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Social Marketers Vs Social Consumers: Different Perceptions Lead To Failure [Infographic]

Social Media  Marketing has become an integral part of any business marketing budget and companies are aggressively adopting techniques to lure social consumers. Social Marketers 'claim' to control the nerve of Social Consumers and trying to feed them without actually drilling...

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TRAI’s OTP Delay Debate: A Double-Edged for Indian Digital Ecosystem and Consumers?

In a digital-first economy like India, One-Time Passwords (OTPs) are critical in securing transactions and online activities. With over...
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