Presence Over Twitter And Pinterest Helps Brands To Improve Facebook Engagement

Must Read

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online...

Can Tata Super App, With the Backing of Walmart, Take On JioMart?

In August, Tata Group, in a move to likely counter the offerings of the Jio umbrella, declared...

Now a days Social Media has become a trend for the brand companies to promote their products and inject the idea of  “default brand”. For example when I say cool drinks, the first thing that pop in the mind is Pepsi or Coca Cola. People engage in groups by various Brand companies in social networking sites like Facebook & Twitter.

They share the likes and comments about the particular product, out of which a good number of people actually talk about the brand and end up buying it. And it has been analysed that presence over Twitter and Pinterest helps brands to improve Facebook engagement ratio.

Having said that the success rate or ranking of any brand varies from each social networking site. For example, according to the statistics of socialbakers, the rank of Coca Cola based on fans is 1st in Facebook, 16th in Google+, 20th in YouTube and 37th in Twitter.


Even though Facebook is in the top, branders can not take chances of joining only Facebook. According to the study by virtue, there is a higher engagement rate of 50% for the brander signing up with multiple social networking sites other than Facebook.

improved Facebook engagement ratio

According to the Business Insider, brand companies having accounts in Facebook, Twitter, Pinterest as well as Google plus, helps them to increase the engagement rate that they require from Facebook fans to their brands. For example, if a person is interested in cars, say Lamborgini, and if the same person has pinned a number of photos of Lamborgini in Pinterest and meanwhile follows Lamborgini in Twitter, then that active user will be definitely curious to know the number of Likes and fans to the very same car in Facebook.

The fans engagement will not be there if a particular brand company is not present in at least three of the top 5 social networking sites, hence hindering the brand popularity. But the marketers of top brands have their hands on every popular social networking sites as possible.

Only 11% of brands are on Facebook, Twitter and Google+ all together as shown in the figure below. There is a myth among some of the small brand companies that they might loose credibility if the brands are promoted through social networking sites. 42% of Brander only follow Facebook. And there is a 60% plus engagement rate in Facebook by following emerging platforms like Pinterest and Instagram on Virtue SRM as shown below.

brands in multiple sites

pinterest and instagram improving engagement of facebook

Its very clear that no single social network can benefit brands significantly and the help is indeed needed form other supporting arms of social media ecosystem to ensure the highest engagement ratio over Facebook for companies and brands. Campaigns and various sweepstakes other other social network as well push people to stay connected and Facebook takes the biggest pie of this being ‘Tiatn’ of the industry.




Please enter your comment!
Please enter your name here

Latest News

From Credit Card Transactions To Online Shopping: New Charges Applicable From Today

As we step into the month of October, just three months away from 2021, the Indian Government...

Why Is Access Dots Touted As A Must Install App for All Android Smartphone Users

Are you an Android user and missing some of the much-needed security features that iOS 14 users have been enjoying now? You...

₹90 Crore Per Hour: That’s What Mukesh Ambani Added To His Wealth During COVID Era

Today the "IIFL Wealth Hurun India Rich List 2020" was released and guess who kept maintained his position at the top for...

Can Tata Super App, With the Backing of Walmart, Take On JioMart?

In August, Tata Group, in a move to likely counter the offerings of the Jio umbrella, declared that they are in the...

The Raining Discounts Are Coming As Flipkart And Amazon Gears Up For Festive Season Sale

The festival season is about to begin and eCommerce majors in India Amazon and Flipkart are aiming to make the most of...

Amazon, Google And Microsoft Are Extreme Angry With TRAI

The big three of the tech industry - Amazon, Microsoft And Google - seems to be quite annoyed. Cloud...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This