How Engaged Are Your Facebook Fans – 63% Pages Are Under Performers !

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple iPhone 12, identified recently, is good enough to give a second thought...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

The explosive growth of social media is primarily being driven by Facebook across the globe. With 1 Billion active users, apparently, Facebook has emerged as the best alternative of Google AdWords in online marketing space. Facebook ‘Fan Page’ is being widely adopted by millions of businesses and brands in order to lure these 1 billion users available at single platform. There are millions of Fan Pages currently available on Facebook platform users are finding themselves engaged with.

However, with the growing number of pages, users are finding it difficult to pay attention to each update on their News/Feed page pushing from the pages they likes. Consequently, Facebook has silently implemented few functions that allow users to see haphazard updates from only those pages with which they interacted – comment, Like, Share –recently. Though, the hidden functionality is helping users by seeing only the relevant and filtered contents on their News/Feed page, on the other hand, it’s proving fatal for Facebook Fan Pages as their reach is constantly being declined.

The constant mounting competition in social media is, apparently, establishing grim scenario for Fan Pages; Users are not acting over every Page updates due to high density of in-coming updates resulting in ‘low reach’ of Fan Page despite of holding sizable audience as fans.

How Much Is A Good Reach Ratio

Facebook Pages hold anything between 1 to 52 million Likes. Coca-Coca recently became the first Fan page to reach 50 million fans in Facebook history. But are all 50 million fans engaged?

Social Media analytic company “SocialBakers” has tried to find out the avg reach of a post by analyzing Facebook Fan Pages’ update reach between July to September 2012. And, the result is truly astounding.

More You Grow, More You Sync – Facebook Hidden Fact

If you are one of the brands, who have recent jumped into the ‘Facebook Page’ pool having number of fans lesser than 1,000, you must be happy seeing the reach of your page updates. Fans would be making more comments, share and Like as the reach is quite impressive in this segment.

However, the more effort you will make to grow your fan base, the reach of your page each post will start getting saturated. A Facebook Page having close to 1 million fans will have 8.2% reach against 24.9% reach of the Facebook Fan pages which have number of fans anything between 1,000 to 5,000.

But that doesn’t mean your Facebook Fan page is not effective. If you calculate the reach percentage against the number of fans in terms of numbers, you will always find that Facebook Pages with higher fan base rock.

Engagement: The Ultimate Goal for Facebook Page

The above chart clearly depicts one thing – ultimately it’s ‘Engagement’ what matters not the size of Fans. If your contents/ products/services are lucrative enough, your Facebook Page will could create the equal magic what another Page, with just double of Fans, could create.


Please enter your comment!
Please enter your name here

Latest News

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once against proved they are the true arch-nemesis of...

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

Paytm Lawsuit Impact: TRAI Slaps Fine On Jio, Airtel, BSNL And Other Telcom Operators

The emergence of e-wallets brought along with itself a big uprise in notorious phishing scammers who prey on unsuspecting consumers by pretending...

MobiKwik Takes A Dig At Paytm After The Recent App Ban

The ongoing China-India border tension is resulting in more apps getting banned, and every time that happens the Indian startup unicorn Paytm...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This