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Mobile Commerce In UK: 47% Consumers Delete App If They Find It Difficult To Navigate [Study]

Mobile Websites are more popular than Mobile apps when it comes to actual business & financial transaction level in UK. While 51% complete purchase via mobile websites on monthly or more frequent basis compare to 40% via mobile app. According to a latest survey report, done by EPISERVER, mobile consumer behavior has been changed drastically in 2012 compared to...

Social Marketers Vs Social Consumers: Different Perceptions Lead To Failure [Infographic]

Social Media  Marketing has become an integral part of any business marketing budget and companies are aggressively adopting techniques to lure social consumers. Social Marketers 'claim' to control the nerve of Social Consumers and trying to feed them without actually drilling down their exact requirements and knowing the challenges.A latest infographic meant to address "A Perception Gap" between social consumers and...

Discounts and Offers Are Driving Force Behind Users’ Engagement With Brands [Study]

The debate is undoubtedly not new but still worth to monitor time to time. The behavioural aspect of people towards Facebook and email engagement has always been a challenge, especially for social media and online marketers who want to get the maximum out for their clients. With the latest study it has been found out that Discounts and Promotional...

who is shopping Online – A trend of online shopping

Booming online shopping gave wings to many of the entrepreneur and business ideas. Many succeed and failed also. The most important aspect one need to understand the behaviour of online shopping. A below image shows how the trend in details.

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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