India PC Shipments Will Grow 17 Percent In 2012: [Study]

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An extensive demand of Smartphone and Tablet in the last couple of years has escalated PC shipments across the world. Despite of this, India PC shipments is expected to grow by 17% in 2012 compare to a year before, reported by a research survey firm “Gartner”. The firm has predicted that the demand of PC could reach to 12.5 million units in 2012. How political stunt played a vital role in the shipment of any products could be seen from Tamil Nadu state legislative assembly last year. According to pre-election pledge, the state government of Tamil Nadu will have to distribute approximately 920,000 units of laptops among the students—aided colleges and high schools–of the state. In this way, the promise of the chief minister before the election is going to boost PC shipment to a double-digit, which is expected to be 8.4% in 2012.

Principal research analyst at Gartner—Vishal Tripathi—said, “High inflation, increased cost of living and Smartphone penetration are forcing consumers to extend the life of their computing devices. Consumers are not very enthusiastic about investing in new and advanced features and form factors which comes at a premium price. Commercial spending in the large enterprises may remain stable for some time, but with uncertainty in the global economy it might soften in the months to come. Consumers were waiting for the annual budget with the hope of some cuts in PC prices, but with the increase in excise duty, the cost of PCs will go up. This will result in some slack in consumer demand in the months to come.”

In the beginning of this year, lineups of “Ultrabook” devices were introduced to lure a vast numbers of folks across the world. Indeed, these Ultrabook laptops are very stylish, light weighted and having better battery life. Microsoft also introduced its Windows 8 OS with “Metro UI” at CES this year. However, as per price perspective, the Ultrabook is not impressive for Indian users; the price of these lineups seem little expensive, however, media Tablets have presently higher adoption rate compare to the last year. It’s also expected that enterprise sectors such as  fast-moving consumers goods (FMCG), banking and financial and some other sector could take a leverage of these laptops in order to optimize their sales figure. Anyway, we might expect an outburst by Windows 8 and Ultrabook laptops in the Indian market this year.

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