marketing

Social Media  Marketing has become an integral part of any business marketing budget and companies are aggressively adopting techniques to lure social consumers. Social Marketers 'claim' to control the nerve of Social Consumers and trying to feed them without actually drilling...

Social media has always been an incubator for the marketing strategy, endeavored by many small and large-scale business firms. To accomplish the business strategy, marketers reserve less than 20% of their budget over social media. According to the emarketer, marketers...

The mix of Technology and Marketing has incepted many intuitive promotional ideas and, apparently, Coca-Cola has absorbed this well in time. This Valentine Coca-Cola installed a special type vending machine which was bound to serve but with a small...

Lobbying is an act of attempting to influence decisions made by officials in the government.Most tech companies and industry trade associations saw a marked increase in their lobbying budgets in the fourth quarter of 2011 over the same period...

Bubble of ‘Dot Com’ seems to be blowing again and, this time, in a much comprehensive manner. Social Media, E-commerce, Cloud computing and Dot Com acquisitions are surging like never before. Online Advertising Market is no exception and holding...

Nine Indian agencies bagged 21 awards in various categories at the Promotion Marketing Awards of Asia (PMAA) 2010 . Mudra Max, Jagran Solutions and JWT lead the pack with two golds each. The PMAA takes into account the idea,...