In the Social Media era, the brand promoters are in a desperate attempt to advertise their Brands which is cheap and effective at the same time. And hence more and more Brand owners sign up with various Social media Websites for Brand promotion. Though various brands are promoted via television commercial, still brand promoters opt for different source to popularize the product world-wide. Some of the websites include Facebook, YouTube, Twitter, Myspace, Orkut, Pinterest, badoo, weibo, LinkedIn etc.
The Branding company has to follow the following strategy in order to promote brand via social media:
Sign up with the website.
Update all the details of the brand with proper presentation.
Constantly interact with people and follow-up for feedback.
Build a strategy to let the people share that information exponentially.
By looking at the “Coca Cola vs Pepsi” Facebook study it is evident that Social Media is one of the key factor in branding. Gradually increasing at a pace of 3% per month, Facebook has over 34 million Coke fans. During October 2011 Coca-cola’s fans grew by 1,020,439 and Pepsi’s only grew by 188,349. At that time more people were talking about Coke than Pepsi. There are special features by which interaction between the owner and fans could go in a fun and interesting way.