How Video is Transforming Social Media Marketing!

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Aarzu Khan
A full-time data scientists and a part-time industry analyst; still learning power of effective presentation and firm believer of the thought "Numbers are always magical". Love to be in the network of people who 'know' how to respect their time and keep others engaged in meaningful activities.

In this digitization world, most of the organizations are using social media platforms to grab the attention of visitors and experience massive growth in their business. You will be surprised to know that more than 1 billion hours are spent by people per day, especially on watching Youtube videos. Also, in the coming days, the number of people watching online videos will increase, which will have a significant impact on business productivity. 

No matter how you show the content to the customers, just follow the way that is preferred more by the audience. I know marketing on social media with the help of videos seems scary, but it helps the small companies to build better relationships with the customers in unique and innovative ways such as storytelling, infographics, and many more. 

  • Do you also want to see tremendous growth in your business without spending more bucks?

If the answer to the above question is “yes”, then you are in the right place. By reading this article you will help you to know how videos help the organizations to increase their business revenue and become a social motivation for content engagement? 


Are Videos Changing the way of Social Media Marketing?

Let’s get started…

Wait a moment and think!! What is the primary objective of the companies? Most organizations want to escalate their number of customers by making them aware of the quality services that are offered by their team simply and effectively. As per the analysis, the most efficient way to deliver the message to the audience is by uploading attractive and informative videos over social sites.  

Source: socialbeat

Video marketing is one of the most powerful ways to explain the value proportion and express your brand story at an impressively rapid pace. According to Buffer, the organizations that are using videos as their content strategy have experienced 34% more conversion rates and a 27% higher click-through rate. 

With the help of infographics, one can deliver the information in a more engaging way, but also helps in creating a unique experience to attract, engage, and delight the customers. 


According to the research conducted by HubSpot, it is found that there are approximately 64% of the people who buy an online product after watching videos on various social platforms like Facebook, Instagram, YouTube, and many more. Therefore, if you want to increase your number of sales and attract more audience to your site, then start incorporating videos over your social sites.

Source: wordstream

More is the popularity of the content; the higher will be the business productivity. If you want to upgrade the brand value of your online business, start adding videos on social platforms because 84% of the people who have uploaded a video on Facebook found videos as the most efficient strategy. 

In videos, there are plenty of exciting things that can be added to keep the user more engaged. Furthermore, it helps companies who use a video marketing approach to give an edge over your competitors. The most exciting part of the video is that it can be used as brand-building tools. 

Due to the versatility of videos, one can create small snippets that are easy to share time and again. More will be the number of shares; higher will be productivity. As per the stats, videos uploaded on social media generate 1200% more shares than the standard content and images. Thus, videos over social media help companies to escalate their business growth as social media is a great place to discover the content. 

How Can Videos be used in Social Media Marketing?

Videos support Social Media Advertisement

Advertising videos over social sites is a great way to catch the eyes of your target audiences. Whenever they scroll their news feeds on their mobile phones, they will search the advertisement if it feels compelling. If you want your videos should be fantastic, then don’t forget to add CTA. Adding CTA will increase the quality of your videos and help you to convert your customers into leads.

Also, if you want to reach your target audience on Twitter, then you can also use pre-rolls to cover live periscope video content and increase the awareness of your brand. It is evaluated that 82% of individuals prefer watching video content on Twitter. So, by uploading video content over sites like Twitter, Facebook, one can quickly build the trust of the visitors and help them in making decisions. 

Videos Support Email Marketing Campaigns

Source: wordstream

Best explainer video companies are successful in increasing the number of leads by adding videos in their email campaigns. It is surprisingly true that videos in email marketing campaigns increase click-through rate, which is beneficial for the companies as it helps to increase brand awareness. 

If you want to improve the performance of videos that are added in an email marketing campaign, then make sure it includes event promotions, customer testimonials, product descriptions, training, and videos, etc. So, whenever you add videos in email campaigns, don’t forget to create a static image as it is more interactive and engage more visitors. 

Video support Social Media Analytics

The customers of the organizations that are investing more on uploading videos over social sites have more basic metrics of view. They get a deep understanding of the insightful measures that help the organizations to build customer’s trust. YouTube is another commonly used video metric that allows you to analyze the conversations and sales.

Moreover, video marketing will further help you to strategize all the business activities and improve business productivity more quickly as compared to other marketing efforts. 

A Hot Tip- Whenever you decide to make videos and use it as a social media marketing strategy, then make sure you know your target audiences, and how to optimize your video content while adding images. Also, don’t forget to add captions to make your video more impressive. 

Videos Best to Use for Social Media Marketing

If it’s your first attempt, then you need to know that there are various types of videos with the help of which you can make your social marketing more impressive. Some of them are:

  • Explainer Videos
  • Interviews
  • Video ads
  • Presentations
  • Demos, and many more.

Now, you might be thinking about which type of video is more fruitful for video marketing strategy. As, I am also following the video marketing approach to grab the attention of visitors, so I would recommend you to use Explainer videos. Because this type of video is more professional and gives explicit, in-depth knowledge about the services you provide to your audience. 

You may also read the best ways to use video on Social Media. 

In a Crux

Do you want to make your audience happy and impressed by delivering the right information? If yes, then start uploading videos over social media platforms. It will lead your business to new heights by increasing your brand awareness. 

Hopefully, all the points mentioned above will make you realize the importance of uploading videos over social sites.

Now, are you ready to drive your business results with the help of video marketing? Roll up your sleeves and learn a unique video approach. If you still have any doubts regarding how video is transforming Social Marketing, feel free to share in the comment section below. 


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