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Facebook Inc. (FB) Surpasses YouTube In Both Sharing Of Videos And Interaction Over Them [REPORT]

rise-of-facebook-video
If a picture says a thousand words, a one-minute video is worth 1.8 million, say Forrester’s researchers! It is one of the most engaging ways to tell a story. Sharing video content with users has become one of the main strategies for content marketers and social media experts of late.We already said that earlier. But then, the same holds...

Why Brands Must Provide Effective Social Customer Care On Facebook And Twitter !

social customer care
It has now been proved beyond doubt that providing good social customer care can give brands a definite edge over its rivals. Following that, devoted brands are attaching a lot more attention to social customer care.Data collected by Social Bakers proves that socially devoted brands get 3.5 times more interaction on Facebook (which means 90,000 interactions per page) and...

On Facebook, Local Pages Outperform Global Pages In Engagement And Reach [Study]

Facebook engagement local vs global pages size of page
Brand owners with a formidable presence over Facebook Inc. (NASDAQ:FB) will now be able to drive better traffic and get higher engagement from their Facebook pages, thanks to a study conducted by SocialBakers, one of the leading providers of social media statistics and analytic tools. After screening 800 global pages and 5,000 local pages over the popular networking site,...

Stats Prove Facebook Inc. (FB) Is Affecting The Popularity Of YouTube !

share of Videos on facebook YouTube
If a picture says a thousand words, a one minute video is worth 1.8 million, say Forrester’s researchers! It is one of the most engaging ways to tell a story. Sharing video content with users has become one of the main strategies for content marketers and social media experts of late.By 2017, 69% of all internet traffic is expected...

Facebook Inc. (Fb) Video Marketing: 21 Second Videos Perform Best !

In recent times there has been a gigantic increase in the number of videos in the Facebook Newsfeed. This new digital mode of dissemination in a post increases the click-through rate by 96%, which clearly depicts its lucrativeness. But the performance measures of these videos are not simply restricted to the number of times they are being clicked instead...

Facebook Inc. (FB) News Feed Ads (Desktop + Mobile) Drive 17% Higher CTR Than Any Other Ad Zone !

World of social media advertising is innovating itself with a remarkable pace. Major giants such as Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) are continuously proving themselves by providing desirable ROIs to social marketers. Nearly 92% of social media marketers rely on Facebook for advertising and promoting their brands. Although analysts predicted that the massive social interaction platform of over 1.22...

Brand Pages, On Facebook Inc. (FB), Managed By Women Drive About 12k More Followers [INFOGRAPHIC]

Leading global brands are realizing the importance of online presence on various Social media platforms, especially Facebook Inc. (NASDAQ:FB). Most of firms in developed countries have separate section of workforce working on Social media part for publicity and marketing for the brand. More than 1357% increment took place in Social media roles in various small and big firms. Social...

Brands That Use Social Media Sharing Tools/Apps Get 14% More Fans [INFOGRAPHIC]

The explosive growth of Social Media has convinced brands to have their active presence across all major networks including Facebook. As the number of new brands joining online communities with each passing day, industry is witnessing the introduction of new global and regional social networks too. This has created a need to adopt an intelligent engagement and growth mechanism...

How Engaged Are Your Facebook Fans – 63% Pages Are Under Performers !

The explosive growth of social media is primarily being driven by Facebook across the globe. With 1 Billion active users, apparently, Facebook has emerged as the best alternative of Google AdWords in online marketing space. Facebook ‘Fan Page’ is being widely adopted by millions of businesses and brands in order to lure these 1 billion users available at single...

Facebook Or Twitter: Which One Is The Best For Brands’ Engagement?

There is always ambiguity among users about the best social networking site for brand promotions. As they mainly get confused between Twitter and Facebook. To help users,  Socialbakers has done a brief study which contains various stats, facts and figure to help users in determining the best social networking site for brand promotions.It has been discovered that Facebook helps users...

India On Facebook: Facebook India Facts, Figures, Brands And Stats [INFOGRAPHIC]

Facebook has become quite popular in India and is regarded as one of the best social networking site. Recently, India had surpassed Indonesia to become the second most populated country on Facebook after United States. Its user base is near about 41.49 million which is 3.71% of the overall population of the country.Interestingly, in last 6 month around 10.82 million...

Socialbakers Secures Funding of $2 Million By Early Venture Capital

The era of investment is on its peak, specifically in the field of social media. Each day we come across several news related to investment. Recently, micro-blogging site Twitter has secured funding of $400 million.  Following the trend, social analytic site Socialbakers - earlier known as Facebaker - has raised $2 million in a funding round led by European...

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Revised Foreign Investment Policies May Hit The India E-tail Like...

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Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is...

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