marketing

Social Marketers Vs Social Consumers: Different Perceptions Lead To Failure [Infographic]

Social Media  Marketing has become an integral part of any business marketing budget and companies are aggressively adopting techniques to lure social consumers. Social Marketers 'claim' to control the nerve of Social Consumers and trying to feed them without actually drilling...

Marketers Conserve Less Than 20% Of Budget Over Social Media!

Social media has always been an incubator for the marketing strategy, endeavored by many small and large-scale business firms. To accomplish the business strategy, marketers reserve less than 20% of their budget over social media. According to the emarketer, marketers...

Coca-Cola Happiness Machine: Valentine Vending Machine For Couples [VIDEO]

The mix of Technology and Marketing has incepted many intuitive promotional ideas and, apparently, Coca-Cola has absorbed this well in time. This Valentine Coca-Cola installed a special type vending machine which was bound to serve but with a small...

Google, Facebook Spent Millions In 2011 For Lobbying In Washington DC

Lobbying is an act of attempting to influence decisions made by officials in the government.Most tech companies and industry trade associations saw a marked increase in their lobbying budgets in the fourth quarter of 2011 over the same period...

Online Advertising Market in India is Expected to Cross $219 Million By 2011

Bubble of ‘Dot Com’ seems to be blowing again and, this time, in a much comprehensive manner. Social Media, E-commerce, Cloud computing and Dot Com acquisitions are surging like never before. Online Advertising Market is no exception and holding...

PMAA 2010 – Indian agencies bag 21 awards

Nine Indian agencies bagged 21 awards in various categories at the Promotion Marketing Awards of Asia (PMAA) 2010 . Mudra Max, Jagran Solutions and JWT lead the pack with two golds each. The PMAA takes into account the idea,...
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Latest News

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...
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$4.6 Billion Incentive For Companies To Push Electric Vehicle Adoption In India

The Electric Vehicle (EV) market in India is at a nascent stage. So far, the sales of EVs have been encouraging, albeit...

Amazon Luna Is Here To Eat Into The Cloud Gaming Market, Dominated By Google And Microsoft

The cloud gaming space has been one of the key interest areas of Amazon for quite some time. Today, the eCommerce giant...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the least trusted social media platform...

With 9.8 Million Users Coursera Observes Boom Of Online Education In India

The global outbreak of Covid-19 has changed the lifestyle of people and almost every industry has resorted to online in a bid...