Olympics is the world’s most famous sports event and there are some interesting facts and figures regarding the growth of social media in comparison with the Olympic events over the past years.
In 2008, there were 100 million Facebook users worldwide and this year there are over 845 million users, which is a drastic increase of nearly 8 times in only 4 years. There were 6 million Twitter users back at the time of 2008 Olympics and the number nearly increased to 23 times till now.
Currently there are over 4.9 billion online Olympic viewers worldwide which is an increase of 30.55 % compared to 3.6 billion users in 2008.
At the time of Olympic event, social media is mainly used for cheering teams or athletes, sharing event results, discussing about the opening and closing ceremonies and sharing various human interest stories.
87% of the fans decide to share Olympic news via social media. 77% use Facebook for Olympic related topics, followed by 31% using Twitter, 28% using YouTube, 20% G+ and 6% Pinterest.
Age group between 21-35 are the most active participating group (of Olympic related topics via social network) of about 47.36%. Over 2000 Olympians have joined the online Olympic hub.
Lebron James (USA), Kobe Bryant (USA), Roger Federer (Switzerland), Rafael Nadal (Spain), Neymar JR (Brazil), Dwyane Wade (USA), Shaquille O’Neal (USA), Maris Sharapova (Russia), Usain Bolt (Jamaica) and Dwight Howard (USA) are the top followed athletes at the 2012 Olympics.
Here is an Infographic of London 2012 Olympics and social media created by SEO.com