The festive season in India is more than just lights and sweets; it’s the best time of the year when people finally make those long-awaited purchases, drawn by jaw-dropping discounts and other offers. This year, e-commerce platforms such as...
Imagine watching your favourite content creator on YouTube showcasing a stunning dress, a must-have gadget, or a life-changing beauty product, and with just one click, it's on its way to your doorstep. This seamless shopping experience is finally becoming...
As the festive season of 2024 approaches, one question looms large: Are you ready to grab the best deals? This year, there will be a boom in demand for electronics such as smartphones, smartwatches, headphones, cameras, laptops, tablets, and...
First, it was groceries, then electronics, and now, fashion products in just 10 minutes? What’s next for quick commerce in India?
In July 2024, quick commerce startups like Blinkit and Swiggy Instamart began expanding their services to include apparel and...
In India's fastest-growing retail sector, direct-to-consumer (D2C) brands have gained significant traction in the last few years. This shift is driven by evolving consumer behaviour, increasing internet penetration, and a growing preference for personalized shopping experiences. According to a...
With the increasing adoption and usage of the Internet in recent years, India's vast population has propelled it to become one of the fastest-growing countries for first-time online shoppers. E-commerce companies are capitalizing on this growth, making it easier...
Product ratings and reviews on e-commerce platforms play a huge role in influencing consumer purchasing decisions. However, amid the ever-expanding digital marketplace, a formidable challenge looms large: the proliferation of fake or biased reviews, which steer customers towards ill-informed...
India is a festival-rich country, which not only amplifies the spirit of celebration but also fuels a surge in shopping enthusiasm. Amazon (NASDAQ: AMZN), the global e-commerce titan, strategically unveils its Festive Season Sale at least two times a...
Amazon.com, Inc. (NASDAQ: AMZN) is shaking up the e-commerce world once again with a fresh twist in its seller playbook. The third-party sellers who choose to ship their own products instead of tapping into Amazon's fulfilment services are about...
The e-commerce sector in India is experiencing unprecedented growth, driven by the widespread use of smartphones and high-speed internet. An increasing number of individuals are embracing digital platforms such as Amazon, Flipkart, Myntra, Nykaa, and others for their online...