Tag: marketing

We are living in an era of social networking. The addiction of 'sharing' everything via online social platforms has been fuelling the rapid growth of social media industry. A recent report from Strategy Analytics cites that the figure of total social media users worldwide have crossed 2 billion mark last year (2014) globally, of which Facebook Inc. (NASDAQ:FB) alone accounts for 68%.Few major...

The growing popularity of Facebook Inc. (NASDAQ:FB) has helped advertisers and brands to reach out massive internet users base in no time, conditionally a proper marketing campaigns are defined and deployed in an strategic manner. Though, marketers are promising sky-high results to their clients, only bunch of brands are actually able to get a significant ROI, while many are...

As the first quarter of 2014 has kicked off, marketers from various B2C and B2B firms are busy collecting data, stats, figures and ideas to frame their marketing strategies, allot budgets and a lot more. According to a survey of over 500 marketers by webmarketing, which discovered top challenges and priorities of marketers in 2014, a majority of respondents...

Inevitability of social media presence is now a fact that brand marketers across the globe must live with, but very few have grasped the main essence or meaning of the word social media and are managing their social media brand accounts in an automated or impersonated fashion. Sadly, very few marketers realize the importance of brand humanization to provide...

A recent survey by Adobe showed that 71 percent of tablet and Smartphone owners access social media from their mobile devices. Not only does this affect how information is being received it's affecting how companies deliver their brand messages. The trend is a strong message for businesses to tap into the power of mobile marketing and social media, a...

San Francisco based 140 character firm, Twitter Inc. (NYSE:TWTR) has topped the social media news section in second half of 2013, with its historic IPO debut. Its growth potential was the most talked about and investors had showed confidence in it. Twitter, with its unique customs and traditions like Retweets, Favoriting, Following and viral nature has enacted as a  prolific information network...

As the year-end is approaching closer, marketers are busy hustling around gathering reports, data points and results from various sources to plan out strategies for marketing their brands, begin their ad campaigns on a fresh note to gain the initial lead in 2014. There are many speculations and predictions according to which the strategy adoption is likely to break...

Marketers across the globe are adopting various innovative tactics to attract customers and drive sales. It is important for brand marketers to drive quality audience who are likely to engage and drive business for their firms. Nearly 38% of the U.S., Facebook and 43% of Twitter marketers, were more concerned with the quality of audience members added via social efforts...

As the holiday shopping season is about to end in the next 30 odd days, brands are hustling with revised offers and deals to ramp up the sales rate and grab a majority of customers. The first 29 days of November-December 2013 holiday shopping season recorded$20.6 billion sales, an increase of 3% versus corresponding days last year. Black Friday...

Facebook Inc. (NASDAQ:FB) had recently announced monetization of its widely using photo sharing app Instagram. This announcement probably ignited minds of majority of social marketers as nearly 3/4th of brands across the globe have established their presence on Instagram in 2013. With more than 150 million users within 3 years of its inception, Instagram has successfully managed to capture...

One might feel that heavy investment on Facebook Inc. (NASDAQ:FB) marketing will drive wide fan following for their Ads. But the Social media giants have their own rules; it is important for marketers to follow their guidelines before submitting an Ad; else might face rejection and have hazardous effects over Ad-campaigns especially if the launch date/special occasion is 1-2...

Go-mobile era and dominance of Facebook Inc. (NASDAQ:FB) in social media front has paved a way for large number of Facebook mobile users. This has indeed led to increase in referral rate to website of brands/firms through 'Facebook on mobile'. According to a report by shareaholic, which studied 200,000 publishers who reach more than 250 Million users every month,...

Pinboard-style photo sharing website, Pinterest, is rolling out various features on regular basis to provide better user-experience and improved advertising mechanism to brands. Recently, Pinterest introduced 'Related Pins' feature to help users to discover contents which are close enough to their interest and based on pins they are currently following. This feature is likely to enrich Pinterest's surfing experience...

Digital transformation of marketing technology doesn't seem to be fitting well for majority of marketers of various firms across the globe. Marketing technology has changed much in last 2 years than it did in last 50 years; because of which most of the marketers across the world still prefer adopting marketing technologies on trial and error basis. According to...

Advertising section of Facebook Inc. (NASDAQ:FB) is continuously pacing with remarkable changes almost every single day. The social media titan is trying hard to remain at top position by continuous innovations or adopting features from other social networking sites. Facebook recently announced its new feature in advertising section, by which targeting via Custom Audiences will be availed to all advertisers by end...

Social media marketing is on rise and majority of online firms/brands across the world are well aware of its usage in brand amplification. But, when it comes to effectively framing marketing strategies to use the customer centric social media platform, very few have knack of it. Online firms generally feel that investing lot of funds and gaining large number...