Discounts and Offers Are Driving Force Behind Users’ Engagement With Brands [Study]

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

The Launch Of Amazon Pharmacy: All Set To Dominate $131 Billion Market!

Two years ago, when Amazon acquired PillPack, which is a prescription medicine delivery service, it was well...

The Zomato Ad Controversy: Has The Ethical Debate Arrived in India, After Shaking Facebook?

The Gurugram-based food tech unicorn Zomato is no stranger to unwanted trouble. But this time around, it...

The debate is undoubtedly not new but still worth to monitor time to time. The behavioural aspect of people towards Facebook and email engagement has always been a challenge, especially for social media and online marketers who want to get the maximum out for their clients. With the latest study it has been found out that Discounts and Promotional Offers are the key components which attract users the most to stay engaged with Facebook and Email.

A study from Chadwick Martin Bailey revels that people have split reasons behind being engaged with brands they follow or like. The study was majorly focusing on users’ behaviour over ‘Email Subscription’ and ‘Facebook Like’.

Interestingly, people are more fascinated towards receiving discounts, offers or any other promotional activities via Facebook Like or email subscription. 58% people mainly subscribe to e-newsletter for the discounts and offers compare to 41% who Like the brands on Facebook for identical motto.

Advertisements

In fact, the second most lucrative reason behind liking or subscribing is to participate in a promotional campaign. 39% people on email and 28% people via Facebook Like expect some sort of promotional campaign participation of the brand.

Shockingly, only 26% and 23% of people as email subscriber and Facebook like, respectively, stay engaged with brand for updated content or new products on an ongoing basis.

Though the study was primarily focused on US consumers and people, India is no different from above. Despite of being the second most populated country over Facebook, India lags behind than U.S. China, Brazil and few more countries in online brand engagement.

With 121 million internet users across the country, India is still having enough room of improvement in infrastructure space. Though the services like 4G has already started rolling out, it’s equally important to stabilize the current internet related infra services which will help companies and brands to utilize it with extreme potential online and keep the interest level higher among users to stay engaged.

Graphs: eMarketer

Advertisements

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Facebook Threatens Research Team To Shut Down In A Bid To Hide Their Dirty Secrets

Facebook Inc. (NASDAQ:FB), in a bid to hide their dirty secrets, recently threatened a small academic team...

Does CCI Verdict On Reliance Future Group Deal Hints Who Will Have The Last Laugh?

Biyani's Future Group, Ambani's RIL, and Bezos' Amazon have been in a three-way dispute for the past month. This dispute was sparked...

4 Ways to Incorporate Technology Into Your Brick-and-Mortar Business

While more internet and online-only companies are popping up than ever before, there are still millions of brick-and-mortar businesses across the country....

A New Facebook Bug Let Hackers Listen To You Before You Pick Up Messenger Call

Despite all the claims and assurances, for one or some other reason, Facebook is far away from winning the trust of users.

Free Netflix In India From December: Netflix In A Pursuit Of New Subscribers

A month ago, we reported how Netflix might be brewing something interesting that could lead to a free Netflix subscription in India. Well,...

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been attracting the eyeballs of everyone...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This