YouTube And Twitter Inc. (TWTR) Have 30% And 37% Of Fake Following Respectively. Faking Reviews Is Now A Booming Business! [INFOGRAPHIC]

Must Read

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance,...

Smartphone Resale Value: Depreciation Is Surprising Enough [REPORT]

It's a tad cliché and true that smartphones have permeated every sphere of our life. The ceaseless...

A Majority of Web Professionals Prefer WordPress For Building Websites [STUDY]

The advancement in technology and network infrastructure has triggered an unprecedented competition among web professionals, who are willing to launch...

Creating fake profiles, increasing likes, fake followers, fake clicks, fake shares, fake reviews and fake accounts has now turned into a booming business. By 2014, more than 15% of social media reviews on various networking sites like Twitter Inc. (NYSE:TWTR), Facebook Inc. (NASDAQ:FB), Pinterest, YouTube, LinkedIn Corp. (NYSE:LNKD), Instagram, Tumblr and others are expected to be fake. An average faker has 48,885 followers and follows 1800 people. Facebook also regarded as a stalker’s favorite website, has nearly 83 million fake accounts, out of which 97% of fake Facebook profiles which identify themselves as females, only 40% of real users are so.

Spammers and other businesses providing fake reviews in various formats (based on engagement type of a particular networking site) – do so with the help of fake or inactive accounts. Whether it is re-pins on Pinterest, re-tweet on Twitter or shares on Facebook as high as a 6 digit or a 7 digit figure or even more – all of it is possible to attain via the fake reviews business. Politicians, celebrities and famous personalities are keen on building hype by buying fake reviews in the form of followers and likes on their pages. Fake followers hardly add any engagement but only increase buzz or exaggerated hype amongst the networking users on the site.

An Infographic by WhoIsHostingThis reported interesting facts and figures in the vast business surrounding fake reviews. Key points are listed below.

Advertisements
  • Comedians, musicians, politicians, actors and other prominent personalities are amongst the most common ones who buy fake followers and fake reviews in the form of likes, shares and re-tweets.
  • If we analyze the top 15 Twitter personalities nearly 30.4% of them have fake followers and hardly 28.7% are real.
  • Renowned celebrities like Lady Gaga, President Obama, Shakira, and Oprah are reported to have 71%, 70%, 79% and 74% of fake followers respectively.
  • Leading video content site, YouTube and San Francisco based 140 character micro-blogging firm Twitter is reported to have 30% and 37% of fake following respectively.
  • Average price for generating fake reviews in the form of followers is surprisingly inexpensive and around $10 for 1k followers. Although, the price varies from one site to another.
  • On Facebook, 20k likes average for around $699, 5k followers on Pinterest is equal to $95 and on Twitter 1 million follower amounts to $1,750.
  • 10k followers on Tumblr are equivalent to $484 monetary units, 250 comments on Blogs is charged $399 and about 100k views on Vimeo average at around $200.
  • Fake reviews like followers, likes, comments, shares and re-tweets are generated via fake accounts, hollow or inactive accounts.
  • Average age of a fake account is about 5 months and they generally have multiple followers without a profile photo.
  • About 75% of fakers are found advertising a website URL in their profile to generate more clicks or traffic.

Fake reviews business infographic

Via SocialTimes

1 COMMENT

  1. Hmmm no surprise there.

    This message is for the uneducated investors buying TWTR at EXORBITANT inflated prices, and the
    warnings of these supposed expert analysts (see recent downgrades below – average
    price target = $40), may I borrow your shares so I can sell TWTR short?I promise to pay reasonable interest, so long
    as you allow me to cover my short a week AFTER their earnings announcement on
    January 30.
    DateFirmTypeRatingPrice Target
    1/8/2014Cantor
    FitzgeraldDowngradeSELL32
    1/6/2014http://www.streetinsider.com/rating_history.php?q=TWTR&firm=133DowngradeFairly ValuedN/A
    1/6/2014http://www.streetinsider.com/rating_history.php?q=TWTR&firm=27DowngradeUnderweight33
    12/27/2013http://www.streetinsider.com/rating_history.php?q=TWTR&firm=38DowngradeUnderperform46
    12/17/2013http://www.streetinsider.com/rating_history.php?q=TWTR&firm=142DowngradeNeutral50
    12/16/2013http://www.streetinsider.com/rating_history.php?q=TWTR&firm=2DowngradeUnderperform37.5
    12/16/2013SunTrust
    Robinson DowngradeNeutral50
    12/2/2013http://www.streetinsider.com/rating_history.php?q=TWTR&firm=31New CoverageUnderperform36
    11/20/2013http://www.streetinsider.com/rating_history.php?q=TWTR&firm=52DowngradeHold32
    Also interesting to note that none of my three teenagers
    ever use Twitter, but they are always on Instagram and SnapChat.Who is going to be reading all those future TWTR
    mobile ads?

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Amazon Prime Video: End Of Subscriber Hunt And Beginning Of An Ad-Fuelled Future!

The streaming landscape of India is going through a rapid transformation. Seems like it is no longer...

Why Is Retargeting Touted As A Secret Weapon For Success By Online Marketers

You know that ads play an important role in driving people to your website if you run a small business and sell...

Happy B’day Chad Hurley: The Co-Founder Of The World’s Largest Video Library

Chad Hurley never cared about success, he mended his ideas and tried to garner the fruits from those. But not every time...

Encouraged By Record Profit of RIL, Ambani Wants To Accelerate 5G Arrival in India

Brace yourselves for the sooner-than-anticipated arrival of  Reliance Jio 5G services because the 63-year-old billionaire tycoon Ambani recently pledged to the speedy launch...

How Mobile Is Becoming A Catalyst Of Online Gambling Market Growth

The global online gambling market is now one of the biggest and it is expected to grow up to 127.3 billion US...

“Open Up Cambridge Analytica, It’s CBI At the Door!”

Among all the establishments ensnared in deplorable acts, Cambridge Analytica has steadily climbed the ladder of infamy. The roots of its malice...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This