Presence Over Twitter And Pinterest Helps Brands To Improve Facebook Engagement

Must Read

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out...

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Now a days Social Media has become a trend for the brand companies to promote their products and inject the idea of  “default brand”. For example when I say cool drinks, the first thing that pop in the mind is Pepsi or Coca Cola. People engage in groups by various Brand companies in social networking sites like Facebook & Twitter.

They share the likes and comments about the particular product, out of which a good number of people actually talk about the brand and end up buying it. And it has been analysed that presence over Twitter and Pinterest helps brands to improve Facebook engagement ratio.

Having said that the success rate or ranking of any brand varies from each social networking site. For example, according to the statistics of socialbakers, the rank of Coca Cola based on fans is 1st in Facebook, 16th in Google+, 20th in YouTube and 37th in Twitter.


Even though Facebook is in the top, branders can not take chances of joining only Facebook. According to the study by virtue, there is a higher engagement rate of 50% for the brander signing up with multiple social networking sites other than Facebook.

improved Facebook engagement ratio

According to the Business Insider, brand companies having accounts in Facebook, Twitter, Pinterest as well as Google plus, helps them to increase the engagement rate that they require from Facebook fans to their brands. For example, if a person is interested in cars, say Lamborgini, and if the same person has pinned a number of photos of Lamborgini in Pinterest and meanwhile follows Lamborgini in Twitter, then that active user will be definitely curious to know the number of Likes and fans to the very same car in Facebook.

The fans engagement will not be there if a particular brand company is not present in at least three of the top 5 social networking sites, hence hindering the brand popularity. But the marketers of top brands have their hands on every popular social networking sites as possible.

Only 11% of brands are on Facebook, Twitter and Google+ all together as shown in the figure below. There is a myth among some of the small brand companies that they might loose credibility if the brands are promoted through social networking sites. 42% of Brander only follow Facebook. And there is a 60% plus engagement rate in Facebook by following emerging platforms like Pinterest and Instagram on Virtue SRM as shown below.

brands in multiple sites

pinterest and instagram improving engagement of facebook

Its very clear that no single social network can benefit brands significantly and the help is indeed needed form other supporting arms of social media ecosystem to ensure the highest engagement ratio over Facebook for companies and brands. Campaigns and various sweepstakes other other social network as well push people to stay connected and Facebook takes the biggest pie of this being ‘Tiatn’ of the industry.




Please enter your comment!
Please enter your name here

Latest News

Reliance-Future Deal Is Approved By SEBI But Biyani May Not Be Happy With It!

Despite Amazon trying its best to stick a fork between the Reliance-Future deal, the Indian market regulator...

Skeletons in the Closet? Google-Facebook Involved in Secret Online Advertising Deal

If you can’t beat ‘em, join ‘em. And when two titans happen to decide upon an alliance, there are bound to be...

The Sudden Reappearance of Missing Jack Ma Leaves People Guessing About Many Things!

Jack Ma was preparing to publicly float Ant Group - what was billed to be the largest IPO in the world in...

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was little to no indication Apple...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This