The era of investment is on its peak, specifically in the field of social media. Each day we come across several news related to investment. Recently, micro-blogging site Twitter has secured funding of $400 million. Following the trend, social analytic site Socialbakers – earlier known as Facebaker – has raised $2 million in a funding round led by European venture investor Earlybird Venture Capital. The funding will facilitate Socialbakers, which was founded by Candytech, a Prague, Czech Republic-based marketing firm, for aggressive expansion plans.
However, Socialbakers says that it is already in profit and can extend its offering for social media monitoring. There are two products offered by the company in social media space:-
- Engagement Analytics: – company enables statistical analysis of Facebook competition, industry benchmarking, compare in context, best practices, identify key influencers, perform social media audit.
- EngagementBuilding: – It comprises of manage Facebook pages, scheduled wall posting, user right management; publish custom apps, response management.
Socialbakers also measures statistics of various social media giants like LinkedIn – a professional networking site and Twitter – a micro-blogging site. While Twitter provides stats for users’ account, LinkedIn and Facebook offer stats according to number of users’ in different countries.
Recently Socialbakers was awarded as “100 Tech Start-Up” by The Telegraph and Red Herring Europe.
According to the hatchling Czech company, over 250,000 brands and marketing professional are getting engaged with Socialbakers platform each month, and in 2011 companies like Hindustan Unilever, Nike, Peugeot, Kia Motors, Jack Daniels, Avis, OMD, Samsung, Vodafone and Lufthansa decided to license the premium version of Socialbakers. Currently, company is maintaining the head-count of 55 people and continues to hire opt.
It has been announced that Jason Whitmire, General Partner at Earlybird, will join investor Martin Huml of Runway Capital on Socialbakers board of directors.