Proliferation of Smartphone and Tablet has influenced the life style of people around the world. According to an infographic by “Big Commerce”, 35 million NFC enabled Smartphone were shipped during last year and 1.2 billion NFC-enabled smartphones are expected to be shipped by 2015. It’s speculated that until 2015, retailers are more likely to use traditional payments method such as barcode scanning; as it’s cheaper and convenience to use.
A significant number of people are interested to use mobile wallet as form of payments. Nearly 1 in 2 Americans are willing to use Mobile wallet; over half of them used mobile wallet in the last three months. In the U.S., about 1 in 5 Smartphone users scanned a QR code in-store last year.
Last year, 1 in 3 phones sold globally was smartphone; 42% of all US mobile subscribers had smartphone till the ends of the last year, while percentage of smartphone users was 51% in the U.K. Majority of mobile shoppers are younger; 51% of users are between 18-34 years, while just 18% users are between 55-64.
32% of users spend $1-$20 per month on M-commerce, followed by 12% and 10% those spend $21-$40 and $61+ per month respectively. It has been noticed that ‘mobile shoppers’ are more likely to make purchase on the weekends compared to ‘desktop shoppers’; mobile sales increase on weekends compare to other web sales. Nearly half of retailers have optimized their sites for mobile devices, but less than a third of retailers have optimized their sites specifically for Tablets.
However, 57% consumers are not willing to recommend businesses on the poor mobile sites. As the scenario is changing, the day is not so far when M-commerce and E-commerce will overtake bricks-and-mortars stores. 30% user found a superior price online, while 21% found superior item online.
See the infographic for further details:
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