Pinterest is the fastest growing site ever in such a less span of time. Few days back we reported how Pinterest is taking E-commerce by storms. The study conducted during Thanksgiving Day observed that visitors from Pinterest are 10% more likely to make a purchase over other major social media sites such as Facebook and Twitter. In fact, the orders tend to be higher; nearly double than Facebook referral orders.
It’s also true that 78% of the top 500 internet retailers have adopted Pinterest in 2011 and it is now the third most popular social network in the US in terms of traffic.
The true value of this site is in its Interest Graph, which connects users to each other by what they pin like rather than by their relationships. It can be a great thought for brands to learn about their customers from the way they arrange their pins on their boards.