Engagement

Innovative Ways Companies Engage with their Customers

With each passing day, it is becoming harder and harder to win a bigger market share unless your company has something different, something exciting that will attract new customers that other companies aren’t offering. Today’s consumer really wants a...

Companies Are Still Insolent About The Potential of Mobile Platforms [INFOGRAPHIC]

An infographic released by Localytics reveals the lack of innovation in marketing by a number of companies. Technological advances are the order of the day but companies are not moving along with the technological advancement in their businesses which...

Top 3 Metrics To Know If Users Are Engaging with Your Website

Nowadays, an effective website is the most important aspect of a digital marketing campaign. Every website needs good, quality content that will grab people’s attention, otherwise, consumers will likely not be interested in the product/service. Creating an effective content...

70% Facebook Pages Are Almost Dead: Business Pages Are Failing To Capitalize !

A recent study over Facebook Pages is shocking, revealed that 70% Pages are updated less than once in every 30 days, tagging them almost ‘dead’ ones. Community and Company Pages are the main culprits behind such devastating outcome; 8...

How Engaged Are Your Facebook Fans – 63% Pages Are Under Performers !

The explosive growth of social media is primarily being driven by Facebook across the globe. With 1 Billion active users, apparently, Facebook has emerged as the best alternative of Google AdWords in online marketing space. Facebook ‘Fan Page’ is...

Presence Over Twitter And Pinterest Helps Brands To Improve Facebook Engagement

Now a days Social Media has become a trend for the brand companies to promote their products and inject the idea of  "default brand". For example when I say cool drinks, the first thing that pop in the mind...

Discounts and Offers Are Driving Force Behind Users’ Engagement With Brands [Study]

The debate is undoubtedly not new but still worth to monitor time to time. The behavioural aspect of people towards Facebook and email engagement has always been a challenge, especially for social media and online marketers who want to...

Facebook To Roll Out ‘Pay-Per-Engagement’ Ad Model: An End Of CPC ?

From last couple of months Facebook is on launch spree of various features to attract more advertisers. Maintaining the trend, today, it has  reported that company is running several tests on its Ad platform. The new test is in...
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Latest News

Mobile Internet Speed In India: From Bad To Worse [REPORT]

Languishing. And la…g…g…i…n…g. The sorry state of the desi internet in India. In a...
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Google Boots Out 3 Immensely Popular Android Apps from Play Store: Questions About Content Policing Resurface

With such a flourishing wilderness of Android apps on the Google Play Store, there is every likelihood of encountering something seemingly innocuous...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited rallied on the stock market....

Can Facebook Be Trusted For Newly Announced Hosting and Shopping Services?

Every coin has two sides. For Facebook Inc. (NASDAQ:FB), the positive side says that it has launched interesting, new features to further...

When the Going Gets Tough, the Tough Gather Online

Tech shows; we all know them, love them, and wish we could get to them. Unfortunately, that's not always possible. Or is...