conducted over 2,000 respondents in the U.K, Germany, France and Sweden by a market research firm—Tradedoubler— to understand the commercial behavior of smartphone owners has revealed that...

'Mobile advertising' has become one of the important subject that really deserves a lot to focus especially in the today's digital marketing world. At present, advertisers are looking for various forms of mobile marketing that are available for advertising, and mobile messaging is one of them. According to market analysis firm--Juniper Research--, advertising spend on mobile messaging will reach...

Proliferation of Smartphone and Tablet has influenced the life style of people around the world. According to an infographic by “Big Commerce”, 35 million NFC enabled Smartphone were shipped during last year and 1.2 billion NFC-enabled smartphones are expected to be shipped by 2015. It’s speculated that until 2015, retailers are more likely to use traditional payments method such...

Mobile handset has proliferated worldwide, and now, users are more relying on these devices. A research analysis firm has estimated mobile handset would reach 7.1billion in numbers by 2015. Presently, users are investing more time on mobile devices than other devices such as TV and Radio. Mobile has surpassed TV in media time spending. Users are presently spending 27%...

Although, the market is flooded with mobile phones but only a small percentage of total e-commerce industry is being contributed by the mobile commerce. However, the rapid growth of smartphone sheers the upward trajectory of M-commerce. It’s been estimated that the U.S. mobile commerce sales would be reaching $6.7 billion this year, increased by 91.4% from 3.5 billion in...

There was a time when Internet revolutionized the whole shopping experience and now it’s back again when rapid expansion of mobile industry is morphing the retail industry. The explosive growth in mobile industry is mainly because of smartphone revolution and dynamic shift in the thought process of mobile users who have started realizing the great potential of mobile devices.People...