Home Blog Page 525

Google Chrome Fastest Growing Web Browser: Could Overtake Firefox in 2012

By
Dazeinfo
-
2

The browser market is slowly heating up again as the new babies are steadily improving their market share only at the cost of Microsoft’s Internet explorer. Though, IE still holds the supreme position without any immediate threat, Google’s Chrome could possibly displace it soon. Currently, Chrome secures third position after IE and Mozilla. And with 10 percent annual growth, it will take over the position of Firefox sometime in early 2012.

Industry is recording the fastest growth ever of any browser till date. While Microsoft’s IE and Firefox are on constant decline, Chrome is the only browser which is advancing among users. For September, Chrome’s market share stands to 23 percent compare to Firefox’s 27 and industry leader IE’s 41 percent.

So, what made Firefox to slips away from users’ grip? Probably, the frequent updates, active bug fixes and comparatively slow browsing experience than Chrome. In last few months, Firefox has covered the long way from previous versions to latest version 8. With each version, it left enough room for improvisation and enhancement – picked up with competitors like Chrome. To beat the immense competition, Firefox released multiple updates, updates and enhancements in an interval of every six weeks that kept captivating the eyes of users unlike Chrome which also went through similar enhancement but as background activity.

Annoyed Firefox users who find it problematic, especially enterprise users who need administrative assistance for any such upgrade or updates, have started migration towards Chrome as its provides seamless integration with Google services and faster browsing and downloading experience.

However, Firefox is equally monitoring the situation closely and is setting itself on the launch pad of latest 8th version with many new and exciting features like “Don’t not Track” on multiple platform. Company has claimed to add 1,000 improvements with the latest version and promises a feature rich superlative browsing experience.

On the hand, Microsoft is also gearing up with the latest IE version 10 to beat the heat. With all such new development and many more still pending improvements and versions, it will be interesting to witness the “Tug of war” among all major browsers.

Advertisement

GroupOn India Re-Brands Itself From SoSasta To Crazeal – What’s Cooking ?

By
Prayiush
-
0

Online business is widening its feet in India and with launch of many new online promotional products in market its on hike. Purchasing powering of online users is constantly rising. As internet market widens, number of online daily deal companies are also increasing. Few months earlier, online daily deal giant GroupOn debuted in India daily deal market by acquiring SoSasta.com. However, due to immense competition and various management issues, it failed to recreate the charm like USA. Today – to re-energize indian operations –  GroupOn has announced re-branding to its India business from Sosasta.com to Crazeal.com.

Earlier, GroupOn acquired Sosasta.com to test the Indian water. Simultaneously, company also triggered the process to control Groupon.in which is registered by some other indian company. GroupOn’s online business deals with best stuff to do, see, eat as well as electronics gadgets. It’s spread in more that 565 cities across the world.

At present in India, GroupOn online deal services will be available only in 11 cities named as Ahmedabad, Bangalore, Chandigarh, Chennai, Delhi/NCR, Hyderabad, Jaipur, Kolkata, Mumbai, Nagpur and Pune.

To avoid pre-claimed mistakes, Company has brought several changes in Crazeal management. Earlier Managing Director as well as CEO of SoSasta.com has been stucked out and there are fresh faces into its management. GroupOn has named Ankur Warikoo- an ISB alumuni – as new CEO of Crazeal, Bharath Devanathan as COO, and Sachin Kapur as head of Marketing. Ankur Warikoo is the co-founder of Accentium Web and has already served as an Entrepreneur-in-Residence at Rocket Internet (the early investor  in CityDeal, which was acquired by Groupon in May 2010), where as Bharath Devanathan worked at Yahoo and Booz company and Sachin Kapur has worked at Brands like BigRock(a directi company), Fever 104 FM, and InfoEdge India Ltd.

“Groupon Inc’s DNA is intrinsic to Crazeal.com and we know what it takes to be the leader in this industry. Having pioneered the online deal industry and emerged as the top player in markets around the world we are confident that this is the right time for us to provide the discerning Indian consumer with the Crazeal.com experience” as well as “We are identifying merchants with high quality offerings, expanding to newer cities and above all enabling Social Commerce to help consumers avail of the best that their city has to offer. We are passionate about bringing quality deals to our consumers, and we feature only those deals that we would ourselves love to buy,” said Ankur Warikoo, CEO, Crazeal.com.

GroupOn has appointed a core team which consist of six Sales directors in Delhi, Mumbai, Bangalore and Kolkata to strengthen Crazeal presence in market as well as to build the Local Service, National Products and National Travel Verticals.

Interestingly, its been a point to notice that SoSasta.com is still doing active online business with many latest deals in market. One of the most important point is that on Crazeal claims itself a ‘re-branded’ version of SoSaSta.com while SoSasta.com doesn’t show any information about GroupOn and its acquisition. Is So Sasta has parted its business from GroupOn as separate entity or is there something else cooking up in daily deal business market. Readers give your views why this kind of confusion arises.

 

Advertisement

Google Targets More Ad Revenue From Enhanced Ad Format

By
Prayiush
-
2

With days passing Google is strengthening its market presence. Recently, Google Adword has launched a new feature called “AdWords for Video” as well as “Google Analytics For Real–Time Report”. Company has announced that in coming days it will launch a new ad format for advertisers. At present, Ads consist of three lines text but in coming days the new ad format will serve to one-third search ads embedded with video as well as location. The new ads format may help people in finding information faster. Going further, advertisers can add videos, images and many additional media types inside the ad space.

httpv://www.youtube.com/watch?v=CG0Qg32iN-Y

Few ways in which new ads format will be useful for people:

  1. Visual: It will help people in grabbing the information about the products via video ads.   It also comprises of two features:
  • Media Ads: It puts the sound, sight and motion of the video into search ads.
  • Product Ads: People can view information about various products as well as help them in experiencing visual shopping.
  1. Local: In computer more than 20 percent of Google searches are related to location and this increase to 40 percent in mobile. This new format will help them in knowing the location via location-aware search ads. More than 270,000 advertisers on Google use Location Extension to attach their business address on ad-campaign.
  2. Social: With +1 button people are able to find and recommend their business with their friends and clients. For organizations, the +1 button enables their customers to share the products as well as offers with their existing friends, improving the existing market campaigns.

Google reveals some facts related to Adword:

  • Every day there are more than a billion searches on Google. (Source Google)
  • Since 2003, Google has answered 450 billion new unique queries. (Source Google)
  • The +1 button is being served 2.3 billion times a day all over the web. (Source Google)
  • The average query response time is roughly a quarter of a second. (Source Google)
  • More than 20% of searches on Google on a desktop are related to location. On mobile, it‘s about 40%.(Source Google)
  • People drive more than 12 billion miles a year with Google Maps Navigation.(Source Google)

As Well As:

  • Every query has to travel on average 1,500 miles to get back to the user. (Source Google)
  • More than half our searches come from outside the U.S. (Source Google)
  • We’ve never seen 16% of the queries we see every day.(Source Google)
  • Users exposed to a major tech company’s search ads reported a 27% more favorable opinion after seeing the ad. (Source: Nurago & Google)
  • Consumers like to get exactly where they want to go. Two-line site links increase click-through rates by more than 30% compared to standard AdWords ads. (Source Google)
  • 70% of Americans report that they look for product reviews before making a purchase. (Source: Penn, Schoen & Berland Associates)
  • 80% of reviews on the site of a given retailer are written by the top 20% of their customers. (Source: Google)
  • We are seeing mobile search grow at an exponential rate, increasing fivefold worldwide in just the past two years. (Source: Yankee Group)
  • YouTube now exceeds 200 million views a day on mobile, a 3x increase in 2010. (Source: Google)

Below video will offer nice idea about new factors which are going to be added by Google:

httpv://www.youtube.com/watch?v=MhfcQnTflCs

Lets hope this new feature will be beneficial for advertisers and will help them more by reducing the cost of advertisement.

Advertisement

Facebook Launches “People Talking About”: A Real Time Page Analytics

By
Prayiush
-
1

After so many launches in internet world, it seems like companies are much more focused on Analytics pages and websites. Recently, social media analytics site Socialbakers was backed by Earlybird Venture Capital with a handsome amount of $2 million, and on September 30th Google Analytics added a new feature called “Google Analytics Real-Time Report”. Now Facebook has announced that a new feature for page called “People Talking About” that will help the users to know the statistics of the page. It can be viewed on the pages below the total number of “Likes” and it will be one of four tracked by pages insights. The main idea behind “People Talking About” is to make users aware of the content and to track the convincing contents. This new feature will also motivate creators to formulate their pages more comment-worthy.

“People Talking About” -might not be the Final name, since at the time of press conference Facebook wasn’t sure- will measure various activity related to page, it concludes of:

  • Posting to a Page’s wall.
  • Liking.
  • Commenting.
  • Sharing Page post.
  • Content on the page.
  • Answering a Question posted to fans.
  • Mentioning a page.
  • Liking or sharing a deal.
  • Checking in at your place.

However, Facebook has also announced several new features which are added for administrators and media. It comprises of “Likes”, “Friends of Fans”, and “Weekly Total Reach”. In Friends of Fans users will be able to know the actual number of Friends your fans have. Weekly Total Reach is designed to get actual measurement of how many people have posted something about your page, how many new organizations have referred you as well as how much viral distribution of your page has gotten.

 

David Baser, product manager for Pages Insights, says that despite a raft of new activities that Facebook will be introducing soon under the Facebook Gestures banner, those four metrics will remain and the “Like” will maintain its ranking as a top measurement. “Likes are an expression of identity,” Baser says. “It’s a user saying that I have a relationship with this brand.”

In addition, there are some more features which shall be offered:

  • Facebook will list last 500 posts.
  • Count the total number of engaged users.
  • Users can know the people views about the page.
  • It will also determine the percentage of users who commented on the post.

Now lets see how this new features added in Facebook will be helpful for users and up to how much extent it will be successful.

[nggallery id=9]

Screen Shot Credits: Mashable

 

Advertisement

Samsung Galaxy Tab 7 Plus: A Slim And Powerful New Avatar Of Galaxy Tab

By
Lov Mishra
-
0

Samsung Electronics, world’s leading tablet manufacturing company, took another step to keep dominating the tablet market by announcing a reloaded Galaxy Tab 7.0 plus, much slimmer and more powerful tablet under the Galaxy Tab lineup. Announcement of Galaxy Tab 7.0 Plus clearly depicts that Samsung is not ready to give any loose ends in the competition for Tablet market. Galaxy Tab 7.0 Plus is a good answer to the tablet market overfilled with the tablets in the 7″ category as company likes Acer, Spice , Toshiba etc are already giving customers good specifications. The President and Head of Samsung’s mobile communications bussiness, JK Shin said,”Samsung pioneered the seven-inch tablet market with the launch of the GALAXY Tab, marking an innovation milestone in the mobile industry. Building on the success of the GALAXY Tab, we’re now delighted to introduce the GALAXY Tab 7.0 Plus reloaded with enhanced portability, productivity and a richer multimedia experience.” He added “GALAXY Tab 7.0 Plus is for those who want to stay productive and in touch with work, friends and content anytime, anywhere.”

Samsung Galaxy Tab 7.0 Plus is just 9.96mm and weighs merely 345 g which is much slimmer than the older version and thus well enhances the portability of the gadget. It features 7-inch WSVGA(1024X600) PLS LCD which makes viewing crystal clear.The Tab 7.0 Plus is powered with 1.2 GHz Dual Core processor and  1 GB RAM which gives it extra muscles to handle tough processing with ease, smoother operations, glitch-free gaming experience and super fast web surfing. The tablet, Samsung Galaxy Tab 7.0 Plus will be available in 16 GB and 32 GB models. Talking about web browsing and download speeds, this Tab has integrated Adobe Flash Player and supports HSPA+ connectivity which ensures smooth web browsing and makes downloading three times faster than the normal HSPA connection. Galaxy Tab 7.0 Plus features a front 2MP camera and a rear 3MP camera capable of HD recording at 720p @30 FPS. For more specification you people can have a glimpse over the table given below.

Samsung GALAXY Tab 7.0 Plus Product Specifications

Network

HSPA＋ (HSDPA 21Mbps/HSUPA5.76Mbps) 900/1900/2100EDGE/GPRS 850/900/1800/1900

Processor

1.2GHz Dual Core

Display

7-inch WSVGA(1024X600) PLS LCD

OS

 Android 3.2(Honeycomb)

Camera

 Main(Rear) : 3 MP AF with LED Flash
Sub (Front) : 2 MPAction Shot, Panorama Shot, Smile Shot

Video

Codec : MPEG4, Divx, Xvid, H263, H.264, VC-1, WMV7/8, VP8
Format: 3GP,MPEG4, WMV, AVI, MKV

Playback : 1080p Full HD
Recording : 720p HD

Audio

Codec : MP3,WMA, AMR-NB, AMR-WB, AAC, AAC＋, e-AAC＋, AC-3, Flac Midi(SMF), WAV, OGG
apt-X Bluetooth Codec
Music Player with SoundAlive

Value-added Features

Samsung Apps

Samsung Kies 2.0
Samsung Kies air (downloadable via Samsung Apps)

Samsung TouchWiz : Live Panel, Mini Apps

Social Hub
– Integrated Messaging(Email, SMS, SNS, MMS), Contacts/ Calendar Sync
– POP3/IMAP Email & Exchange Active Sync

Readers Hub/Music Hub
(will be available for download via Samsung Apps after launch)

Google™ Mobile Services
– Gmail™, Google Talk™, Google Search™, YouTube™, Android Market™,
– Google Maps™

Smart Remote
Enterprise Solutions
Adobe Flash
Document Editor

Connectivity

Bluetooth® technology v 3.0
USB 2.0 HS & Host
Wi-Fi 802.11 a/b/g/n (2.4 & 5 GHz)
Wi-Fi Channel bonding & Wi-Fi Direct

Sensor

Accelerometer, Gyro, Digital compass, Ambient Light, Proximity

Memory

1GB(RAM) ＋ 16/32GB Internal memory ＋ microSD (up to 32GB)

Size

193.65 x 122.37 x 9.96 mm, 345g

Battery

Li-on 4,000 mAh

 

Advertisement

The World of Social Media In 2011: Facts And Figures [INFOGRAPHIC]

By
Prayiush
-
2

Social media space is riding on bull as from each corner it’s receiving updates of rising. Recently, social media titan Facebook has touched the landmark of 800 million users and just after few days Google+ achieved the mark of 50 million in record time. Such surge has not only been reported in social media networking but also in social media analytic sites as few days earlier Socialbakers secured a funding of $2 million and Google launched new features for its Google Analytics called “Real-Time Report”.

The below Infographic by Socialbakers highlights several measures on the basis of popularity of top users, brands, industries, places and countries across Twitter, Facebook, Google+ and LinkedIn.

Key insights of Infographic:

  • Eminem tops the list on Facebook with 47.3 million fans where as Rihanna is on second spot with 45.3 million fans and Lady Gaga on third spot with 43.8 million.
  • On Twitter Lady Gaga occupying the first place with 13.9 million users where as Justin Bieber is on second with 12.9 million followers and U.S. president Barack Obama on third spot with 10.3 million followers.
  • On Google+ Mark Zuckerberg tops the list with 570 thousands follower where as Larry Page is on second spot with 430 thousands followers and Sergey Bin is on third spot with 350 thousands followers.
  • When it comes to Industry Airlines and Telecom are the most responsive Industries across Facebook.
  • In places Los Angeles tops the list with highest check-in rates followed by Hartsfield Jackson and Chicago O’ Hare.
  • In brands Coca-Cola tops the list in Facebook where as whole foods market tops in Twitter.
  •  In Countries U.S top the list with 155.7 million users on Facebook, followed by Indonesia 40.4 million users and India 36.4 million users.

If in this rate it continues to raise then each social media networking site will itself become a country in coming years. Readers what’s your views is this growth is good for our society or not?


Advertisement

IBM Market Valuation Pulls Down Microsoft To Third Place After 15 Years

By
Prayiush
-
3

It’s been a point to notice that competition in the I.T. industry is on its peak; not only social media but also in software industry, everywhere, the trend to reach podium has taken place. In social media space Facebook is on the top followed by Twitter and LinkedIn. In software industry, Apple is at top with maximum market valuation followed by Microsoft and IBM. Today a change arises in the list again when IBM (NYSE: IBM) reaches to second spot pulling down Microsoft (NYSE: MSFT) to third place. It is first time since 1996, when IBM market valuation has risen more than Microsoft.

International Business Machine (IBM), founded by Thomas J. Watson at Endicott, New York in 1911; market valuation has reached to $214 billion compared to Microsoft’s $213.2 billion. In current fiscal year IBM registered a growth of 22 percent where as Microsoft escalation decreased by 8.8 percent. Still, both IBM and Microsoft are far behind Apple whose market valuation is around $362.1 billion.

The latest valuation has bee recorded after NYSE reported that IBM stocks keeps on rising after 2008:

Meanwhile, Microsoft is constantly struggling to maintain its stock are position since 2009 and lost it supreme position to Apple in early this year. Apple has emerged as Most Valuable brand beating Microsoft, IBM and Google.

Lets see how stock market will response to top giants in coming days as many international market is struggling due to slow down. Friends, what’s your views in coming years who will be on the second spot IBM or Microsoft

Advertisement

Google Analytics Introduces Real Time Traffic Monitoring To Beat Competition

By
Prayiush
-
3

Each day we come across several new features in internet world. On September 29th Google added a new feature called “AdWords for Video” and today it introduces another new feature called “Google Analytic for Real – Time traffic data”. It’s first time in company’s history when real time web traffic window has been provided.

However, users who have account in Google Analytics will directly get Real – Time reports and new users can avail this report by making an account on new version of Google Analytics.

Google Analytics’ Real – Time report comprises of various features:

  • Measuring Social Media Report: – One can measure the immediate response of new blog posts and how new blog influences traffic on the site.
  • Campaign Measurement: – When we want to launch some campaign on our site we can check it with the help of Google Real – Time report whether this campaign will help your website or is their any thing new to be added in it to make it successful.

There are several other companies which provide such data like Woopra, Chartbeat and ,also, there are many tools to offer the real-time analysis at a certain cost, but Google will make the reports available for free of cost.

Google also squashed “Google Analytics Premium”, which is the first paid Google Analytics product.

There are several advanced features added in Google Analytics Premium:

  • Extra processing power: – consists of increased data collection, more custom variables and downloadable as well as un-sampled reports.
  • Advance analysis: – In this provenance modeling tools will be available which allows test to different models for assigning credits to conversions.
  • Service and support: – Experts will be available to guide as well as backed by 24/7 call support.
  • Guarantees: – It will offer service level agreement for data collections, processing as well as reporting.

Below video will provide a nice idea about Google Analytics Premium:

httpv://www.youtube.com/watch?v=XNIQ7lxIXxg

Hope this new feature of Google Analytics will be beneficial for users. Readers what’s your view up to how much extent it will benefit users?

Advertisement

Micromax raises the competition, Launching Dual-Core Tegra 2 Featured A85 smartphone.

By
Lov Mishra
-
0

Micromax is planning to launch its new Android based smartphone A85  featuring Dual-Core Nvidia Tegra 2 processor, this Deepawali. This move from Micromax will definitely raise the competition in the smartphone market for sure because Micromax is well acclaimed for its cheap but quality products. It can be guessed  for sure that Micromax A85 will be available in Indian market at under 20K which will be fair enough for the consumers who want to buy dual-core processor powered smartphones but due to small pockets aren’t able to buy one. This new smartphone from Micromax not only looks impressive but  its specification is also amazing. Below are some snapshots of the phone available on the net.

Micromax A85 features 3.8” TFT Capacitive touchscreen display with the resolution of 480×800 pixels. The smartphone is powered with 1GHz Dual-Core Nvidia Tegra 2 processor, 512 MB RAM and  8GB of internal storage. A85 has a MicroSD card slot which supports up to 32 GB of space. All these features under 20K price tag will definetly make it a must buy smartphone of the season. The above specification, specifically Nvidia Tegra 2 dual core processor is a big thumbs up because it will make A85 run all the latest 3D games at ease. Micromax A85 has a 5 MP camera and a secondary VGA camera too but people shouldnt expect it to be as good as Samsung Galaxy S camera quality ( God knows whether it may be same). People have to wait till Deepawali to get their hands on it. Waitingggg….!!!

Advertisement

List of 5 Cheapest Tablets Available In India…No Need To Worry For The Price Tag

By
Lov Mishra
-
0
cheapest tablets in india

Indian economy and an astounding attraction in present generation for the latest technology and gizmos has changed the overall scenario of India’s electronic market. This never-seen-before type rise in the market of advanced gadgets is also changing the strategies of most of the companies which are or are not involved with such change in the market. Thus this revolutionary hunger in Indian consumers for the technology is making new companies to be the part of the competition. To overtake the maximum Indian consumers, companies are trying to manufacture and provide the maximum features at the minimum price. This is what has resulted in abundant of companies launching their cheap tablets in the market to get our hands-on them. So here is a list of 5 Android tablets available or upcoming in the Indian market for the economy-class consumers who give more importance to the price tags.

1. Beetel Magiq at Rs 9400 approx.

Based on Google Android 2.2 Froyo, this tablet has a 7-inch 800×480 LCD display and is powered with 1 GHz single core processor. Beetel named their tablet as “Magiq” and have integrated a 2MP rear camera and 0.3 MP VGA front camera and has 8 GB internal storage. It supports both 3G and Wi-Fi networks. This is one of the cheapest tablet available at the moment.

2. Magnum Pepper @ Rs 6250 approx

Priced at 6,250 INR, this tablet is launched against Beetel Magiq and much cheaper than it. It runs on Android 2.2 FroYo, powered by an 800 MHz CPU, unlike the 1 GHz processor on the Beetel Magiq. It has a 7-inch LCD touchscreen display, WiFi connectivity, LAN port, USB 2.0 port, 3G dongle compatibility, front facing camera, 2GB onboard memory. and supports microSD cards up to 32GB.

3. Mercury mTab @ Rs 9200 approx

Mercury claims that mTab is powered with a 1.2 GHz triple core processor, has a 7-inch WVGA TFT display and runs Android 2.3 Gingerbread. If the 1.2 GHz triple core fact is true then Mercury mTab is the best buy tab within 10k range. This tablet also comes bundled with 512MB of RAM, 4GB of built-in storage, microSD card with support for up to 32GB, WiFi connectivity, optional 3G and a 1.3 megapixel front-facing camera.

4. Spice Mi 720 @ Rs 11990

Mi 720 is powered with Qualcomm Snapdragon 800 MHz turbo processor and 512 MB of Ram. It has a 7” capacitve touchscreen display( 480x 800 resolution), 3G connectivity and runs on Android 2.2 Froyo OS. It also features Wi-Fi hotspot, 2.0 MP primary camera with no secondary camera. Spice Mi 720 has a 4 GB of internal storage with 4200 mAh battery.

5. Lenovo Ideapad A1 @ 200$

Lenovo is going to launch Ideapad A1 for the economical segment customers in the end of September. This tablet will be powered with TI OMAP 1 GHz processor and 512 MB RAM. It will feature a 7” display capacitive touchscreen supporting 1024×600 of the resolution which is good enough for such low price and will be running on Android 2.3 Gingerbread. Lenovo will be launching A1 Ideapad in two variants which are 16GB and 32 GB models.

courtesy : technoholic.com

 

Advertisement

Twitter’s Revenue Is Expected To Touch $400 Million by 2013 [Study]

By
Guest Author
-
6

It’s ‘raining dollars’ for social media giants from all sides. In late July Twitter was backed by Yuri Milner and Russia’s DST with a direct investment of $400 million and later on September 8th, it secured $400 million via fund-raising round. A study suggests that Twitter’s revenue will touch $400 million by 2013. At present it is expected that company revenue will plumb from $45 million earlier year to $139.5 million this year, a hilarious jump of 210%, according to eMarketer.

“Since their debut in April 2010, Twitter’s Promoted Products have proven successful in theU.S.,” Williamson said in a statement from eMarketer. “Marketers have shown solid engagement rates with Twitter advertising — in some cases better than those on Facebook — despite Twitter’s relatively smaller audience.”

When compared with Facebook, Twitter is like a born child. At present the total numbers of active users associated with micro-blogging site is 100 million compare to Facebook’s  800 million active users.

Below graph provides a clear view of Twitter’s Revenue:

However, earlier prediction by eMarketers suggested that Twitter will achieve $150 million as revenue by January 2012, but it is downgraded to $139.5 million. This slow-down is due to slower-than-expected rollout of various ad initiatives, and it also concludes self serve ad platform and ad sales offices abroad. It’s been noticed that Micro-Blogging site has just opened a sales staff in theUK– its first foreign office – this month. eMarketers predicts that 96 percent of ad revenues for company come fromU.S.this year where as non-U.S. market contributes only 4 percent. In 2013 it was expected that 88 percent of ad revenue will come fromU.S.market and 12 percent will come from non-us market.

Hope Twitter will touch the revenue of $400 million by 2013. Reader what your views, When Micro-Blogging site will touch $400 million revenue?

 

Advertisement

Socialbakers Secures Funding of $2 Million By Early Venture Capital

By
Prayiush
-
1
converting debt investment into equity VC funding in Indian startups 2022

The era of investment is on its peak, specifically in the field of social media. Each day we come across several news related to investment. Recently, micro-blogging site Twitter has secured funding of $400 million.  Following the trend, social analytic site Socialbakers – earlier known as Facebaker – has raised $2 million in a funding round led by European venture investor Earlybird Venture Capital. The funding will facilitate Socialbakers, which was founded by Candytech, a Prague, Czech Republic-based marketing firm, for aggressive expansion plans.

However, Socialbakers says that it is already in profit and can extend its offering for social media monitoring. There are two products offered by the company in social media space:-

  • Engagement Analytics: – company enables statistical analysis of Facebook competition, industry benchmarking, compare in context, best practices, identify key influencers, perform social media audit.
  • EngagementBuilding: – It comprises of manage Facebook pages, scheduled wall posting, user right management; publish custom apps, response management.

Socialbakers also measures statistics of various social media giants like LinkedIn – a professional networking site and Twitter – a micro-blogging site. While Twitter provides stats for users’ account, LinkedIn and Facebook offer stats according to number of users’ in different countries.

Recently Socialbakers was awarded as “100 Tech Start-Up” by The Telegraph and Red Herring Europe.

According to the hatchling Czech company, over 250,000 brands and marketing professional are getting engaged with Socialbakers platform each month, and in 2011 companies like Hindustan Unilever, Nike, Peugeot, Kia Motors, Jack Daniels, Avis, OMD, Samsung, Vodafone and Lufthansa decided to license the premium version of Socialbakers. Currently, company is maintaining the head-count of 55 people and continues to hire opt.

It has been announced that Jason Whitmire, General Partner at Earlybird, will join investor Martin Huml of Runway Capital on Socialbakers board of directors.

 

Advertisement

Adwords Video Ads and Much More: Google Tries To Oblige Advertisers

By
Prayiush
-
2

Google is strengthening its presence in advertisement market and with each passing day company is rolling out new offers and technologies to attract more number of clients. Google’s AdWord program has been presently rated as most preferred medium for advertisement by marketing experts. Besides, it’s also offering $100 coupon for new sign up, which can be used for video advertising campaign on Google AdWord.

However, advertisers will be surprised to know that today Google has announced the new AdWords feature called “AdWords for Video”. This newly launched feature will help advertiser to easily place and manage ads on YouTube and Google display network. It will also help advertisers to promote their products online with the help of video campaigns. AdWords for video claims that it will make advertiser’s work easier and help them to reach their targeted viewers.

Google explain about the service on the new AdWords for Video Site:

“This new feature enables advertisers to use a dynamic, auction-based system to easily place and manage video ads on YouTube and the Google Display Network, helping extend your campaign’s reach.

“So tap into YouTube, the world’s most popular video community, and find your audience on the Google Display Network, the #1 ad network that reaches 89% of the online population.  With innovative ad formats and comprehensive targeting tools, we’re making it easy to attract the audience you’re looking for.  Best part is, you only pay when viewers watch your video.”

There are some new features which are included in AdWords for Video:

  • Advertisers can create video ads in half of the time taken earlier.
  • Video-specific reporting metrics will help them to track the performance of their video campaign.
  •  Targeting viewers based on keywords, demographic, topics, interest category as well as specific publisher placements.
  • Now, charges will not be applied on the advertisers based on impression but on views.
  • Advertisers have to pay only if the users want to watch their ads otherwise there wont be any charges added on advertisers
  • Advertisers can gain valuable insights about their video – who is watching and who is taking action – to improve the effectiveness of video campaign.

Below is the video which was released by Google to announce the launch of beta service.

httpv://www.youtube.com/watch?v=jjJaNbMN6-g

Have anyone of you tried Google’s ne service. If yes, don’t forget to share your views and experience on to benefit other potential advertisers.

Advertisement

Dead Island: Zombies, Zombies and Zombies.! Fun With Terror

By
Lov Mishra
-
0

Dead Island- a first-person horror and melee combat game developed by Techland and Deep Silver that has been recently launched- is getting well acclaimed by the gamers around the world. Set on an open tropical world, the game features RPG elements i.e there is a skill and experience system for the character development. Dead Island’s gameplay is really addictive as its well combined with first-person action with a huge focus on melee combat, character development and customization of a wide variety of weapons. The above features are amazingly integrated with a creepy horror story which has lots of blood thirsty zombies to engage,with up to 4 players in co-op mode. The graphics of the game is well maintained, world is highly detailed, visual effects are amazing and physics used in the game is also mind-boggling. Chrome Engine 5, game engine used for developing the game totally served the purpose in all the levels though the outdoor graphics is much better than the indoor one. Graphics of the game while roaming the world in open environment is really astounding. Some of the snapshots of the game released by Deep Silver are given below.



The story is set in the island of Banoi, a heaven just off the coast of Papua New Guinea, where the main  character is enjoying his dream vacation. But the vacation mysteriously turns into the nightmare the hordes of blood thirsty zombies. The main characters wake up in the Palms Resort hotel of the island of Banoi to find the island outraged by the hordes of zombies and mysteriously, they are immune to whatever is making people into zombies. The gamers have to play their chosen character and will try to find and help other survivors, they must also find a way to escape the island as well. The players will go through a series of adrenaline main and side quests. The story itself is mysteriously woven with various adrenaline raising moments. The game is getting good ratings over all the main gaming websites. Below you people can have a look at the latest game trailer released by Deep Silver.
httpv://www.youtube.com/watch?v=p5_kG-RqKvQ

Advertisement

India TV Guide: An App To Keep You In Sync With Your Favorite TV Channels

By
Sunshine
-
0

The Smartphone Industry is witnessing enormous growth for last few years. People are becoming more demanding and from their phones and traditional mobile handsets have been failed to live up to the expectations. Mobile Applications have played a vital role in making Smartphone popular among users. Tons of brilliantly developed apps, available in marketplace, are enticing people toward Smartphone. Equally, users are also becoming more fascinated towards apps which provide multiple functionality & features inherited.

This new Smartphone App “India TV Guide” is indeed a superb example of users’ expectations and usability. Indian TV Guide app, also known as ITVG, allows users to stay in sync with their favorite TV channels through the blended form of computing, mobile technology and Digital entertainment.

ITVG allows users to schedule their favorite channels into their smartphone, set reminders, segregation of channels based on their types, asset alerts for more than 200 channels currently getting served in India. Developed by an Indian mobile application development firm “JiniLabs”, application is currently available on Android and iOS (iPhone) platform. Company is expecting to roll out the extended version of ITVG with many new features like Live Chat, Reward system, today’s movie, auto schedule update and Social Media integration along with Blackberry and Windows Phone support in next few weeks.

With over 600+ channels, there is no easy way for users to discover interesting programs to watch. This is one of the things that India TV Guide will solve. It will make programs’ discovery easy and interesting by including recommendations from expert as well us your friends” says Amit Rana, Co-Founder of JiniLabs.

Company is constantly working towards enhancement and adding more channels to provide a prolific experience to users. While iPhone users can download the application from here, Android users can download the application from Android Marketplace or by scanning the below QR Code:

 

Advertisement
1...524525526...580Page 525 of 580

Category

Links

Stay connected

Newsletter Signup

Subscribe to our newsletter

To be updated with all the latest news, offers and special announcements.

© Dazeinfo Media & Research Pvt Ltd | All rights reserved.