In today’s highly competitive Direct-to-Consumer (D2C) landscape, retaining customers and keeping them engaged has become an uphill task for brands in India. The rapidly shrinking attention span time has made the task even more difficult, with studies indicating they...
With each passing day, it is becoming harder and harder to win a bigger market share unless your company has something different, something exciting that will attract new customers that other companies aren’t offering. Today’s consumer really wants a...
An infographic released by Localytics reveals the lack of innovation in marketing by a number of companies. Technological advances are the order of the day but companies are not moving along with the technological advancement in their businesses which...
Nowadays, an effective website is the most important aspect of a digital marketing campaign. Every website needs good, quality content that will grab people’s attention, otherwise, consumers will likely not be interested in the product/service. Creating an effective content...
A recent study over Facebook Pages is shocking, revealed that 70% Pages are updated less than once in every 30 days, tagging them almost ‘dead’ ones. Community and Company Pages are the main culprits behind such devastating outcome; 8...
The explosive growth of social media is primarily being driven by Facebook across the globe. With 1 Billion active users, apparently, Facebook has emerged as the best alternative of Google AdWords in online marketing space. Facebook ‘Fan Page’ is...
Now a days Social Media has become a trend for the brand companies to promote their products and inject the idea of "default brand". For example when I say cool drinks, the first thing that pop in the mind...
The debate is undoubtedly not new but still worth to monitor time to time. The behavioural aspect of people towards Facebook and email engagement has always been a challenge, especially for social media and online marketers who want to...
From last couple of months Facebook is on launch spree of various features to attract more advertisers. Maintaining the trend, today, it has reported that company is running several tests on its Ad platform. The new test is in...
