Tag: Engagement

With each passing day, it is becoming harder and harder to win a bigger market share unless your company has something different, something exciting that will attract new customers that other companies aren’t offering. Today’s consumer really wants a dialogue with the companies they deal with, a real relationship they can trust, and so if you are going to...

An infographic released by Localytics reveals the lack of innovation in marketing by a number of companies. Technological advances are the order of the day but companies are not moving along with the technological advancement in their businesses which in turn lead to the lack of user engagement. The bottom line is that companies need to change their attitude...

Nowadays, an effective website is the most important aspect of a digital marketing campaign. Every website needs good, quality content that will grab people’s attention, otherwise, consumers will likely not be interested in the product/service. Creating an effective content marketing strategy takes time and analysis of the results; there’s no use generating persuasive content ideas unless you can measure...

A recent study over Facebook Pages is shocking, revealed that 70% Pages are updated less than once in every 30 days, tagging them almost ‘dead’ ones. Community and Company Pages are the main culprits behind such devastating outcome; 8 out of 10 community pages don’t get any update while 1 out of 4 companies are not bother about their...

The explosive growth of social media is primarily being driven by Facebook across the globe. With 1 Billion active users, apparently, Facebook has emerged as the best alternative of Google AdWords in online marketing space. Facebook ‘Fan Page’ is being widely adopted by millions of businesses and brands in order to lure these 1 billion users available at single...

Now a days Social Media has become a trend for the brand companies to promote their products and inject the idea of  "default brand". For example when I say cool drinks, the first thing that pop in the mind is Pepsi or Coca Cola. People engage in groups by various Brand companies in social networking sites like Facebook &...

The debate is undoubtedly not new but still worth to monitor time to time. The behavioural aspect of people towards Facebook and email engagement has always been a challenge, especially for social media and online marketers who want to get the maximum out for their clients. With the latest study it has been found out that Discounts and Promotional...

From last couple of months Facebook is on launch spree of various features to attract more advertisers. Maintaining the trend, today, it has  reported that company is running several tests on its Ad platform. The new test is in association with German Facebook Tab developer "247 Grad". Under the new test, Facebook will charge advertisers on the basis of...