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How Google Leverages ML To Block Over 99.9% Spam Messages In Gmail

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With the help of TensorFlow, Google’s in-house machine learning (ML) network, the tech giant now claims to be blocking out additional 100 million spam messages every day from invading the privacy of its users by showing up in their Gmail inbox.This is over and above the 99.9% spam, phishing and malware the company claimed to have blocked out as...

Google Is Gunning For Microsoft With The New Gmail

A significant redesign of the most popular email client was much needed. Alphabet Inc's Google has finally unveiled today its first Gmail redesign since 2013. This brand new Gmail is equipped with better security features, email snoozing, nudging, offline functionality, and smart AI. Although Gmail (older version) was one of the most frequently used email services, it didn't really...

The Secret Sauce Of A Successful Email Campaign: Personalisation with Dynamic Content

the-definitive-guide-to-mastering-the-art-and-science-of-email-marketing
“Email is not going to disappear. Possibly ever. Until the robots kill us all.” - Paul Buchheit, creator and lead developer of Gmail.Email marketing is the most powerful way to connect with people. A report by Radicati Group shows that the world sends 196.3 billion emails every day, out of which 109 billion are counted as business email. Social...

Email Marketing Campaigns Targeting iPhone Will Have Radical Impact from The New Changes in Apple iOS 10

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The increasing impact of mobile in email is a sign that email marketing strategies need to be revisited. In our previous analysis, we explained it and also how Apple iPhone and iPad have emerged as two out of three most popular email clients in 2016.The release of Apple iOS 10 in September 2016, however, brought significant changes to Apple's...

54% of Email Is Now Open On Mobile Devices, Apple Users Are More Email Friendly Than Android [REPORT]

top-email-clients-2016
It is a well-known fact that we are now living in the "smartphone era". The smartphone revolution has come and gone, and now it is characterised by its near-universal ubiquity. As we reported earlier, Google's Android OS has overtaken Microsoft's Windows as the internet's most used operating system. Mobile continues to flourish and grow around its app-based ecosystem. The...

Microsoft And Google To Provide Email In Indian Languages: A Boon To 80% Indians

email in indian languages
The wait for having your email address in an Indian language might well be over soon. Major tech players, Microsoft and Google along with indigenous service provider Rediff, may soon allow its users to sign up their email in Indian languages. In a meeting last month, the Indian Government urged the top tech behemoths including Microsoft and Google to provide...

Apple iPhone, Mail Generate Greatest ROI to Email Marketing Campaigns

email-mail-marketing-email-open-rate-2015
Apple Inc. (NASDAQ:AAPL) is indeed the most valuable brand and the sales of iPhone has played a key role in the company’s gargantuan success. The most wannabe smartphone is not only helping Apple to rule the roost, but also making it dominate in many other segments, including email marketing.In the last few years, as more and more people are...

66% Of The Emails Are Now Opened On Mobile Devices But Desktops Get the Maximum Engagement [STUDY]

Emails-open-by-device
The phenomenal growth of smartphone industry across the globe has helped many other connected industries to gain momentum, and this is clearly visible when it comes to the oldest, yet the most effective medium of communication - Email. In a report titled “Consumer Device Preferences Report” Movable Ink has stated that almost half the total email messages are now opened on...

Make A Successful Referral Marketing Program That Brings Customers In !

Every person wants referral based work. Being a start-up guy myself, I know exactly why referral based business is good. It’s kind of traffic that comes only after hearing good stuff about you; It’s the kind of work that comes and stays. People who come to from referrals are more likely to trust you. Word of mouth advertising is...

Apple Inc. (AAPL) Mobile Users Are Fascinated By Offers: 50% Open Promotional E-Mails!

Apple Inc. (NASDAQ:AAPL) users are more attracted towards promotional e-mails than Android users in the United states. Smartphones have replaced the desktop PC as the most popular device for viewing e-mails, presenting e-marketers with a huge opportunity to reach customers anytime, anywhere on their mobile devices. E-mail marketing provider Movable ink collected data during the fourth quarter of 2013, the peak...

Apple Inc. (AAPL) Till 2015: The Email Exposes Steve Jobs’s Secret Plan !

The visionary Co-Founder and former CEO of Apple Inc. (NASDAQ:AAPL), Steve Jobs has always known for his avant-garde style of thinking and execution. He had always believed in that reasons only matter at the level of Janitor, who empties thrash beans for living, but somewhere between Janitor and the CEO, reasons stop mattering. With such thought process Steve Jobs...

Your Company Email Could Be Under Attack : Have You Checked Yet?

Organizations depend on their email systems being completely efficient and fully protected. Unfortunately threats to email systems are becoming more subtle and sophisticated every day. This means that all businesses need to protect themselves even more robustly to avert threats such as SQL injections, which accounted for almost 27% of web attacks in 2013, according to Trustwave.Email attacks are...

Email Marketing Success: Apple Inc. (AAPL) iOS For Branding, Google Inc. (GOOG) Android For ROI [STUDY]

It's no surprise that Smartphones are leading in every aspects of like; and the new study from Movable Ink claims the same when it comes to email marketing. According to the study, mobile has surpassed desktop as a device used to open the greatest percentage of emails; 48.1% of respondents, who received emails from Movable Ink in Q2 ,...

Consumers Who Receive Marketing Emails Spend 83% More [INFOGRAPHIC]

Email Marketing
Since the evolution of social media, email marketing has taken the back seat while driving marketing campaigns for a company. Undoubtedly, people are spend much more time on social media than email in comparison, but emails are still the most effective online marketing channels; according to below infographic, designed from the findings of multiple sources, consumers who receive regular...

Email Marketing Success: 71% Marketers Bet Upon Content Relevancy [STUDY]

Email still remains the key marketing element for online marketers to outreach Internet users in scores. While Email Campaigns have got its share from the marketing till product purchase, video integration has become a key element to ensure the higher CTR, resulting in 50% more CTR. So, what are the other tactics that work best for Email Marketers? Content...

87% Of Internet Users Prefer Email Or Facebook To Communicate [STUDY]

While people are becoming more mobile, new ways of communication are also justifying its need and market presence. Consequently, Digital Media has eroded highly in terms of use of social media, which includes Facebook, Twitter, Email, Photo and Video sharing networks. Among all these various Digital Communication platforms Email and Facebook has emerged as the most favorite of Internet...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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